Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.
N/A
PubMatic
Score5 out of 10
N/A
PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.
N/A
Pricing
Data.com (discontinued)
PubMatic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data.com (discontinued)
PubMatic
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Features
Data.com (discontinued)
PubMatic
Prospecting
Comparison of Prospecting features of Data.com (discontinued) and PubMatic
Feature
Data.com (discontinued)
6.9
25 Ratings
11% below category average
PubMatic
-
Ratings
Advanced search
6.523 Ratings
00 Ratings
Identification of new leads
7.623 Ratings
00 Ratings
List quality
7.424 Ratings
00 Ratings
List upload/download
7.124 Ratings
00 Ratings
Ideal customer targeting
6.422 Ratings
00 Ratings
Load time/data access
6.425 Ratings
00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Data.com (discontinued) and PubMatic
Feature
Data.com (discontinued)
7.8
24 Ratings
1% above category average
PubMatic
-
Ratings
Contact information
7.924 Ratings
00 Ratings
Company information
7.424 Ratings
00 Ratings
Industry information
8.018 Ratings
00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Data.com (discontinued) and PubMatic
Feature
Data.com (discontinued)
7.0
25 Ratings
6% below category average
PubMatic
-
Ratings
Lead qualification process
8.917 Ratings
00 Ratings
Smart lists and recommendations
6.713 Ratings
00 Ratings
Salesforce integration
7.222 Ratings
00 Ratings
Company/business profiles
7.422 Ratings
00 Ratings
Alerts and reminders
6.114 Ratings
00 Ratings
Data hygiene
5.623 Ratings
00 Ratings
Automatic data refresh
7.114 Ratings
00 Ratings
Tags
6.913 Ratings
00 Ratings
Filters and segmentation
6.824 Ratings
00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Data.com (discontinued) and PubMatic
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
Don't place blame where blame isn't warranted.
Knowing the terminology you're speaking about well before you have a conference call.
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info