What users are saying about
25 Ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6 out of 101

Likelihood to Recommend

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Beryl Israel profile photo

Feature Rating Comparison

Email & Online Marketing

eTrigue
6.3
WYSIWYG email editor
eTrigue
7.0
Dynamic content
eTrigue
6.0
Ability to test dynamic content
eTrigue
8.6
Landing pages
eTrigue
7.0
A/B testing
eTrigue
6.0
Mobile optimization
eTrigue
5.0
Email deliverability
eTrigue
4.0
List management
eTrigue
6.0
Triggered drip sequences
eTrigue
7.0

Lead Management

eTrigue
6.3
Lead nurturing
eTrigue
6.0
Lead scoring and grading
eTrigue
7.0
Data quality management
eTrigue
6.0
Automated sales alerts and tasks
eTrigue
6.0

Campaign Management

eTrigue
6.8
Calendaring
eTrigue
8.6
Event/webinar marketing
eTrigue
5.0

Social Media Marketing

eTrigue
6.6
Social sharing and campaigns
eTrigue
5.0
Social profile integration
eTrigue
8.3

Reporting & Analytics

eTrigue
6.7
Dashboards
eTrigue
7.0
Standard reports
eTrigue
6.0
Custom reports
eTrigue
7.0

Platform & Infrastructure

eTrigue
4.8
API
eTrigue
6.0
Role-based workflow & approvals
eTrigue
6.0
Customizability
eTrigue
6.0
Integration with Salesforce.com
eTrigue
9.0
Integration with Microsoft Dynamics CRM
eTrigue
1.0
Integration with SugarCRM
eTrigue
1.0

Pros

eTrigue

  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
Paul Normandin profile photo

Cons

eTrigue

  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
Jareb Coupe profile photo

Likelihood to Renew

eTrigue

eTrigue 9.7
Based on 21 answers
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
No photo available

Usability

eTrigue

eTrigue 8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
No photo available

Support

eTrigue

eTrigue 8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala profile photo

Implementation

eTrigue

eTrigue 8.4
Based on 3 answers
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
No photo available

Alternatives Considered

eTrigue

Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
Ken Worthen profile photo

Return on Investment

eTrigue

  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
Gregory Ness profile photo

Pricing Details

eTrigue

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

eTrigue Editions & Modules

Edition
eTrigue DemandCenter pricing begins at:$6001
  1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/

Add comparison