NASCAR.com and Ensighten Manage - A Great Pair.
December 16, 2015

NASCAR.com and Ensighten Manage - A Great Pair.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Ensighten Manage

Ensighten Manage is used by our analytics team to deploy tags across the entirety of NASCAR.com and its related properties. Ensighten Manage is used to provide a level of agility that we did not posses prior to engaging with Ensighten. The product allows us to deploy tags without requiring to go through the entire development cycle, which can cause issues when we need to deploy code rapidly to address tagging concerns.
  • Deploy tags to a number of different environments to allow for a rapid QA process.
  • Facilitates the use of A/B testing through a combination of Adobe's Test and Target tool and the Visual tagger.
  • Allows us to shift tagging considerations for our mobile application from the development team to the analytics team.
  • This one is difficult, as Ensighten Manage offers a great deal of improvements over Adobe's out-of-the-box solution.
  • I'd like to see the visual tagger fleshed out, to allow the tool to grab elements on the page and apply tracking variables to them. Currently, this is not supported.
  • I'd also like to see Manage's debugging tool improved - the e.gif method is still a bit complex for some business owners to understand.
  • The UI for Ensighten Manage - Mobile needs some help - I understand that a new build is in the works, but our Manage support team has had to build specifically for the older environment, knowing that we will need to transition to the new build at a later point in time.
  • Increased ability to tag on-the-fly to address oversights or less than complete tagging upon initial deployment of a page. This allows us to track overall page health if this was not part of the conversation upon product launch.
  • Addresses mobile tagging and provides a platform to perform A/B testing within the mobile app, which is something that we did not have the ability to do prior to engaging with Ensighten's mobile solution.
  • Ability to assist in other elements of NASCAR development (companion sweepstakes sites, initiatives like NASCAR Acceleration Nation, etc). We can provide the single line of code to easily allow for tracking of the page, so their developers can focus on other tasks.
We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in Adobe's tag container. Ensighten's visual tagger is unique in its ability to place MBOXes on the page for A/B testing. Finally, mobile tagging is simply not possible without going through the release process, which Ensighten has freed us from.
Ensighten Manage is very useful when we need to place click tags on a page, or apply standard page level tracking to a page by merely inserting a single line of code. The greatly facilitates the analytics process for our developers.

Ensighten Manage is less useful when a data layer is not specifically created for the tool. We scraped the page for some elements, but we are not getting full value out of the tool as a result.

Ensighten Manage Feature Ratings

Tag library
10
Tag variable mapping
7
Ease of writing custom tags
8
Rules-driven tag execution
10
Tag performance monitoring
6
Improved page load times
6
Mobile app tagging
8
Library of JavaScript extensions
9
Event tracking
Not Rated
Mobile event tracking
8
Data distribution management
7
Universal data layer
5
Automated error checking
10
Role-based user permissions
9