What users are saying about

eTrigue

25 Ratings

eTrigue

25 Ratings
Score 6 out of 101

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Likelihood to Recommend

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Beryl Israel profile photo

Feature Rating Comparison

Email & Online Marketing

eTrigue
6.3
WYSIWYG email editor
eTrigue
7.0
Dynamic content
eTrigue
6.0
Ability to test dynamic content
eTrigue
8.6
Landing pages
eTrigue
7.0
A/B testing
eTrigue
6.0
Mobile optimization
eTrigue
5.0
Email deliverability
eTrigue
4.0
List management
eTrigue
6.0
Triggered drip sequences
eTrigue
7.0

Lead Management

eTrigue
6.3
Lead nurturing
eTrigue
6.0
Lead scoring and grading
eTrigue
7.0
Data quality management
eTrigue
6.0
Automated sales alerts and tasks
eTrigue
6.0

Campaign Management

eTrigue
6.8
Calendaring
eTrigue
8.6
Event/webinar marketing
eTrigue
5.0

Social Media Marketing

eTrigue
6.7
Social sharing and campaigns
eTrigue
5.0
Social profile integration
eTrigue
8.3

Reporting & Analytics

eTrigue
6.7
Dashboards
eTrigue
7.0
Standard reports
eTrigue
6.0
Custom reports
eTrigue
7.0

Platform & Infrastructure

eTrigue
4.8
API
eTrigue
6.0
Role-based workflow & approvals
eTrigue
6.0
Customizability
eTrigue
6.0
Integration with Salesforce.com
eTrigue
9.0
Integration with Microsoft Dynamics CRM
eTrigue
1.0
Integration with SugarCRM
eTrigue
1.0

Pros

  • eTrigue DemandCenter is easy to implement and the CRM integration is also quite straightforward. This is key for our clients that don't want to rely on their IT team for support.
  • eTrigue DemandCenter email/campaign set up rocks. It's drag and drop, you can pause a campaign in process, make changes, and then restart without interrupting the campaign flow, without having to start over. LOVE this!
  • Anonymous tracking is pretty cool as once a unknown visitor registers (becomes cookied) eTrigue DemandCenter maps back the anonymous tracking to the now known visitor in one record so you can see what the prospect viewed prior to be being "known".
Beryl Israel profile photo

Cons

  • We wanted advanced reports, which have now been added in the last release.
  • Very complete, no complaints
Paul Normandin profile photo

Likelihood to Renew

eTrigue9.7
Based on 21 answers
All of the reasons previously mentioned in this review - highly sophisticated platform specifically designed by and for demand generation marketers - easy to use - great customer support.
Frank Jamieson profile photo

Usability

eTrigue8.9
Based on 4 answers
Its very easy to use, and intuitive
Paul Normandin profile photo

Support

eTrigue8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala profile photo

Implementation

eTrigue8.4
Based on 3 answers
We highly recommend getting everything running the first few days. You can then have your first campaign working the first week!
Paul Normandin profile photo

Alternatives Considered

In 2010, we evaluated Marketo and Pardot alongside eTrigue. And eTrigue was considered the 'Cadillac' of MA tools. More recently, we've checked out Eloqua and Hubspot. All of these are more-or-less clones, having all the same core features. Except for HubSpot, which should be in a class of its own. eTrigue has been around a very long time, and DemandCenter can hold its ground against all of these MA solutions.
Jareb Coupe profile photo

Return on Investment

  • Their system helped us out when we needed it, but we found a different system that did more of what we needed at a slightly cheaper cost.
  • We got some ok results, but worried about deliverability issues on email campaigns.
No photo available

Pricing Details

eTrigue

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
eTrigue Editions & Modules
eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/