DemandWorks Media, headquartered in Chicago, offers customer acquisition services for complex sales processes: DemandWorks’ demand generation programs enable users to deliver content to targeted buyers at the right time, on any device. With personalized user experience, dynamic content, predictive targeting, mobile optimization, and custom ‘pay for performance’ pricing, DemandWorks Media boasts a ‘guaranteed response’ with high conversion rates.
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INFUSE
Score 8.6 out of 10
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Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.
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Pricing
DemandWorks Media
INFUSE
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DemandWorks Media
INFUSE
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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INFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.
From a price point perspective, INFUSE delivered on our campaigns and programs at a lower cost point, allowing us to run many more campaigns, which improved our metrics and corporate KPIs. Their attention to detail was paramount, even with running multiple campaigns, which were …
My account rep will always find the best "personas" for our campaign. If I were to give him Engineers & developers as a target, he'd come back with more granular targeting that can be added to the campaign so that we're actually reaching the people that we want on our lists. This makes our client's jobs so much easier because the leads are of quality and they see high conversion rates when they run their own initiatives.
From our first exchange they have been very responsive. They listen carefully to our needs and importantly they deliver against our requirements. They are agile, flexible and come to the table with new ideas. We at Siemens see them as a strategic partner at this stage and I hope we continue to work productively in to the future.
I think providing a quarterly highlights document would be particularly helpful without asking. We ask every quarter and it creates a bit of a bottleneck for us.
Communication via email can get exhausting. Can we explore having a joint Slack channel for collaboration?
INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
Luckily, we haven't had to submit too many support tickets. For the few tickets we have had to submit, the support team was able to send us updates right away. They were very well-versed in our issues and worked with our third-party vendors on our integration issues. We had a very pleasant experience working with their support team.
I haven't used any products like DemandWorks, but I have used Facebook and LinkedIn as a vehicle to drive lead generation and they're not as good as DemandWorks. We'd typically see CPLs in the $100s for these platforms, but DemandWorks never quotes us a CPL higher than $70, and the leads are always guaranteed.
I've found INFUSEmedia to have more diverse and customizable versions of content syndication than other partners that we have considered and run with. Their pricing is competitive and the value adds they have provided for certain strategies have further helped them to stack up well against the competition. Additionally, their team has been enjoyable to work with on a day to day basis given their level of support and responsiveness.