- the outbound prospector's go-to tool
March 12, 2018 - the outbound prospector's go-to tool

Zach Ettelman | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with is used in our sales and strategy teams at our company. We use to fuel all of our outbound sales activity and tie it closely to our account-based sales and marketing approach. is a great way for us to search for companies and contacts that fall within our ideal customer and prospect profile. Our strategy team uses to validate our assumptions on our target market and ensure we are reaching the addressable market, based on the data this source provides.
  • is a great way to find out accurate revenue and employee numbers for companies across various industries.
  •'s filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  •, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
  •'s data can be all over the board in terms of reliability. For contacts that have been there over a year, we see a significant increase in email bounces.
  •'s token model is expensive and seems outdated compared to what their competitors are doing.
  • I'd love to see offer an email deliverability verifier. This would ensure only valid emails are available on
  • I'd love to see offer the ability to see which CMS (content management system) accounts use.
  • has helped decrease the time it takes to find contacts, thus making us more efficient in outbound prospecting.
  • pays for itself multiple times over if we can close one deal based off an outbound lead that we found using the tool, so the ROI is extremely high.
  • does require Salesforce, which can be expensive. More tokens are needed if you want to be able to download more contacts, which increases costs quite quickly. has a much bigger database than SharpSpring, making it a much more useful tool. Both tools integrated seamlessly into our CRM.'s filtering capabilities make it a much more useful tool for us as we are able to segment lists better, and find contacts and companies that better align with our ideal customer and prospect profiles.

We ultimately chose to switch to as it was a more reliable and powerful tool that seamlessly integrated with our Salesforce CRM. is a good prospecting and data information tool for any agency or company doing outbound prospecting. requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. is not a good fit for small businesses. (discontinued) Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Ideal customer targeting
Load time/data access
Contact information
Company information
Industry information
Lead qualification process
Smart lists and recommendations
Salesforce integration
Company/business profiles
Alerts and reminders
Data hygiene
Automatic data refresh
Filters and segmentation
Sales email templates
Append emails to records