What users are saying about
21 Ratings
25 Ratings
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    6.3

    eTrigue

    63%
    eTrigue DemandCenter ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.0
    70%
    15 Ratings

    Dynamic content

    N/A
    0 Ratings
    6.0
    60%
    13 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.6
    86%
    12 Ratings

    Landing pages

    N/A
    0 Ratings
    7.0
    70%
    15 Ratings

    A/B testing

    N/A
    0 Ratings
    6.0
    60%
    10 Ratings

    Mobile optimization

    N/A
    0 Ratings
    5.0
    50%
    11 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    4.0
    40%
    32 Ratings

    List management

    N/A
    0 Ratings
    6.0
    60%
    15 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    6.3

    eTrigue

    63%
    eTrigue DemandCenter ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    6.0
    60%
    15 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.0
    70%
    12 Ratings

    Data quality management

    N/A
    0 Ratings
    6.0
    60%
    14 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    6.0
    60%
    14 Ratings

    Campaign Management

    Customer.io

    Feature Set Not Supported
    N/A
    6.8

    eTrigue

    68%
    eTrigue DemandCenter ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    8.6
    86%
    11 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    5.0
    50%
    14 Ratings

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    6.6

    eTrigue

    66%
    eTrigue DemandCenter ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    5.0
    50%
    11 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.3
    83%
    8 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    6.7

    eTrigue

    67%
    eTrigue DemandCenter ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.0
    70%
    16 Ratings

    Standard reports

    N/A
    0 Ratings
    6.0
    60%
    16 Ratings

    Custom reports

    N/A
    0 Ratings
    7.0
    70%
    13 Ratings

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    4.8

    eTrigue

    48%
    eTrigue DemandCenter ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    6.0
    60%
    11 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    6.0
    60%
    12 Ratings

    Customizability

    N/A
    0 Ratings
    6.0
    60%
    14 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    9.0
    90%
    11 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    1.0
    10%
    6 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    1.0
    10%
    6 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.8

    Customer.io

    98%
    8 Ratings
    6.0

    eTrigue

    60%
    24 Ratings

    Likelihood to Renew

    Customer.io

    N/A
    0 Ratings
    9.7

    eTrigue

    97%
    21 Ratings

    Usability

    Customer.io

    N/A
    0 Ratings
    8.9

    eTrigue

    89%
    4 Ratings

    Performance

    Customer.io

    N/A
    0 Ratings
    9.1

    eTrigue

    91%
    2 Ratings

    Support Rating

    Customer.io

    N/A
    0 Ratings
    8.8

    eTrigue

    88%
    8 Ratings

    Implementation Rating

    Customer.io

    N/A
    0 Ratings
    8.4

    eTrigue

    84%
    6 Ratings

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Jasmine Reyes | TrustRadius Reviewer

    eTrigue

    The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
    Beryl Israel | TrustRadius Reviewer

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Santiago Valdés | TrustRadius Reviewer

    eTrigue

    • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
    • Free phone support.
    • I can always get someone to help me and they actually return calls quicker than most all companies.
    • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
    • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
    Paul Normandin | TrustRadius Reviewer

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Joel McLean | TrustRadius Reviewer

    eTrigue

    • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
    • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
    • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
    Jareb Coupe | TrustRadius Reviewer

    Pricing Details

    Customer.io

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $150 per month

    Customer.io Editions & Modules

    Additional Pricing Details
    Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

    eTrigue

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    Starting Price

    $600 per month

    eTrigue Editions & Modules

    Edition
    eTrigue DemandCenter pricing begins at:$6001
    1. complete
    Additional Pricing Details

    Likelihood to Renew

    Customer.io

    No score
    No answers yet
    No answers on this topic

    eTrigue

    eTrigue 9.7
    Based on 21 answers
    We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
    Anonymous | TrustRadius Reviewer

    Usability

    Customer.io

    No score
    No answers yet
    No answers on this topic

    eTrigue

    eTrigue 8.9
    Based on 4 answers
    Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Customer.io

    No score
    No answers yet
    No answers on this topic

    eTrigue

    eTrigue 8.8
    Based on 8 answers
    Been very happy with their responsiveness and ability to resolve issues
    Pendy Pendyala | TrustRadius Reviewer

    Implementation Rating

    Customer.io

    No score
    No answers yet
    No answers on this topic

    eTrigue

    eTrigue 8.4
    Based on 6 answers
    You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Customer.io

    Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
    Sean Anderson | TrustRadius Reviewer

    eTrigue

    Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
    Ken Worthen | TrustRadius Reviewer

    Return on Investment

    Customer.io

    • Fast testing for new products to specific groups. It saves a lot of time and money.
    • Removed workload from marketing = more time to make it better.
    • Better contact with specific groups, seeing a increase in sales because of this.
    Mike Koolwijk | TrustRadius Reviewer

    eTrigue

    • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
    • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
    Gregory Ness | TrustRadius Reviewer

    Screenshots

    Add comparison