Data.com - the outbound prospector's go-to tool
Zach Ettelman | TrustRadius Reviewer
March 12, 2018

Data.com - the outbound prospector's go-to tool

Score 5 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Data.com

Data.com is used in our sales and strategy teams at our company. We use Data.com to fuel all of our outbound sales activity and tie it closely to our account-based sales and marketing approach. Data.com is a great way for us to search for companies and contacts that fall within our ideal customer and prospect profile. Our strategy team uses Data.com to validate our assumptions on our target market and ensure we are reaching the addressable market, based on the data this source provides.
  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
  • Data.com's data can be all over the board in terms of reliability. For contacts that have been there over a year, we see a significant increase in email bounces.
  • Data.com's token model is expensive and seems outdated compared to what their competitors are doing.
  • I'd love to see Data.com offer an email deliverability verifier. This would ensure only valid emails are available on Data.com
  • I'd love to see Data.com offer the ability to see which CMS (content management system) accounts use.
  • Data.com has helped decrease the time it takes to find contacts, thus making us more efficient in outbound prospecting.
  • Data.com pays for itself multiple times over if we can close one deal based off an outbound lead that we found using the tool, so the ROI is extremely high.
  • Data.com does require Salesforce, which can be expensive. More tokens are needed if you want to be able to download more contacts, which increases costs quite quickly.
Data.com has a much bigger database than SharpSpring, making it a much more useful tool. Both tools integrated seamlessly into our CRM. Data.com's filtering capabilities make it a much more useful tool for us as we are able to segment lists better, and find contacts and companies that better align with our ideal customer and prospect profiles.

We ultimately chose to switch to Data.com as it was a more reliable and powerful tool that seamlessly integrated with our Salesforce CRM.
We generate a variety of reports using Data.com. The majority of these reports deal with the specific accounts that fit in our ideal customer profile. From there, we generate a secondary report with all of the contacts, from the accounts that fit our profile, to build out a big report of ideal prospects. These reports do meet our needs and ensure we are always targeting the right people.
Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users.

Data.com is not a good fit for small businesses.

Data.com Feature Ratings

Advanced search
7
Identification of new leads
3
List quality
1
List upload/download
8
Ideal customer targeting
8
Load time/data access
7
Contact information
7
Company information
9
Industry information
8
Lead qualification process
8
Smart lists and recommendations
8
Salesforce integration
10
Company/business profiles
9
Alerts and reminders
2
Data hygiene
1
Automatic data refresh
6
Tags
7
Filters and segmentation
9
Sales email templates
1
Append emails to records
1