What users are saying about
25 Ratings
25 Ratings
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Score 6 out of 101

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Likelihood to Recommend

eTrigue

eTrigue is well suited for people without time for extensive training, who need to get results quickly.
Paul Normandin profile photo

Feature Rating Comparison

Email & Online Marketing

eTrigue
6.3
WYSIWYG email editor
eTrigue
7.0
Dynamic content
eTrigue
6.0
Ability to test dynamic content
eTrigue
8.6
Landing pages
eTrigue
7.0
A/B testing
eTrigue
6.0
Mobile optimization
eTrigue
5.0
Email deliverability
eTrigue
4.0
List management
eTrigue
6.0
Triggered drip sequences
eTrigue
7.0

Lead Management

eTrigue
6.3
Lead nurturing
eTrigue
6.0
Lead scoring and grading
eTrigue
7.0
Data quality management
eTrigue
6.0
Automated sales alerts and tasks
eTrigue
6.0

Campaign Management

eTrigue
6.8
Calendaring
eTrigue
8.6
Event/webinar marketing
eTrigue
5.0

Social Media Marketing

eTrigue
6.6
Social sharing and campaigns
eTrigue
5.0
Social profile integration
eTrigue
8.3

Reporting & Analytics

eTrigue
6.7
Dashboards
eTrigue
7.0
Standard reports
eTrigue
6.0
Custom reports
eTrigue
7.0

Platform & Infrastructure

eTrigue
4.8
API
eTrigue
6.0
Role-based workflow & approvals
eTrigue
6.0
Customizability
eTrigue
6.0
Integration with Salesforce.com
eTrigue
9.0
Integration with Microsoft Dynamics CRM
eTrigue
1.0
Integration with SugarCRM
eTrigue
1.0

Pros

  • Very easy campaign setup, changes and updates - literally drag and drop and go.
  • Instant statistics to see how our campaign is performing, then compare with other campaigns on the same screen saves tons of time
  • Interns are able to build and run campaigns within a couple hours.
  • The real time lead alerts are awesome. Our sales guys love em.
  • Anonymous tracking is very accurate, and transfers activities to known visitors when they are identified.
  • Real time tracking and linking in to Saleforce took only 10 minutes to configure.
No photo available

Cons

  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
Jareb Coupe profile photo

Likelihood to Renew

eTrigue9.7
Based on 21 answers
Quite frankly, as with any MA tool, the longer you use it, the larger your database becomes and the more historical activity you acquire - making it impractical to switch platforms. In addition, one becomes affluent with the particular UI - maximizing speed - which is another reason it is difficult to switch platforms. I know these have more to do with the MA model than DemandCenter's features, but those are truly the reasons I am likely to continue renewing with eTrigue. If another tool came along that was significantly better, and I was able to extract some of my historical/activity, and was truly worth switching to - then I'd switch.
Jareb Coupe profile photo

Usability

eTrigue8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
No photo available

Support

eTrigue8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala profile photo

Implementation

eTrigue8.4
Based on 3 answers
We highly recommend getting everything running the first few days. You can then have your first campaign working the first week!
Paul Normandin profile photo

Alternatives Considered

mid range pricing, offered quite a bit like other vendors, but missing some functionality.
No photo available

Return on Investment

  • Our sales reps respond to every request and we don't miss any more opportunities.
No photo available

Pricing Details

eTrigue

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
eTrigue Editions & Modules
eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/