TrustRadius: an HG Insights company

Image Relay

Score8 out of 10

30 Reviews and Ratings

What is Image Relay?

Image Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.

Image Relay - A great asset for your digital assets!

Use Cases and Deployment Scope

We use image relay to store all of our marketing assets as well as a variety of other development and production assets. Image Relay provides space to store important assets away from a local server which allows for collaboration, ease of access and minimization of storage strain on local drives.

Pros

  • Allows easy collaboration
  • Manages important asset meta data
  • Extends storage options beyond local drives

Cons

  • More intuitive search functions
  • Easier organization of permissions
  • Better on-going training for new and existing users

Return on Investment

  • Allowed for digital assets to be shared easily.
  • Some unintentional access given to outsiders due to permissions defaulting to the folder level (if another folder is added someone could inadvertently give access if this main folder had already been shared).
  • Search is not super intuitive so sometimes old/outdated assets are taken. This is more of an organization issue, but it still is important since search filters have to be dug for and applied after the initial search.

Usability

Other Software Used

Lucidchart, Microsoft 365 (formerly Office 365), Microsoft SharePoint

Image Relay is a DAM good DAM

Use Cases and Deployment Scope

We use Image Relay to organize our creative assets and for easier collaboration working as a fully remote team. We have multiple team members that need to access our large library of assets and a quick way to find what they need. Image Relay makes it easy to tag photos, videos, and deliverables for a quick search. Everything is very customizable so we were able to create tag sets to search our library for specific product shots, lifestyle shots, or even the time of year. This makes it much easier to find the perfect image for creating ads, and updating our catalog, or website. We no longer have to dig through folders and manually search through thousands of assets to find what we need.

Pros

  • Onboarding
  • Keeping things simple
  • Customization
  • Integrates with Adobe

Cons

  • The Adobe integration is currently being worked on so I would say that needs improvement but they are already tackling that!
  • Copy paste feature for metadata

Return on Investment

  • Find images quickly for last minute creative requests
  • Collections make it easy to share images with contractors
  • We can now provide an easier way for freelance photographers to give us their images.

Alternatives Considered

Bynder and Salsify

Usability

Other Software Used

Salsify, monday.com, Zendesk Chat

Image Relay - Simple, Powerful and Easy Photo & File Storage

Use Cases and Deployment Scope

We use Image Relay to store photos and documents for our Licensing, Marketing and Public Relations focused consulting company. Given we have a fairly high number of clients and prospective clients our challenge is keeping a large (and growing) number of files (photos, documents) in one easy-to-mage space where team members can quickly and easily access the data. We are a fast-growing company with a lot of moving parts. Image Relay minimizes confusion, enhances our information security, and makes it easy to store and share critical files.

Pros

  • Enables us to organize a large number of files in an easy-to-use format
  • Keeps our files safe. Much of the work we do is private until our partners approve of our marketing going public so file security is critical to our operation.
  • Image Relay makes it easy for our team to track and access a wide range of files - especially photos and contracts.

Cons

  • I am hard-pressed to find anything lacking or needs improvement

Return on Investment

  • It is a huge time saver for our team
  • It enables us to quickly share information and files internally as well as with customers and vendors externally.
  • Being able to share files in real-time makes our decision process faster, more accurate, and far more effective.

Usability

Other Software Used

Agility PR Solutions, Winmo, Cision PRWeb

Easy to use + Time saver!

Use Cases and Deployment Scope

We use Image Relay as a way to hold photos taken across the university. This prevents my office from receiving requests daily to get access to photos for them to use for promotional items. Otherwise, we'd spend all of our time getting photos for other employees to use. This allows a hands-off approach and a platform to easily access what you need, even if you aren't in the communications and marketing office.

Pros

  • Expiration Capability
  • Search Capability
  • User Friendly

Cons

  • Tagging people in photos
  • Way to connect name changes (ex. when the name of an office changes)

Return on Investment

  • Time saver due to requests for assets
  • Expiration feature allows us to be mindful of how old a photo is before use

Usability

Other Software Used

MemberClicks, Wrike

Image Relay, Easy,fast,efficient

Use Cases and Deployment Scope

We were having issues organizing the images and sharing them with our customers. We now feel up to date and way more effective. Sharing 100 images does not take 2 seconds instead of 2 hours. Looking for certain images was also a horrible process. Now with the Image Relay search tool and filter, the process is really easy, fast, and enjoyable. I no longer have fear when a customer asks for different images.

Pros

  • Organizing images.
  • Search
  • Sharing with others

Cons

  • Nothing for now
  • Everything looks great from my point of view
  • Love the product so far

Return on Investment

  • Saving time when we look for specific images
  • Faster process when we are getting request.
  • Presentation looks professional when sharing with our customers.

Alternatives Considered

Bynder and Canto

Usability

Other Software Used

SAPPHIRE Structure, Microsoft Excel