INFUSE: When you want the best content syndication programs
July 11, 2024

INFUSE: When you want the best content syndication programs

Patricia Pouncey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with INFUSE

Conversica and R-Zero: We utilized INFUSE to create strategic programs, ABM campaigns and TAM Sales outbound to generate revenue. INFUSE uses their content syndication platform to penetrate into accounts where we have an Identified Customer Profile (ICP), specific industries and job roles/titles. We needed to launch multiple campaigns across product groups, and INFUSE was able to target specific prospects to match our corporate goals.

Pros

  • Quickly able to start campaigns and KPI metrics
  • Drives deep into penetrate accounts and identified company profiles
  • Flexible to pivots in strategic marketing needs to met corporate goals

Cons

  • Launch dates need to be specific to predetermined timelines
  • Availability to pivot quickly if needs change
  • We were able to meet our revenue goals using their platform
  • We could count on the agreed upon lead generation targets
  • We exceed our KPIs and metric goals with their programs
From a price point perspective, INFUSE delivered on our campaigns and programs at a lower cost point, allowing us to run many more campaigns, which improved our metrics and corporate KPIs. Their attention to detail was paramount, even with running multiple campaigns, which were extremely detailed and complex.

Do you think INFUSE delivers good value for the price?

Yes

Are you happy with INFUSE's feature set?

Yes

Did INFUSE live up to sales and marketing promises?

Yes

Did implementation of INFUSE go as expected?

Yes

Would you buy INFUSE again?

Yes

- strategic programs,
- ABM campaigns and
- TAM Sales outbound
- generating revenue.
- uses their content syndication platform to penetrate into accounts
- Targeted Identified Customer Profile (ICP),
- Deep in specific industries and job roles/titles



Using INFUSE

INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.

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