Curata vs. Percolate, now part of Seismic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Percolate, now part of Seismic
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Pricing
CurataPercolate, now part of Seismic
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
No answers on this topic
Offerings
Pricing Offerings
CurataPercolate, now part of Seismic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
More Pricing Information
Community Pulse
CurataPercolate, now part of Seismic
Considered Both Products
Curata
Chose Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the …
Percolate, now part of Seismic

No answer on this topic

Top Pros
Top Cons
Features
CurataPercolate, now part of Seismic
Content Creation
Comparison of Content Creation features of Product A and Product B
Curata
8.3
1 Ratings
3% above category average
Percolate, now part of Seismic
8.6
12 Ratings
7% above category average
Ideation8.01 Ratings8.610 Ratings
Approval workflows8.01 Ratings8.612 Ratings
Content collaboration9.01 Ratings8.110 Ratings
Content calendar8.01 Ratings8.512 Ratings
Network for content licensing/production00 Ratings9.34 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Curata
8.0
2 Ratings
2% below category average
Percolate, now part of Seismic
8.4
12 Ratings
3% above category average
Content hub8.02 Ratings7.611 Ratings
Embedded CTAs8.01 Ratings00 Ratings
Content distribution8.02 Ratings8.611 Ratings
Content promotion8.01 Ratings9.09 Ratings
Content automation8.01 Ratings8.511 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Curata
8.3
2 Ratings
7% above category average
Percolate, now part of Seismic
9.4
12 Ratings
19% above category average
Closed-loop tracking and reporting8.02 Ratings9.010 Ratings
Content performance analytics9.02 Ratings10.012 Ratings
Campaign optimization dashboard8.01 Ratings9.02 Ratings
Competitive analytics8.01 Ratings00 Ratings
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CurataPercolate, now part of Seismic
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User Ratings
CurataPercolate, now part of Seismic
Likelihood to Recommend
8.0
(3 ratings)
8.5
(13 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
CurataPercolate, now part of Seismic
Likelihood to Recommend
Curata
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
Read full review
Discontinued Products
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Pros
Curata
  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Read full review
Discontinued Products
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
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Cons
Curata
  • more subscription plans as not all people need all features.
Read full review
Discontinued Products
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
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Likelihood to Renew
Curata
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
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Discontinued Products
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
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Implementation Rating
Curata
No answers on this topic
Discontinued Products
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered
Curata
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
Read full review
Discontinued Products
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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Return on Investment
Curata
  • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
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Discontinued Products
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
Read full review
ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar