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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandScience

    Score8.3 out of 10
    N/ADemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A

    Powtoon

    Score8.7 out of 10
    N/APowtoon is an online video creation platform used to turn any document or idea into a video. Its AI tools include Doc to Video, an AI scriptwriter, text-to-speech, and text to video.

    $49

    per month per user

    Pricing
    DemandSciencePowtoon
    Editions & Modules
    No answers on this topic
    Lite
    $49
    per month per user
    Professional
    $99
    per month per user
    Advanced
    $199
    per month per user
    Offerings
    Pricing Offerings
    DemandSciencePowtoon
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discounts available for annual billing and educational institutions.
    More Pricing Information
    Community Pulse
    DemandSciencePowtoon
    Considered Both Products
    DemandScience
    No answer on this topic
    Powtoon
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    66 Answers
    100%
    Would buy again
    12 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    64 Answers
    100%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    67 Answers
    100%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    60 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    63 Answers
    91%
    Implementation went as expected
    10 Answers
    Features
    DemandSciencePowtoon
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of DemandScience and Powtoon
    Feature
    DemandScience
    7.8
    17 Ratings
    6% above category average
    Powtoon
    -
    Ratings
    Audience profiling and targeting8.617 Ratings00 Ratings
    Content performance analytics7.614 Ratings00 Ratings
    Campaign optimization dashboard7.210 Ratings00 Ratings
    Best Alternatives
    DemandSciencePowtoon
    Small Businesses
    Contently
    Score9.9 out of 10
    iMovie
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    iMovie
    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Adobe Premiere Pro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DemandSciencePowtoon
    Likelihood to Recommend
    7.6
    (75 ratings)
    7.0
    (12 ratings)
    Likelihood to Renew
    6.0
    (2 ratings)
    -
    (0 ratings)
    Usability
    6.9
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (69 ratings)
    8.7
    (3 ratings)
    Implementation Rating
    1.5
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    DemandSciencePowtoon
    Likelihood to Recommend
    DemandScience
    Demand Science did deliver the quantity of leads without issue. The data for a few was not accurate (bounced when following up). But they agreed to make good by providing substitute leads to meet the quota. Towards the end of my project, they lost a few folks, and so the end of my campaign got a little rough as they were taking over some assignments midway. But we ultimately completed the SOW. I will say that the leads did not perform well in our email cadence - none converted. However, this was a test of the concept for us. Content syndication had a lower cost per qualified lead than some other tactics, so we tested it. Your results may vary, based on your follow-up and your market.
    Incentivized
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    Powtoon
    Powtoon is a very capable suite of tools that help a developer create training videos that look way better than they should. I've used it to create fun, attention-getting commercials for new topics, I've used it to enhance what would otherwise be boring step-by-step tutorials, and I've used it to create all manner of "Explainer videos" for all kinds of topics - this is where it EXCELS! In my opinion, its biggest limitations are limits on imported video (max of 90 seconds), which mean that you have to do a lot of extra work to break up and import anything of substantive length. And because it presents your personal library of imported images and audio ONLY sequentially, it's VERY LIMITED in the re-usability of those assets - it's way faster to just import a new instance of an image and audio than to try to find it in your library.
    Incentivized
    Read full review
    Pros
    DemandScience
    • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
    • Delivery of leads was ahead of schedule.
    • They set expectations, and then delivered what they said they would.
    • The leads matched our criteria as agreed.
    • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
    Incentivized
    Read full review
    Powtoon
    • Powtoon is very easy to use; no previous experience is needed.
    • It has a lot of features (images, backgrounds, videos, sounds, etc.)
    • It automatically saves your work
    • After you have created your video, you can download it to your computer in different resolutions
    Incentivized
    Read full review
    Cons
    DemandScience
    • We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
    • A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough
    Incentivized
    Read full review
    Powtoon
    • Comparing it to Vyond, it is more time consuming to make videos. The timeline could be easier to understand.
    • They recently started upcharging to use some scenes. This has made updating some of my videos challenging as the scenes that were included as part of my plan are now an upgrade to use.
    • They don't have a voice over option. I have actually taken some of the videos out of the platform over to Vyond to add voiceover.
    • Some items they have introduced, like turning a powerpoint into a video really don't work.
    Incentivized
    Read full review
    Likelihood to Renew
    DemandScience
    Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
    Incentivized
    Read full review
    Powtoon
    No answers on this topic
    Usability
    DemandScience
    The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
    Incentivized
    Read full review
    Powtoon
    No answers on this topic
    Support Rating
    DemandScience
    Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
    Incentivized
    Read full review
    Powtoon
    I have never needed the support feature. As I mentioned, everything was intuitive to me however I have taught myself Adobe, Final Cut and iMovie so most of these programs became intuitive.
    Incentivized
    Read full review
    Implementation Rating
    DemandScience
    They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
    Incentivized
    Read full review
    Powtoon
    No answers on this topic
    Alternatives Considered
    DemandScience
    I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
    Incentivized
    Read full review
    Powtoon
    Powtoon has the advantage over traditional video editing software in terms of the library of characters and elements that can be easily dragged and dropped onto the canvas. Powtoon is easier to use and has a more intuitive user interface than Vyond.
    Incentivized
    Read full review
    Return on Investment
    DemandScience
    • We have been able to grow our lead numbers with high quality leads at a reasonable cost
    • We have been able to generate just the leads we want to support our Business Development team
    • We have been able to get our content in front of our specific TAL
    Incentivized
    Read full review
    Powtoon
    • We don't have to spend money on traveling to a location to do an actual live shoot.
    • I'm spending less time on hand animating videos.
    • We used these to create teaser videos for our professional development offerings. I believe because of the captivating graphics, we had a lot more people driven to our site.
    Incentivized
    Read full review
    ScreenShots