Customer.io vs. Ortto

Ortto

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Customer.io	Score 9.1 out of 10	Small Businesses (1-50 employees)	Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.	N/A
Ortto	Score 9.0 out of 10	Mid-Size Companies (51-1,000 employees)	Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…	$199 per month month-to-month commitment with 5,000 contacts

Pricing

Customer.io

Ortto

Editions & Modules

No answers on this topic

Starter: $199
per month month-to-month commitment with 5,000 contacts
Professional: $599
per month month-to-month commitment with 10,000 contacts
Enterprise: Custom
per month annual commitment, paid monthly with 10,000 contacts

Offerings

Pricing Offerings
Customer.io	Ortto
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

Essentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.

10% discount for quarterly billing. 15% discount for annual billing.

More Pricing Information

Community Pulse
	Customer.io	Ortto
Considered Both Products	Customer.io Mantra Manan Saraswat Product Manager Chose Customer.io Generous startup program plan which was one of the main drivers of us choosing it - additionally, it offers ample of features. For anyone from engineering, marketing or sales - this was super intuitive so no knowledge transfer was necessary. Incentivized Helpful? AJ Ajay Jagtap Head of Growth Marketing Chose Customer.io I have tried multiple email marketing software, including MailChimp, ConvertKit, CustomerIO, and HubSpot, but I really liked how CustomerIO solved our problem. They were all somehow solving our problem, but lacked a few things here and there. For instance, ConvertKit’s forte is … Incentivized Helpful? Sue Cho Head of Lifecycle Marketing Chose Customer.io There are so many ways to seamlessly connect all your tech together so the data stays consistent. I like their pricing model of charging per user vs data stored, like Iterable and Braze do. I also think their marketing is so good and the content they put out are actually … Incentivized Helpful? Nelu Cebotari Product designer Chose Customer.io Customer.io offers push notifications, email building process in much much better, and the workflow building is way more intuitive. Incentivized Helpful? Verified User Anonymous Chose Customer.io Customer.io is easier to use and offers better bang for the buck. Incentivized Helpful? Verified User Anonymous Chose Customer.io Klaviyo doesn't have all the integrated options that Customer.io has. Braze has all the same features, but have a different pricing model (pay only for users that logged in and not for everything in the account), so depending on the company's needs it might be more suitable. Incentivized Helpful? Sneha Dhakan Lifecycle Marketing Manager Chose Customer.io Pardot has a clunky, outdated interface and capabilities, making it highly challenging to work with. On the other hand, Customer.io has been the opposite and it's one of the easiest tools to work on in our entire tech stack. Incentivized Helpful? Stephen Kelly Product Manager Chose Customer.io Customer.io delivers better value for money. Incentivized Helpful? Verified User Anonymous Chose Customer.io because the functonalities and how it is integrated with our Redshift database Incentivized Helpful? Verified User Anonymous Chose Customer.io Customer.io had the best suite of features and - most importantly for us - was willing to sign a BAA with us so we could maintain HIPAA compliance. Mailchimp was fine but we felt Customer.io had a cleaner interface and was easier for general marketers who aren't dedicated email … Incentivized Helpful? Verified User Anonymous Chose Customer.io Customer.io has in my opinion more robust features for comms campaigns vs some of the other tools available on the market that have other focuses primarily and then have CRM tacked on. We've also found Customer.io to be more easy to integrate with the tech stack of our business … Incentivized Helpful? Jasmine Reyes Marketing Manager Chose Customer.io Customer.io is much more comprehensive and powerful. It takes some getting used to but once you understand how it works, you have a ton of control when it comes to email marketing. Incentivized Helpful? PR Padraic Ryan Community Manager Chose Customer.io I found Customer.io much easier to navigate than any of the other email platforms out there, and the pricing is MUCH better as well. Incentivized Helpful? Joel McLean Growth Product Manager Chose Customer.io Customer is much more flexible and enables a greater amount of personalization. Incentivized Helpful? Mike Koolwijk Marketing Automation & SEO Specialist Chose Customer.io Customer.io is one of the tools we use or suggest based on the situation. Customer.io is in a place between basic email marketing and marketing automation (in my opinion). And suits well with clients who wants to advance or start with marketing automation. It's easy, the price … Incentivized Helpful? Santiago Valdés Cofounder / Marketing, Growth, Technology, Experience Chose Customer.io We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were … Incentivized Helpful? Verified User Anonymous Chose Customer.io I think Customer.io is a unique product. Most of the other email marketing products you'll find are more B2B focused and don't provide a good solution for high volume emails at a low price. If you're a B2C company, I can't think of any email product I'd rather use than … Incentivized Helpful? Ted Bennett User Engagement Chose Customer.io We do still use Hubspot, but their email automation is very native and fixed within Hubspot. We needed something that was going to collect our events and integrate 2-ways with Segment in order to effectively send the campaigns we desired. There are so many events in our app … Incentivized Helpful? Sean Anderson Director of Operations Chose Customer.io Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against … Incentivized Helpful?	Ortto Michael Rastall, MBA IT Project Manager Chose Ortto Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of … Incentivized Helpful? Verified User Anonymous Chose Ortto How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! Th… Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but … Incentivized Helpful? Verified User Anonymous Chose Ortto Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both. Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor … Incentivized Helpful? Bryan McAnulty Product Director Chose Ortto Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is … Incentivized Helpful? Nivas Ravichandran Product Marketing - Freshsales SaaS CRM Chose Ortto Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys. Incentivized Helpful? Megan Kratzman Director of Lifecycle Marketing Chose Ortto We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing … Incentivized Helpful? Emily Muhoberac Chief Operations Officer Chose Ortto While Autopilot cannot compete with the enterprise players (like Hubspot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, … Incentivized Helpful? Quentin Aisbett Digital Strategist Chose Ortto We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former … Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our … Incentivized Helpful?

Features

Customer.io

Ortto

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Customer.io - Ratings	Ortto 9.0 Ratings 16% above category average
WYSIWYG email editor	00 Ratings	8.90 Ratings
Dynamic content	00 Ratings	8.90 Ratings
Ability to test dynamic content	00 Ratings	8.90 Ratings
A/B testing	00 Ratings	8.90 Ratings
Mobile optimization	00 Ratings	8.90 Ratings
Email deliverability reporting	00 Ratings	9.90 Ratings
List management	00 Ratings	8.90 Ratings
Triggered drip sequences	00 Ratings	8.90 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Customer.io - Ratings	Ortto 9.2 Ratings 17% above category average
Lead nurturing automation	00 Ratings	9.90 Ratings
Data quality management	00 Ratings	8.90 Ratings
Automated sales alerts and tasks	00 Ratings	8.90 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Customer.io - Ratings	Ortto 8.9 Ratings 19% above category average
Event/webinar marketing	00 Ratings	8.90 Ratings

Social Media Marketing

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Customer.io - Ratings	Ortto 8.9 Ratings 19% above category average
Dashboards	00 Ratings	8.90 Ratings
Standard reports	00 Ratings	8.90 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Customer.io - Ratings	Ortto 8.9 Ratings 18% above category average
API	00 Ratings	8.90 Ratings
Customizability	00 Ratings	8.90 Ratings
Integration with Salesforce.com	00 Ratings	8.90 Ratings

Best Alternatives
	Customer.io	Ortto
Small Businesses	Simplify360 Score 7.8 out of 10	Vbout Score 9.9 out of 10
Medium-sized Companies	Dialpad Support Score 9.1 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	Verint Community Score 10.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Customer.io	Ortto
Likelihood to Recommend	9.1 (0 ratings)	8.9 (0 ratings)
Usability	9.2 (0 ratings)	- (0 ratings)
Support Rating	10.0 (0 ratings)	- (0 ratings)

User Testimonials
	Customer.io	Ortto
Likelihood to Recommend	This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io. Jasmine Reyes Marketing Manager Read full review	It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools. Incentivized Verified User Anonymous Read full review
Pros	Ease of use, a good tool for non programmers, or not so tech savvy people. Great support, willing to help a lot, by chat, calls, or screen sharing. Fast updates, it's a newer tool, but they are coming with fixes and updates fast. Incentivized Mike Koolwijk Marketing Automation & SEO Specialist Read full review	Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment. Easy and powerful email editing and creation built-in. No need for email template coding. Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time. Incentivized Bryan McAnulty Product Director Read full review
Cons	Customer.io needs to be more known! I don't know why they don't come up as a direct competitor to Iterable and Braze. Their new Design Studio drag + drop tool could be improved with further customization. Reports aren't the strongest - I use Amplitude to do all my Customer.io reporting. Incentivized Sue Cho Head of Lifecycle Marketing Read full review	Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others. Incentivized Emily Muhoberac Chief Operations Officer Read full review
Usability	Super intuitive and easy interface to start off with. There are not a lot of guides and the documentation is helpful but not super extensive, but even if you're a little technical, you can easily figure most of the things out by yourself. Everything is super easy to start with and the platform does not overwhelm you with a lot of options, or data. Incentivized Mantra Manan Saraswat Product Manager Read full review	No answers on this topic
Support Rating	My experience with their support team has always been great. Very quick to respond, have an online chat, and are very helpful. They helped me resolve any issues I've had every time in a professional and knowledgeable manner. We've now switched to another tool, and I can't even compare the service level we get there to customer.io Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	I have tried multiple email marketing software, including MailChimp, ConvertKit, CustomerIO, and HubSpot, but I really liked how CustomerIO solved our problem. They were all somehow solving our problem, but lacked a few things here and there. For instance, ConvertKit’s forte is newsletter emails and landing pages that it creates for you. It wasn’t a desiccated email software company. HubSpot was good, but with CustomerIO’s recent AI updates, I like it much better. Plus, support is impeccable. Incentivized AJ Ajay Jagtap Head of Growth Marketing Read full review	Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails. Incentivized Michael Rastall, MBA IT Project Manager Read full review
Return on Investment	Positive impact on the sales side. I'm not sure about the specific ROI (you have to include the designer and the time it takes to set up) but you certainly get back the investment in a few months, once you are able to scale your email marketing. Customer experience is way better by having more segmented, contextual and accurate messages sent to them. Integration is costly and it will take several days or weeks to be fully achieved. Expect to invest some money on this. Incentivized Santiago Valdés Cofounder / Marketing, Growth, Technology, Experience Read full review	Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager. Incentivized Verified User Anonymous Read full review
ScreenShots	Customer.io Screenshots	Ortto Screenshots