What users are saying about
1 Rating
31 Ratings
1 Rating
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Score 8 out of 100
31 Ratings
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Score 8 out of 100

Attribute Ratings

  • Muck Rack is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

CyberAlert

80%
1 Rating
8.1

Muck Rack

81%
16 Ratings

Likelihood to Renew

CyberAlert

N/A
0 Ratings
8.0

Muck Rack

80%
1 Rating

Usability

CyberAlert

N/A
0 Ratings
9.5

Muck Rack

95%
2 Ratings

Support Rating

CyberAlert

N/A
0 Ratings
9.5

Muck Rack

95%
6 Ratings

Implementation Rating

CyberAlert

N/A
0 Ratings
5.0

Muck Rack

50%
1 Rating

Likelihood to Recommend

CyberAlert

This is a great tool for larger size companies that will have a lot of media tracking they need to do. It appeals to stakeholders involved in PR, data analytics, and helps decision makers know what will have the most impact and where their marketing dollars should go!
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Muck Rack

Muck Rack has been well suited for me when reporting and providing value add and ROI reporting to clients who are investing in publications. Not only has it been great creating media lists, drafting, sending out, and tracking pitches, but the ability to track coverage and export a report that showcases the reach, impact, and media value has been so beneficial for me. So, if you are working with clients in an external communications capacity, then the Muck Rack tools are very flexible and can fit your needs very well.
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Pros

CyberAlert

  • Gave us a concise report daily of our media clips (media tracking)
  • Gave us analytical information about how much reach those clips had (how much influence they had)
  • Helped us evaluate better ways to get and use earned and paid media
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Muck Rack

  • Muck Rack offers a robust and highly targeted media research tool that allows you to build a customized media list to launch a media relations campaign.
  • Muck Rack's customer support team is quite good and is very responsive.
  • Muck Rack's sales team does a great job of explaining how their solution will effectively address the needs of the organization.
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Cons

CyberAlert

  • Personally I didn't see any. Though I know my boss had a few calls with their team to get the daily reports formatted and presented just the way she wanted them. The team took a few tries to get into the swing of what she was asking for, but they were more than willing to put in the time and effort to customize the reports for her.
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Muck Rack

  • Creating coverage reports is time-consuming and it is difficult to filter out unrelated coverage with the Boolean operator-driven functionality
  • Muck Rack does not integrate with our other monitoring and reporting tools, so for sharing reports everything needs to be manually exported and added to our reporting software.
  • Muck Rack does not include broadcast coverage monitoring in its normal package, and the functionality of the added broadcast tool is limited compared to other coverage monitoring tools.
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Pricing Details

CyberAlert

Starting Price

Editions & Modules

CyberAlert editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Muck Rack

    Starting Price

    $5,000 per year

    Editions & Modules

    Muck Rack editions and modules pricing
    EditionModules
    Muck Rack5,0001

    Footnotes

    1. per year

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    CyberAlert

    No answers on this topic

    Muck Rack

    It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
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    Usability

    CyberAlert

    No answers on this topic

    Muck Rack

    Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
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    Support Rating

    CyberAlert

    No answers on this topic

    Muck Rack

    I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
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    Implementation Rating

    CyberAlert

    No answers on this topic

    Muck Rack

    I was not involved with the implementation.
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    Alternatives Considered

    CyberAlert

    I think it's a bit more developed and professional looking. It's best for bigger companies.
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    Muck Rack

    Cision Media Contact Database. Honestly, it has been a long time since I used it, but I do remember being unhappy with the service. I thought its UI/UE was clunky at the time, but I didn't complain because I had free access to it.
    Read full review

    Return on Investment

    CyberAlert

    • I wasn't at the top of these discussions but, I did help make monthly reports that went directly to the CFO and CEO that used these analytics to show how our corporate communications office was doing and all the work we had done for the past month. This is a way to cover yourself and show that we had done a lot of work and good work at that.
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    Muck Rack

    • It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
    • I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
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