What users are saying about
25 Ratings
25 Ratings
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Score 6 out of 101

Likelihood to Recommend

eTrigue

I would not recommend DemandCenter for anyone who doesn't know what they're doing or what they want. That sounds like a no-brainer, but it seems like a huge number of organizations want something to fill that "Marketing Automation" gap, not having the marketing infrastructure in place to support it. That is, a technically savvy person to design complex campaign logic and manage data, good web people for designing landing pages and emails, and content writers & managers & marketing specialists for everything else. Investing in a marketing automation tool does not mean you can exclude these resources - it simply means you can DO MORE with those resources. If you don't know what you want, and want to be babysat through the whole process but don't mind the limitations, you can always go with the MA tool that rhymes with "BubSpot".
Jareb Coupe profile photo

Feature Rating Comparison

Email & Online Marketing

eTrigue
6.3
WYSIWYG email editor
eTrigue
7.0
Dynamic content
eTrigue
6.0
Ability to test dynamic content
eTrigue
8.6
Landing pages
eTrigue
7.0
A/B testing
eTrigue
6.0
Mobile optimization
eTrigue
5.0
Email deliverability
eTrigue
4.0
List management
eTrigue
6.0
Triggered drip sequences
eTrigue
7.0

Lead Management

eTrigue
6.3
Lead nurturing
eTrigue
6.0
Lead scoring and grading
eTrigue
7.0
Data quality management
eTrigue
6.0
Automated sales alerts and tasks
eTrigue
6.0

Campaign Management

eTrigue
6.8
Calendaring
eTrigue
8.6
Event/webinar marketing
eTrigue
5.0

Social Media Marketing

eTrigue
6.6
Social sharing and campaigns
eTrigue
5.0
Social profile integration
eTrigue
8.3

Reporting & Analytics

eTrigue
6.7
Dashboards
eTrigue
7.0
Standard reports
eTrigue
6.0
Custom reports
eTrigue
7.0

Platform & Infrastructure

eTrigue
4.8
API
eTrigue
6.0
Role-based workflow & approvals
eTrigue
6.0
Customizability
eTrigue
6.0
Integration with Salesforce.com
eTrigue
9.0
Integration with Microsoft Dynamics CRM
eTrigue
1.0
Integration with SugarCRM
eTrigue
1.0

Pros

eTrigue

  • The reports are concise and easy to use
  • eTrigue is a discrete and easy to use tool
  • The functionality is very rich and offers detailed insights
James Cooper profile photo

Cons

eTrigue

  • There are a lot of reports and lead alerts available. I am not sure if I really need all of them. It helps to filter out to keep only the most important alerts.
Jeff Meyer profile photo

Likelihood to Renew

eTrigue

eTrigue 9.7
Based on 21 answers
It all comes down to effectiveness and ease of use. eTrigue also has live phone support at no charge.
Jeff Meyer profile photo

Usability

eTrigue

eTrigue 8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
No photo available

Support

eTrigue

eTrigue 8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala profile photo

Implementation

eTrigue

eTrigue 8.4
Based on 3 answers
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
No photo available

Alternatives Considered

eTrigue

Ease of use is unparalleled. Marketo is very challenging, too much training required. The integration with WebX or Go To Webinar is 30 pages long. We integrated WebEx with eTrigue in 5 minutes.Act-On is limited because campaigns must be based on a list. Very inflexible.eTrigue allows me to build the campaign in real time and adjust on the fly. You do not have to have all the assets built before starting the campaign.
Jeff Meyer profile photo

Return on Investment

eTrigue

  • Just knowing what is happening on our site. The knowledge is power.
  • Real time lead follow up gives us a much better contact success rate.
  • The reporting function allows me to see where people are coming from to know which partners are most important to the growth of our business.
Jeff Meyer profile photo

Pricing Details

eTrigue

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

eTrigue Editions & Modules

eTrigue
Edition
eTrigue DemandCenter pricing begins at:
$6001
1. complete
Additional Pricing Details
https://www.etrigue.com/pricing/

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