What users are saying about

eTrigue

25 Ratings

eTrigue

25 Ratings
Score 6 out of 101

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Likelihood to Recommend

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.

Feature Rating Comparison

Email & Online Marketing

eTrigue
6.3
WYSIWYG email editor
eTrigue
7.0
Dynamic content
eTrigue
6.0
Ability to test dynamic content
eTrigue
8.6
Landing pages
eTrigue
7.0
A/B testing
eTrigue
6.0
Mobile optimization
eTrigue
5.0
Email deliverability
eTrigue
4.1
List management
eTrigue
6.0
Triggered drip sequences
eTrigue
7.0

Lead Management

eTrigue
6.3
Lead nurturing
eTrigue
6.0
Lead scoring and grading
eTrigue
7.0
Data quality management
eTrigue
6.0
Automated sales alerts and tasks
eTrigue
6.0

Campaign Management

eTrigue
6.8
Calendaring
eTrigue
8.6
Event/webinar marketing
eTrigue
5.0

Social Media Marketing

eTrigue
6.7
Social sharing and campaigns
eTrigue
5.0
Social profile integration
eTrigue
8.3

Reporting & Analytics

eTrigue
6.7
Dashboards
eTrigue
7.0
Standard reports
eTrigue
6.0
Custom reports
eTrigue
7.0

Platform & Infrastructure

eTrigue
4.9
API
eTrigue
6.0
Role-based workflow & approvals
eTrigue
6.0
Customizability
eTrigue
6.0
Integration with Salesforce.com
eTrigue
9.0
Integration with Microsoft Dynamics CRM
eTrigue
1.0
Integration with SugarCRM
eTrigue
1.0

Pros

  • Very easy campaign setup, changes and updates - literally drag and drop and go.
  • Instant statistics to see how our campaign is performing, then compare with other campaigns on the same screen saves tons of time
  • Interns are able to build and run campaigns within a couple hours.
  • The real time lead alerts are awesome. Our sales guys love em.
  • Anonymous tracking is very accurate, and transfers activities to known visitors when they are identified.
  • Real time tracking and linking in to Saleforce took only 10 minutes to configure.

Cons

  • I wish they could be able to customize URLs for landing pages for better SEO and branding.
  • Better SEO functionality and ability to customize those options on landing pages would be nice.
  • More useful and better detailed analytics would be nice.

Likelihood to Renew

eTrigue9.7
Based on 21 answers
Because the product has been a valuable asset and very useful to our business, it's features and functionality are very easy to use and manage and the information given is an invaluable business tool and asset.

Usability

eTrigue8.9
Based on 4 answers
Its very easy to use, and intuitive

Support

eTrigue8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues

Implementation

eTrigue8.4
Based on 3 answers
We highly recommend getting everything running the first few days. You can then have your first campaign working the first week!

Alternatives Considered

mid range pricing, offered quite a bit like other vendors, but missing some functionality.

Return on Investment

  • Provided actionable insights to the sales team in real time

Pricing Details

eTrigue

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
eTrigue Editions & Modules
eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/