Customer.io vs. Spokal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Customer.io
Score 8.5 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
$100
per month
Spokal
Score 9.0 out of 10
N/A
Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.
$49
per month
Pricing
Customer.ioSpokal
Editions & Modules
No answers on this topic
Starter
$49
per month (1 user)
Essentials
$99
per month (3 users)
Team
$169
per month (5 users)
Offerings
Pricing Offerings
Customer.ioSpokal
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Features
Customer.ioSpokal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Customer.io
-
Ratings
Spokal
9.2
3 Ratings
17% above category average
WYSIWYG email editor00 Ratings9.02 Ratings
Dynamic content00 Ratings10.02 Ratings
Ability to test dynamic content00 Ratings8.02 Ratings
Landing pages00 Ratings10.01 Ratings
A/B testing00 Ratings9.02 Ratings
Mobile optimization00 Ratings10.01 Ratings
Email deliverability reporting00 Ratings8.01 Ratings
List management00 Ratings9.01 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Customer.io
-
Ratings
Spokal
9.5
2 Ratings
20% above category average
Lead nurturing automation00 Ratings10.02 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.02 Ratings
Automated sales alerts and tasks00 Ratings8.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Customer.io
-
Ratings
Spokal
9.0
2 Ratings
17% above category average
Calendaring00 Ratings10.02 Ratings
Event/webinar marketing00 Ratings8.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Customer.io
-
Ratings
Spokal
9.0
3 Ratings
18% above category average
Social sharing and campaigns00 Ratings9.03 Ratings
Social profile integration00 Ratings9.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Customer.io
-
Ratings
Spokal
9.3
3 Ratings
22% above category average
Dashboards00 Ratings10.03 Ratings
Standard reports00 Ratings10.02 Ratings
Custom reports00 Ratings8.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Customer.io
-
Ratings
Spokal
9.3
1 Ratings
20% above category average
API00 Ratings9.01 Ratings
Role-based workflow & approvals00 Ratings10.01 Ratings
Customizability00 Ratings10.01 Ratings
Integration with Salesforce.com00 Ratings9.01 Ratings
Integration with Microsoft Dynamics CRM00 Ratings10.01 Ratings
Integration with SugarCRM00 Ratings8.01 Ratings
Best Alternatives
Customer.ioSpokal
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Conversica
Conversica
Score 9.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Customer.ioSpokal
Likelihood to Recommend
9.8
(8 ratings)
9.0
(8 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(6 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
9.3
(3 ratings)
User Testimonials
Customer.ioSpokal
Likelihood to Recommend
Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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Spokal
For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
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Pros
Customer.io
  • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
  • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
  • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
  • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
  • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
  • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
  • We don't use environments, but it might be very useful for a bigger company.
Read full review
Spokal
  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
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Cons
Customer.io
  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
Read full review
Spokal
  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
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Likelihood to Renew
Customer.io
No answers on this topic
Spokal
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
Read full review
Usability
Customer.io
No answers on this topic
Spokal
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
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Support Rating
Customer.io
No answers on this topic
Spokal
They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
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Alternatives Considered
Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Read full review
Spokal
I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
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Return on Investment
Customer.io
  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Read full review
Spokal
  • It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
Read full review
ScreenShots

Customer.io Screenshots

Screenshot of data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.Screenshot of account performance, visible at a glance from the Dashboard view.Screenshot of drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of localization for global audiences. One message can be delivered in multiple languages.