What users are saying about
28 Ratings
11 Ratings
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    9.2

    Spokal

    92%
    Spokal ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Dynamic content

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Landing pages

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    A/B testing

    N/A
    0 Ratings
    9.0
    90%
    2 Ratings

    Mobile optimization

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Email deliverability reporting

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    List management

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Triggered drip sequences

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    9.5

    Spokal

    95%
    Spokal ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Data quality management

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Campaign Management

    Customer.io

    Feature Set Not Supported
    N/A
    9.0

    Spokal

    90%
    Spokal ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    9.0

    Spokal

    90%
    Spokal ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    9.0
    90%
    3 Ratings

    Social profile integration

    N/A
    0 Ratings
    9.0
    90%
    3 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    9.3

    Spokal

    93%
    Spokal ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    10.0
    100%
    3 Ratings

    Standard reports

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Custom reports

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    9.3

    Spokal

    93%
    Spokal ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Role-based workflow & approvals

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Customizability

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Integration with Salesforce.com

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Integration with SugarCRM

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    9.0

    Spokal

    90%
    8 Ratings

    Likelihood to Renew

    Customer.io

    N/A
    0 Ratings
    9.3

    Spokal

    93%
    6 Ratings

    Usability

    Customer.io

    N/A
    0 Ratings
    8.2

    Spokal

    82%
    1 Rating

    Performance

    Customer.io

    N/A
    0 Ratings
    9.1

    Spokal

    91%
    2 Ratings

    Support Rating

    Customer.io

    N/A
    0 Ratings
    9.3

    Spokal

    93%
    6 Ratings

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Spokal

    For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Spokal

    • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
    • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
    • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
    • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
    • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
    • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Spokal

    • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 8,000 profiles and up to a million messages. Our premium plan, ideal for high-growth companies looking for greater control over their messaging outcomes includes an annual contract, a 90-day onboarding program, and more. Our enterprise plan, ideal for at-scale companies looking to create world-class customer experiences includes a dedicated CSM, managed infrastructure, and more.

      Spokal

      Starting Price

      $49 per month

      Editions & Modules

      Spokal editions and modules pricing
      EditionModules
      Starter$491
      Essentials$992
      Team$1693

      Footnotes

      1. per month (1 user)
      2. per month (3 users)
      3. per month (5 users)

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Customer.io

      No answers on this topic

      Spokal

      Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
      Read full review

      Usability

      Customer.io

      No answers on this topic

      Spokal

      Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
      Read full review

      Support Rating

      Customer.io

      No answers on this topic

      Spokal

      They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
      Read full review

      Alternatives Considered

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
      Read full review

      Spokal

      I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
      Read full review

      Return on Investment

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
      Read full review

      Spokal

      • It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
      Read full review

      Screenshots

      Add comparison