Dalet Pyramid is presented as the company's next-generation Unified News Operations, bringing storytelling 360 to reporters, journalists, producers and digital teams everywhere.
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Image Relay
Score 9.5 out of 10
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Image Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.
When our library closed for Covid, we had to create systems that allowed for remote holds to be placed on items, which had never been utilized before. none of our staff was in the same area, so collaborating on the media storm we wanted to make took a lot of moving parts. We were able to work together to build a media blitz locally as well as create internal protocols with these tools.
Image Relay is intelligently designed for any marketer, especially if your products require a library of images and video and especially if you feel like your team could use some quality onboarding to make sure everything is set up right and to make sure your team is equipped to use the software effectively. Specifically speaking, since we have so many products and we're building a bigger direct relationship with customers, it was important that we have an easy way to store and access assets that can represent those products and resonate with potential customers. Image Relay also made it really easy to group assets for sharing with influencers and other marketing partners. Dropbox and Google Drive may have their place and their functionalities that set them apart, so it's important to not look at Image Relay like one of those older document services storage spaces — though those companies could learn a lot from how Image Relay helps marketers enrich their assets and store them smartly.
Enables us to organize a large number of files in an easy-to-use format
Keeps our files safe. Much of the work we do is private until our partners approve of our marketing going public so file security is critical to our operation.
Image Relay makes it easy for our team to track and access a wide range of files - especially photos and contracts.
The AI tagging terms are too generic to really be helpful to us.
When we did our initial upload the system couldn't pull in old dates, so everything has a date of the day it was uploaded. It will be a while before searching by "most recent" works properly.
I believe once all of our staff see how efficient Image Relay is in managing our digital assets, there will be no question that the cost vs. value will mandate continued use moving forward. It literally will pay for itself in saved staff time, I believe.
Image Relay is very straightforward. The experience and interface mimic things were all used to using so it makes it very easy to learn and use. They didn't try to reinvent the wheel by making a fancy tool, they just made something that works and does exactly what you need it to do. They also have an awesome team that is quick to help and answer any questions along the way.
Amazing. We are having a quick call once a week to be sure we are right on track. They answer all our questions right away and if they are missing something they will just find the answer and get back to us as fast as possible. There is no need to look elsewhere!
I love the deep functionality of Adobe's suite, but it suffers from being app-driven and localized. This has always hampered me even when I'm not dealing with covid problems. The web functionality of Dalet really set it apart from everything else we used in on-the-go abilities. If we didn't have this, I don't think our Covid policies would have worked and gotten buy-in from the community.
We were using our in-house storage NAS system and Backup on DVD and hard drive. The issue is that we lost a lot of data by it either crashing or becoming unreadable. And it's very difficult to organize and share data. To share data we were using WeTransfer, but the issue is that the link expired in 7 days.
Image Relay has only offered positive impacts for me. The search function is great when used properly — our photographers can input tons of metadata that is later used to find certain teams or players within the website.
I don't mind having duplicates in the system as long as they are in places they need to be, but Image Relay does tell you when you've uploaded something multiple times which could be helpful to others.
