Ensighten is a one stop shop for tags
Updated January 24, 2017

Ensighten is a one stop shop for tags

Tom Arundel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ensighten Manage

We use Ensighten Manage to deploy our marketing tags, and will be deploying it across the entire organization in 2016. We switched to Ensighten Manage for better speed to market, accuracy and performance of tag deployments. In addition, Ensighten Manage provides a single platform that can meet the needs of multiple stakeholders with different needs, including analytics and MVT. Previous container tag solutions did not allow for easy deployment of such a diverse array of tags.

Pros

  • With so many tags on our site, page performance and site speed have been an issue for some time. Ensighten's CDN enables rapid firing of tags to ensure tags fire quickly and asynchronously, not impacting user experience and improving conversion.
  • We have been challenged with data quality of our tagging for some time. Moving to Ensighten enables multiple levels of QA and testing in production with built in capabilities for improved data governance. For example, once we migrate analytics to Ensighten, we will have the ability to deploy and fix our analytics tracking and QA the data in dev and staging environments to ensure accuracy in real time.

Cons

  • Ensighten's built in tag auditing tool, Inform, can only audit static pages. ObservePoint allows you to create user simulations to audit tags throughout an entire entire user path including dynamic pages.
  • We just launched tool so we don't have enough data. Overall, however, we've noticed improved speed to market of tag deployments.
Ensighten Manage has improved performance and data QA capabilities, preventing errors, page load time impact and less breakage.
Ensighten Manage is well suited for non-technical marketers to deploy basic static tags. However, complex dynamic tags such as analytics require knowledge of javascript and more technical resources to step in. We understand this is a challenge with any tag management system (TMS). Also, we realize Ensighten Manage is a powerful tool and if not used appropriately, can lead to site performance issues. Therefore good governance and best practices are necessary with any TMS.

Ensighten Manage Feature Ratings

7.6
Tag library
9
Tag variable mapping
8
Ease of writing custom tags
7
Rules-driven tag execution
8
Tag performance monitoring
7
Page load times
7
Mobile app tagging
6
Library of JavaScript extensions
9
Tag Load Rules ()
Not Rated
7.6
Event tracking
8
Mobile event tracking
6
Data distribution management
9
Universal data layer
8
Automated error checking
7
TMS Architecture ()
Not Rated
7.0
Role-based user permissions
7

Ensighten Manage Implementation

Ensighten is a great tool, and as good as any in the industry with strong workflow capabilities, an admin API and a friendly interface. It does have some limitations and is not entirely "marketer friendly" as they claim. Also, note we've experienced some performance/load time issues with the Ensighten data layer, which we are addressing with them.

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