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Easiest to use, and BEST SUPPORT EVER!!
March 20, 2015

Easiest to use, and BEST SUPPORT EVER!!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

DemandCenter

Modules Used

  • All inclussive

Overall Satisfaction with eTrigue DemandCenter

We rely on eTrigue for all marketing automation across our company. Tracking prospect activity, landing pages, forms, lead scoring, email templates, lead alerts to sales team, both for known and anonymous visitors. We use eTrigue to track our webinars, nurturing content, and inquiries, and send alerts to individuals in our sales team. We are able to then sync with Salesforce.com professional version, without needing the API from Salesforce.com. We run about two campaigns per month, and have six active nurturing campaigns based on prospect activity. All of this is handled by one person for campaign setup, reporting, email and landing pages. For copy, another team member is able to easily edit templates we created, then test proofs with the rest of our group.
  • Very easy campaign setup, changes and updates - literally drag and drop and go.
  • Instant statistics to see how our campaign is performing, then compare with other campaigns on the same screen saves tons of time
  • Interns are able to build and run campaigns within a couple hours.
  • The real time lead alerts are awesome. Our sales guys love em.
  • Anonymous tracking is very accurate, and transfers activities to known visitors when they are identified.
  • Real time tracking and linking in to Saleforce took only 10 minutes to configure.
  • The new advanced reporting that was just released solved any complaints we had.
  • Greatly save lots of time. We launch campaigns in a couple hours instead of days.
  • Changing campaign flow mid stream saves us tons of time vs. building new campaigns.
  • The amount of data on the lead alerts is awesome. Our sales guys love it.
  • The native integration with GoToWebinar and WebEx shows how long someone was on our webinars. I have not seen that in any other products.
eTrigue is far better than other marketing systems we have used because of the drag-n-drop, advanced search, ability to launch campaigns when all assets are not ready, and THE BEST SUPPORT I HAVE EVER USED. We tried Marketo and Pardot, then tested Act-on. With the other products we were charged for support, had to wait days for answers, or could only get email and forum based support which seemed very generic. At eTrigue they will check your campaign, and not charge you. They will even call you to confirm you don't have questions. It is very comforting to know they care that we are successful.
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
eTrigue is perfect for anyone who can drag and drop to build a campaign. Our interns build nurturing flows on their first day at our company. I recommend eTrigue Demand Center to anyone who needs to be able to launch simple or complex campaigns quickly and doesn't want to waste weeks or months sitting in training. With other programs we had to complete all of our assets before we could start our program. eTrigue lets us build our campaign and start with only a single asset, then add other emails, landing pages and asset steps as we complete them. It automatically knows when we have completed them. eTrigue is easy to use, and especially easy to change your campaign mid stream.

eTrigue Feature Ratings

9.5
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
Landing pages
10
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
9.8
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
10
10.0
Event/webinar marketing
10
9.0
Social sharing and campaigns
9
Social profile integration
9
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using eTrigue DemandCenter

5 - Creative, marketing, sales
1 - Spend about 3 hours per week supporting the application and building campaigns.
  • Tracking known propsects
  • Tracking anonymous companies
  • Creating landing pages for Adwords campaigns
  • Creating email campaigns
  • Reporting ROI on marketing campaigns
  • We have created a sales portal, and are tracking activity and interest in marketing materials from our sales team and partners.
  • We can trigger automated follow up campaigns and lead alerts directly from the right sales rep and have them send during business hours or instantly.
  • Ability to setup automated reports for team members who are not Salesforce.com users, is very handy and saves us 30 minutes every week.
  • Tracking partner sites
  • Tracking community sites
  • Integrating with Insidesales.com to sync data for sales team follow up.
  • We are customizing our lead layouts so they are different for each team receiving them

Evaluating eTrigue DemandCenter and Competitors

  • Price
  • Product Features
  • Product Usability
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
Would not change our process. We are very happy with eTrigue and their team. They are very responsive.

eTrigue DemandCenter Implementation

You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
  • Vendor implemented
Change management was minimal
  • Took only two days
  • They helped us clean our salesforce.com data
  • No issues encountered

eTrigue DemandCenter Support

They have the best support we have ever used.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - They don't charge for premium support. They will answer calls, review our campaigns, and escalate if the question is custom to our programs.
Yes - The problem ended up being our own browser issue with popups. Once they showed us, we resolved in 2 minutes.
Our initial list in Salesforce.com had many duplicates. The eTrigue team helped us clean the duplicates when they imported the data in to eTrigue Demand Center. Then they matched the records in Salesforce.com, and merged the duplicates that we had. They kept all the history in the same place, and saved us weeks of work. This was our issue, and they solved it for us.

Using eTrigue DemandCenter

Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Drag-n-drop campaign setup
  • List building is realtime, shows counts, and is very flexible to change
  • Dynamic and static lists are very easy to create
  • Statistical reporting is instant, and a way to compare campaigns on the same screen
  • none
Yes, but I don't use it