CyberAlert vs. Muck Rack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CyberAlert
Score 8.0 out of 10
N/A
CyberAlert is a media monitoring platform from the Connecticut-based company of the same name.N/A
Muck Rack
Score 6.9 out of 10
N/A
Muck Rack is a public relations offering from Sawhorse Media.
$5,000
per year
Pricing
CyberAlertMuck Rack
Editions & Modules
No answers on this topic
Muck Rack
5,000
per year
Offerings
Pricing Offerings
CyberAlertMuck Rack
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
CyberAlertMuck Rack
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Medium-sized Companies
Newswire
Newswire
Score 8.3 out of 10
Newswire
Newswire
Score 8.3 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CyberAlertMuck Rack
Likelihood to Recommend
8.0
(1 ratings)
6.3
(16 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
9.4
(4 ratings)
Implementation Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
CyberAlertMuck Rack
Likelihood to Recommend
CyberAlert
This is a great tool for larger size companies that will have a lot of media tracking they need to do. It appeals to stakeholders involved in PR, data analytics, and helps decision makers know what will have the most impact and where their marketing dollars should go!
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Muck Rack
Muck Rack has been well suited for me when reporting and providing value add and ROI reporting to clients who are investing in publications. Not only has it been great creating media lists, drafting, sending out, and tracking pitches, but the ability to track coverage and export a report that showcases the reach, impact, and media value has been so beneficial for me. So, if you are working with clients in an external communications capacity, then the Muck Rack tools are very flexible and can fit your needs very well.
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Pros
CyberAlert
  • Gave us a concise report daily of our media clips (media tracking)
  • Gave us analytical information about how much reach those clips had (how much influence they had)
  • Helped us evaluate better ways to get and use earned and paid media
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Muck Rack
  • Muck Rack offers a robust and highly targeted media research tool that allows you to build a customized media list to launch a media relations campaign.
  • Muck Rack's customer support team is quite good and is very responsive.
  • Muck Rack's sales team does a great job of explaining how their solution will effectively address the needs of the organization.
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Cons
CyberAlert
  • Personally I didn't see any. Though I know my boss had a few calls with their team to get the daily reports formatted and presented just the way she wanted them. The team took a few tries to get into the swing of what she was asking for, but they were more than willing to put in the time and effort to customize the reports for her.
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Muck Rack
  • Creating coverage reports is time-consuming and it is difficult to filter out unrelated coverage with the Boolean operator-driven functionality
  • Muck Rack does not integrate with our other monitoring and reporting tools, so for sharing reports everything needs to be manually exported and added to our reporting software.
  • Muck Rack does not include broadcast coverage monitoring in its normal package, and the functionality of the added broadcast tool is limited compared to other coverage monitoring tools.
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Likelihood to Renew
CyberAlert
No answers on this topic
Muck Rack
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
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Usability
CyberAlert
No answers on this topic
Muck Rack
Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
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Support Rating
CyberAlert
No answers on this topic
Muck Rack
I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
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Implementation Rating
CyberAlert
No answers on this topic
Muck Rack
I was not involved with the implementation.
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Alternatives Considered
CyberAlert
I think it's a bit more developed and professional looking. It's best for bigger companies.
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Muck Rack
Cision Media Contact Database. Honestly, it has been a long time since I used it, but I do remember being unhappy with the service. I thought its UI/UE was clunky at the time, but I didn't complain because I had free access to it.
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Return on Investment
CyberAlert
  • I wasn't at the top of these discussions but, I did help make monthly reports that went directly to the CFO and CEO that used these analytics to show how our corporate communications office was doing and all the work we had done for the past month. This is a way to cover yourself and show that we had done a lot of work and good work at that.
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Muck Rack
  • It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
  • I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
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ScreenShots