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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Denodo

    Score8 out of 10
    N/ADenodo is the eponymous data integration platform from the global company headquartered in Silicon Valley.N/A

    Ensighten Manage

    Score9 out of 10
    N/AEnsighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.N/A
    Pricing
    DenodoEnsighten Manage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DenodoEnsighten Manage
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    DenodoEnsighten Manage
    Security
    Comparison of Security features of Denodo and Ensighten Manage
    Feature
    Denodo
    -
    Ratings
    Ensighten Manage
    7.6
    22 Ratings
    10% below category average
    Role-based user permissions00 Ratings7.622 Ratings
    Tag Management
    Comparison of Tag Management features of Denodo and Ensighten Manage
    Feature
    Denodo
    -
    Ratings
    Ensighten Manage
    7.7
    23 Ratings
    5% below category average
    Tag library00 Ratings9.421 Ratings
    Tag variable mapping00 Ratings7.220 Ratings
    Ease of writing custom tags00 Ratings7.423 Ratings
    Rules-driven tag execution00 Ratings7.321 Ratings
    Tag performance monitoring00 Ratings7.718 Ratings
    Page load times00 Ratings8.420 Ratings
    Mobile app tagging00 Ratings5.48 Ratings
    Library of JavaScript extensions00 Ratings8.612 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Denodo and Ensighten Manage
    Feature
    Denodo
    -
    Ratings
    Ensighten Manage
    7.5
    20 Ratings
    8% below category average
    Event tracking00 Ratings7.216 Ratings
    Mobile event tracking00 Ratings6.910 Ratings
    Data distribution management00 Ratings7.815 Ratings
    Universal data layer00 Ratings8.020 Ratings
    Automated error checking00 Ratings7.717 Ratings
    Best Alternatives
    DenodoEnsighten Manage
    Small Businesses
    No answers on this topic
    Google Tag Manager
    Score9.5 out of 10
    Medium-sized Companies
    No answers on this topic
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DenodoEnsighten Manage
    Likelihood to Recommend
    8.8
    (6 ratings)
    8.1
    (27 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.5
    (4 ratings)
    Usability
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.5
    (5 ratings)
    User Testimonials
    DenodoEnsighten Manage
    Likelihood to Recommend
    Denodo
    Denodo allows us to create and combine new views to create a
    virtual repository and APIs without a single line of code. It is excellent
    because it can present connectors with a view format for downstream consumers
    by flattening a JSON file. Reading or connecting to various sources and
    displaying a tabular view is an excellent feature. The product's technical data
    catalog is well-organized.
    Incentivized
    Read full review
    Ensighten
    Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup
    Incentivized
    Read full review
    Pros
    Denodo
    • Database Agnostic: You can easily connect to different environments and mash up data sets.
    • The "magic" of data virtualization: No data is created, so data is reported in near-real-time to end users.
    • It's easy to use UI for developers. You just connect to a data source, create tables, and join them to other datasets.
    Incentivized
    Read full review
    Ensighten
    • Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
    • Roles and security can be thoroughly defined.
    • Very good selection of tagging technologies.
    • Site is stable, no availability concerns.
    • GUI in general is straightforward.
    Incentivized
    Read full review
    Cons
    Denodo
    • Caching - but I am sure it will be improved by now. There were times when we expected the cache to be refreshed but it was stale.
    • Schema generation of endpoints from API response was sometimes incomplete as not all API calls returned all the fields. Will be good to have an ability to load the schema itself (XSD/JSON/Soap XML etc).
    • Denodo exposed web services were in preliminary stage when we used; I'm sure it will be improved by now.
    • Export/Import deployment, while it was helpful, there were unexpected issues without any errors during deployment. Issues were only identified during testing. Some views were not created properly and did not work. If it was working in the environment from where it was exported from, it should work in the environment where it is imported.
    Incentivized
    Read full review
    Ensighten
    • While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
    • Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
    • Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes
    Incentivized
    Read full review
    Likelihood to Renew
    Denodo
    No answers on this topic
    Ensighten
    For the volume of tracking pixels that we plan to implement it only makes sense for us to continue. At this point, development is benefiting significantly from not being bogged down with writing tracking pixel code and the marketing team(s) enjoy being able to stay connected to their tool deployments. As the portfolio of tracking methods increases, the usage of Ensighten will increase with it.
    Read full review
    Usability
    Denodo
    Denodo is very easy to use. It has a user-friendly drag and drop interface. I'm not a fan of the java platform it resides on.
    Incentivized
    Read full review
    Ensighten
    The GUI looks professional and is overall very usable. Menu and buttons are laid out well and easy to view. Wizard-like tag configuration is pleasant. Color scheme is pleasant to view, lacking fatiguing colors. Page load progress indicator is reassuring. Filters on past-visited screens are remembered, very handy. Filter options are flexible.
    Incentivized
    Read full review
    Performance
    Denodo
    Denodo is a tool to rapidly mash data sources together and create meaningful datasets. It does have its downfalls though. When you create larger, more complex datasets, you will most likely need to cache your datasets, regardless of how proper your joins are set up. Since DV takes data from multiple environments, you are taxing the corporate network, so you need to be conscious of how much data you are sending through the network and truly understand how and when to join datasets due to this.
    Incentivized
    Read full review
    Ensighten
    No answers on this topic
    Support Rating
    Denodo
    No answers on this topic
    Ensighten
    The Ensighten Manage support team has been helpful and dedicated to assisting us solve problems that come up with tag deployments even when the issues are completely unrelated to the core Manage product itself. They seem to have the right mix of tag-specific subject matter experts and general support resources.
    Incentivized
    Read full review
    Implementation Rating
    Denodo
    No answers on this topic
    Ensighten
    Ensighten is a great tool, and as good as any in the industry with strong workflow capabilities, an admin API and a friendly interface. It does have some limitations and is not entirely "marketer friendly" as they claim. Also, note we've experienced some performance/load time issues with the Ensighten data layer, which we are addressing with them.
    Incentivized
    Read full review
    Alternatives Considered
    Denodo
    Denodo is simple and easy to use. Highly recommended unless you have huge volumes of data
    Incentivized
    Read full review
    Ensighten
    We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in Adobe's tag container. Ensighten's visual tagger is unique in its ability to place MBOXes on the page for A/B testing. Finally, mobile tagging is simply not possible without going through the release process, which Ensighten has freed us from
    Incentivized
    Read full review
    Return on Investment
    Denodo
    • It is a huge advantage that we can connect to many different databases to provide data rapidly and accurately.
    • It has proven to be a valuable environment for deploying data virtualization solutions, and its user community is active in finding and fixing issues.
    Incentivized
    Read full review
    Ensighten
    • Increased complexity when debugging so bug are taking longer to fix when they are related to Ensighten
    • Our sites are loading about 10 seconds faster and have opened our eyes as to how much javascript we are rendering onto our sites which is no longer needed.
    Incentivized
    Read full review
    ScreenShots