DemandWorks Media vs. INFUSE

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DemandWorks Media
Score 10.0 out of 10
N/A
DemandWorks Media, headquartered in Chicago, offers customer acquisition services for complex sales processes: DemandWorks’ demand generation programs enable users to deliver content to targeted buyers at the right time, on any device. With personalized user experience, dynamic content, predictive targeting, mobile optimization, and custom ‘pay for performance’ pricing, DemandWorks Media boasts a ‘guaranteed response’ with high conversion rates.N/A
INFUSE
Score 8.6 out of 10
N/A
Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.N/A
Pricing
DemandWorks MediaINFUSE
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DemandWorks MediaINFUSE
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsINFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.
More Pricing Information
Community Pulse
DemandWorks MediaINFUSE
Considered Both Products
DemandWorks Media

No answer on this topic

INFUSE
Chose INFUSE
From a price point perspective, INFUSE delivered on our campaigns and programs at a lower cost point, allowing us to run many more campaigns, which improved our metrics and corporate KPIs. Their attention to detail was paramount, even with running multiple campaigns, which were …
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DemandWorks MediaINFUSE
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User Ratings
DemandWorks MediaINFUSE
Likelihood to Recommend
9.0
(1 ratings)
8.7
(92 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(4 ratings)
Usability
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
9.1
(89 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
DemandWorks MediaINFUSE
Likelihood to Recommend
DemandWorks Media
My account rep will always find the best "personas" for our campaign. If I were to give him Engineers & developers as a target, he'd come back with more granular targeting that can be added to the campaign so that we're actually reaching the people that we want on our lists. This makes our client's jobs so much easier because the leads are of quality and they see high conversion rates when they run their own initiatives.
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INFUSE
From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
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Pros
DemandWorks Media
  • Deliver Quality Leads.
  • Reps have great communication and are always willing to help.
  • Always giving recommendations on how to better this campaign if it is one that has a larger audience size.
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INFUSE
  • Tracking/monitoring leads is super easy and in-depth through their Demand Accelerator portal.
  • Customer experience and support is top tier. The team is always trying to understand how they can best support us and our goals.
  • Providing high-quality leads that are aligned with our target personas.
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Cons
DemandWorks Media
  • I think their demand pro feature is cool but it doesn't quite function as well as their ABM feature. Seems like it's just impression dumping
  • Their self-service site is not that user-friendly. There could be room for improvement
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INFUSE
  • I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
  • Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
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Likelihood to Renew
DemandWorks Media
No answers on this topic
INFUSE
We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.
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Usability
DemandWorks Media
No answers on this topic
INFUSE
INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
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Support Rating
DemandWorks Media
No answers on this topic
INFUSE
Luckily, we haven't had to submit too many support tickets. For the few tickets we have had to submit, the support team was able to send us updates right away. They were very well-versed in our issues and worked with our third-party vendors on our integration issues. We had a very pleasant experience working with their support team.
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Alternatives Considered
DemandWorks Media
I haven't used any products like DemandWorks, but I have used Facebook and LinkedIn as a vehicle to drive lead generation and they're not as good as DemandWorks. We'd typically see CPLs in the $100s for these platforms, but DemandWorks never quotes us a CPL higher than $70, and the leads are always guaranteed.
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INFUSE
I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up well against the competition. Additionally, their team has been enjoyable to work with on a day to day basis given their level of support and responsiveness.
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Return on Investment
DemandWorks Media
  • Quality leads that our clients love
  • DemandPro isn't the best ROI if you're looking at on-site engagement
  • ability to run tons of campaigns with them at one time
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INFUSE
  • CPL is very competitive compared to other platforms we use. We are very happy with the cost efficiency.
  • We've seen great quality from titles, and Sales conversations with leads.
  • Quanity of leads has grown considerably - esp in APAC - they seem to have great partners in that region.
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ScreenShots

INFUSE Screenshots

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