eTrigue DemandCenter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
eTrigue
Score 6.0 out of 10
N/A
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
$600
per month
Pricing
eTrigue DemandCenter
Editions & Modules
eTrigue DemandCenter pricing begins at:
$600
complete
Offerings
Pricing Offerings
eTrigue
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
eTrigue DemandCenter
Considered Both Products
eTrigue
Chose eTrigue DemandCenter
mid range pricing, offered quite a bit like other vendors, but missing some functionality.
Chose eTrigue DemandCenter
When I first saw DemandCenter I knew it was different. With DemandCenter you "storyboard" your campaign. That one unique feature sets DemandCenter apart from the rest of the market. Consider the "storyboard" as the controlling document to all of your campaigns. From there, you …
Chose eTrigue DemandCenter

Many of the CRM systems meet some of these "must have" criteria. However, among the products in the market today, my experience is that eTrigue Demand Center and, just as importantly, the employees behind the eTrigue product, consistently outperform the competition on every …
Chose eTrigue DemandCenter
Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
Chose eTrigue DemandCenter
Ease of use is unparalleled. Marketo is very challenging, too much training required. The integration with WebX or Go To Webinar is 30 pages long. We integrated WebEx with eTrigue in 5 minutes.

Act-On is limited because campaigns must be based on a list. Very inflexible.
Chose eTrigue DemandCenter
None except for salesforce.
Chose eTrigue DemandCenter
As an agency we have experience with several other marketing automation platforms. We support clients that are not using eTrigue DemandCenter-- we'll work with them to create various campaign assets. This said, if our clients want us to also run their marketing automation …
Chose eTrigue DemandCenter
eTrigue DemandCenter was easier to use, more visual and intuitive, tons of features and the support team was the best to work with.
Chose eTrigue DemandCenter
we talk to users of Marketo and Eloqua and they tell us that both are complex to use and difficult and time consuming to make changes - they also require full time administrators - eTrigue is refreshingly easy to use - does not require a full time administrator - has most of …
Chose eTrigue DemandCenter
eTrigue is more intuitive and easier to use. With Marketo you need extensive training and/or consulting or a dedicated, trained headcount. Eloqua is expensive and even more complex.
Chose eTrigue DemandCenter
Used home grown solutions which were less sophisticated. Evaluated other heavily marketed offerings which were more complex and expensive to implement and use. eTrigue was very easy to implement, easy to adopt and easy on the budget.
Chose eTrigue DemandCenter
We have used batch campaign systems, and relied on partners to run our campaigns previously. With eTrigue we can now run our own campaigns very easily, with little training required, and can change campaigns mid flow based on performance reporting. We have seen a 100% return on …
Chose eTrigue DemandCenter
eTrigue is far better than other marketing systems we have used because of the drag-n-drop, advanced search, ability to launch campaigns when all assets are not ready, and THE BEST SUPPORT I HAVE EVER USED. We tried Marketo and Pardot, then tested Act-on. With the other …
Chose eTrigue DemandCenter
Ultimately, we selected eTrigue because of their stellar customer service. We are a small company and it SEEMED that it would be a good fit.
Chose eTrigue DemandCenter
In 2010, we evaluated Marketo and Pardot alongside eTrigue. And eTrigue was considered the 'Cadillac' of MA tools. More recently, we've checked out Eloqua and Hubspot. All of these are more-or-less clones, having all the same core features. Except for HubSpot, which should be …
Chose eTrigue DemandCenter
It is easy to use, and is organized the way that marketers think. That is incredible. Top 2 for sure!
Chose eTrigue DemandCenter
Great value against all the top providers. Performs like the big dogs.
Chose eTrigue DemandCenter
ClickDimensions & Vocus
Chose eTrigue DemandCenter
No comparison. Eloqua is clunky and time consuming. They both have the same features but eTrigue is cleaner, simpler, faster and less expensive. By comparison, Eloqua implementation and training took 2 weeks and an onsite paid consultant. eTrigue implementation and training …
Top Pros
Top Cons
Features
eTrigue DemandCenter
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
eTrigue DemandCenter
6.3
16 Ratings
20% below category average
WYSIWYG email editor7.015 Ratings
Dynamic content6.013 Ratings
Ability to test dynamic content8.612 Ratings
Landing pages7.015 Ratings
A/B testing6.010 Ratings
Mobile optimization5.011 Ratings
Email deliverability reporting4.016 Ratings
List management6.015 Ratings
Triggered drip sequences7.04 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
eTrigue DemandCenter
6.3
16 Ratings
20% below category average
Lead nurturing automation6.015 Ratings
Lead scoring and grading7.012 Ratings
Data quality management6.014 Ratings
Automated sales alerts and tasks6.014 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
eTrigue DemandCenter
6.8
14 Ratings
11% below category average
Calendaring8.611 Ratings
Event/webinar marketing5.014 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
eTrigue DemandCenter
6.6
11 Ratings
13% below category average
Social sharing and campaigns5.011 Ratings
Social profile integration8.38 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
eTrigue DemandCenter
6.7
16 Ratings
11% below category average
Dashboards7.016 Ratings
Standard reports6.016 Ratings
Custom reports7.013 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
eTrigue DemandCenter
4.8
15 Ratings
45% below category average
API6.011 Ratings
Role-based workflow & approvals6.012 Ratings
Customizability6.014 Ratings
Integration with Salesforce.com9.011 Ratings
Integration with Microsoft Dynamics CRM1.06 Ratings
Integration with SugarCRM1.06 Ratings
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eTrigue DemandCenter
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User Ratings
eTrigue DemandCenter
Likelihood to Recommend
6.0
(24 ratings)
Likelihood to Renew
9.7
(21 ratings)
Usability
8.9
(4 ratings)
Performance
9.1
(1 ratings)
Support Rating
8.8
(4 ratings)
Implementation Rating
8.4
(3 ratings)
User Testimonials
eTrigue DemandCenter
Likelihood to Recommend
eTrigue
The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
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Pros
eTrigue
  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
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Cons
eTrigue
  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
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Likelihood to Renew
eTrigue
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
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Usability
eTrigue
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
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Support Rating
eTrigue
Been very happy with their responsiveness and ability to resolve issues
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Implementation Rating
eTrigue
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
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Alternatives Considered
eTrigue
Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
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Return on Investment
eTrigue
  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
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ScreenShots

eTrigue Screenshots

Screenshot of Drag and drop campaign builder includes the statistics from each stepScreenshot of Prospect profiles show individual prospect detail, including activity, demographics and engagementScreenshot of Dashboards quickly show the results of marketing effortsScreenshot of Dashboards and reports quickly show the results of marketing effortsScreenshot of Highly configurable real-time lead alerts notify sales (or others) when prospects are taking specific actionsScreenshot of The home page quickly shows results that are configurable to each user.