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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klarity

    Score6.3 out of 10
    N/AKlarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.N/A

    D&B Optimizer

    Score10 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
    Pricing
    KlarityD&B Optimizer
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlarityD&B Optimizer
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    KlarityD&B Optimizer
    Prospecting
    Comparison of Prospecting features of Klarity by DemandScience and D&B Optimizer
    Feature
    Klarity by DemandScience
    -
    Ratings
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    Advanced search00 Ratings3.52 Ratings
    Identification of new leads00 Ratings5.12 Ratings
    List quality00 Ratings5.12 Ratings
    List upload/download00 Ratings8.02 Ratings
    Ideal customer targeting00 Ratings4.42 Ratings
    Load time/data access00 Ratings8.02 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Klarity by DemandScience and D&B Optimizer
    Feature
    Klarity by DemandScience
    -
    Ratings
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    Contact information00 Ratings6.92 Ratings
    Company information00 Ratings6.22 Ratings
    Industry information00 Ratings7.12 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Klarity by DemandScience and D&B Optimizer
    Feature
    Klarity by DemandScience
    -
    Ratings
    D&B Optimizer
    6.9
    2 Ratings
    8% below category average
    Lead qualification process00 Ratings6.01 Ratings
    Smart lists and recommendations00 Ratings6.02 Ratings
    Salesforce integration00 Ratings9.02 Ratings
    Company/business profiles00 Ratings4.32 Ratings
    Data hygiene00 Ratings8.82 Ratings
    Automatic data refresh00 Ratings6.22 Ratings
    Filters and segmentation00 Ratings8.21 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Klarity by DemandScience and D&B Optimizer
    Feature
    Klarity by DemandScience
    -
    Ratings
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    Append emails to records00 Ratings7.31 Ratings
    Best Alternatives
    KlarityD&B Optimizer
    Small Businesses
    Dealfront
    Score8.4 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Dealfront
    Score8.4 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    No answers on this topic
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlarityD&B Optimizer
    Likelihood to Recommend
    6.4
    (4 ratings)
    8.0
    (2 ratings)
    Usability
    6.4
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    KlarityD&B Optimizer
    Likelihood to Recommend
    DemandScience
    If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.
    Incentivized
    Read full review
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
    Read full review
    Pros
    DemandScience
    • confirmed connect
    • provides account intent
    • high quality data with confirmed connect
    Incentivized
    Read full review
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    Cons
    DemandScience
    • Quality of data
    • User interface
    • Integration with Salesforce.com
    Incentivized
    Read full review
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    Usability
    DemandScience
    Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.
    Incentivized
    Read full review
    Dun Bradstreet
    No answers on this topic
    Alternatives Considered
    DemandScience
    Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.
    Incentivized
    Read full review
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    Return on Investment
    DemandScience
    • connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc
    Incentivized
    Read full review
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    ScreenShots

    Klarity Screenshots

    Screenshot of Step 1: Build ListsScreenshot of Step 2: Activate TeamScreenshot of Step 3: Monitor Team ActivityScreenshot of Step 4: CRM Export

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.