NASCAR.com and Ensighten Manage - A Great Pair.
December 16, 2015
NASCAR.com and Ensighten Manage - A Great Pair.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Ensighten Manage
Ensighten Manage is used by our analytics team to deploy tags across the entirety of NASCAR.com and its related properties. Ensighten Manage is used to provide a level of agility that we did not posses prior to engaging with Ensighten. The product allows us to deploy tags without requiring to go through the entire development cycle, which can cause issues when we need to deploy code rapidly to address tagging concerns.
- Deploy tags to a number of different environments to allow for a rapid QA process.
- Facilitates the use of A/B testing through a combination of Adobe's Test and Target tool and the Visual tagger.
- Allows us to shift tagging considerations for our mobile application from the development team to the analytics team.
- This one is difficult, as Ensighten Manage offers a great deal of improvements over Adobe's out-of-the-box solution.
- I'd like to see the visual tagger fleshed out, to allow the tool to grab elements on the page and apply tracking variables to them. Currently, this is not supported.
- I'd also like to see Manage's debugging tool improved - the e.gif method is still a bit complex for some business owners to understand.
- The UI for Ensighten Manage - Mobile needs some help - I understand that a new build is in the works, but our Manage support team has had to build specifically for the older environment, knowing that we will need to transition to the new build at a later point in time.
- Increased ability to tag on-the-fly to address oversights or less than complete tagging upon initial deployment of a page. This allows us to track overall page health if this was not part of the conversation upon product launch.
- Addresses mobile tagging and provides a platform to perform A/B testing within the mobile app, which is something that we did not have the ability to do prior to engaging with Ensighten's mobile solution.
- Ability to assist in other elements of NASCAR development (companion sweepstakes sites, initiatives like NASCAR Acceleration Nation, etc). We can provide the single line of code to easily allow for tracking of the page, so their developers can focus on other tasks.
We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in Adobe's tag container. Ensighten's visual tagger is unique in its ability to place MBOXes on the page for A/B testing. Finally, mobile tagging is simply not possible without going through the release process, which Ensighten has freed us from.