eTrigue - Perfect choice for BOTH new users and experienced marketers who want immediate RESULTS!
April 24, 2015

eTrigue - Perfect choice for BOTH new users and experienced marketers who want immediate RESULTS!

Paul Normandin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with eTrigue DemandCenter

eTrigue helps us build landing pages, send email campaigns, build nurturing campaigns and score leads for our dealership. It helps to generate marketing and sales leads.
  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
  • We wanted advanced reports, which have now been added in the last release.
  • Very complete, no complaints
  • Closing more deals
  • Very positive response from sales team
  • Our sales team is better prepared to talk with customers.
We have used batch campaign systems, and relied on partners to run our campaigns previously. With eTrigue we can now run our own campaigns very easily, with little training required, and can change campaigns mid flow based on performance reporting. We have seen a 100% return on investment in our first campaign. The supporting and initial training is very helpful, and the team helps us if we ever have questions. We appreciate their fast response and availability and genuine concern for our campaigns. They make lots of suggestions on how to improve our message and campaign effectiveness.

We have trained junior people how to run campaigns in only a couple hours, and are able to get lots of nurturing campaigns setup in only a couple hours. I am very happy with our decision to use eTrigue Demand Center.
eTrigue makes my team more productive, so they can focus on closing more sales and supporting customers. The support team is always available, and we are very confident in our choice. We would recommend eTrigue to anyone getting started, and to teams who are doing simple and more complex nurturing campaigns. Anyone who ever changes their mind will appreciate the ability to change the flow, and add assets without wasting time. This is a HUGE time saver for our team that we have not seen in any other products offered.
eTrigue is well suited for people without time for extensive training, who need to get results quickly.

eTrigue Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Not Rated
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Lead nurturing automation
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
Social sharing and campaigns
Social profile integration
Standard reports
Custom reports
Role-based workflow & approvals
Integration with
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using eTrigue DemandCenter

3 - Marketing, sales and operations.
1 - No formal training required.
  • Building landing pages for ad search campaigns.
  • Setting up lead nurturing and automated follow up
  • Real time lead alerts for sales people
  • Easy reporting that can be automated
  • Very easy to train someone to use eTrigue
  • Anonymous reporting is very helpful for our B2B sales team
  • Setting automated follow up to send during business hours helps get better responses from customers
  • Advanced reporting that is based on time has helped improved our lead flow
  • Our sales guys love the realt-time lead alerts
  • We have seen some new features that are being released and love them

Evaluating eTrigue DemandCenter and Competitors

Yes - We replaced batch and blast systems. We needed to develop lead nurturing and automated responses that were delivered during hours that sales reps are available. eTrigue is much more scalable since we have limited time to train new employees. The interface is very intuitive and easy to use even for people who have never setup a lead nurturing campaign before.
  • Price
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
Our belief that the team we worked with was genuine, and cared about our success. Choosing eTrigue has proven to have been a very good decision for us.
We are happy with our decision.

eTrigue DemandCenter Implementation

We highly recommend getting everything running the first few days. You can then have your first campaign working the first week!
Yes - Integration with CRM took one hour, sync was handled automatically. User creation took 20 minutes. Adding code to our site took about two hours. Initial training took two hours, advanced training was handled within a day. Landing page setup was handled by etrigue within one day. Complete setup four days. We only needed to handle about two hours on our end. All setup was handled by eTrigue automatically without additional cost.
Change management was a small part of the implementation and was well-handled - Great customer support and ability to talk live is very helpful and saved us time.

eTrigue DemandCenter Support

I am very happy with the support we receive from eTrigue. They care about our success and always available.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No - We get premium support for FREE. They dont charge customers for live phone or email support. They offer onsite support and training if needed.
Yes - I reported a bug, then discovered that my browser was cached and out of date. They did a quick WebEx and showed me how to correct it within 15 minutes.
Our initial setup was very fast, and they checked our campaigns to make sure we had everything correct.

Using eTrigue DemandCenter

Its very easy to use, and intuitive
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Creating campaigns is very easy
  • Building landing pages is quick
  • Making changes to campaigns, lead alerts, and user roles is very intuitive
  • Reporting can be automated, even for users who are not in CRM
  • New users can use eTrigue on their first day without extensive training
Yes - We use lead alerts on mobile for field and sales people when they are remote.