Lets Optimize Ensighten Manage
December 18, 2015

Lets Optimize Ensighten Manage

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ensighten Manage

We use Ensighten Manage primarily for handling all of our analytics and demand gen tags such as Adobe Site Catalyst, GA, and other demand gen pixels such as Kenshoo, Sizmek and Google Lead Service tags. Other testing tags such as M360 are also hosted within Ensighten. The Ensighten Manage tool is being used currently within Marketing only. It addresses the problem of not having to wait for monthly release cycles to push out codes (either new ones or updates to existing codes) and gives us the capability to implement them in a much more agile manner.
  • Alerting capabilities help us to detect faulty tags being injected onto the site which allows the marketing teams to push back on pixel vendors providing us with code that could interfere with site performance
  • Site speed and load testing features are key to site performance for our website as they directly impact conversions and Manage helps to monitor and provide report-outs early on to troubleshoot any slowdowns
  • Predefined templates for codes are good in order to leverage existing code base and not 'so as to say' reinvent the wheel for code pushouts of standard analytics tags
  • While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
  • Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
  • Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes
  • It has increased employee efficiency where a project plan followed by an entire month's worth of notice is not needed in cases of implementing simple to medium complexity analytics tags
  • Customer service as mentioned earlier definitely needs to improve especially in cases of escalations
  • More agile tag development provided by Manage in deploying A/B tests which otherwise took ~2 months to implement. Now it takes about 2 days!
We were one of the early adopters of Ensighten and selected them since they had a really good UI and an easy way to implement tags back when TMS were relatively new.
Ensighten is well suited for quickly deploying codes wherein more dependencies are involved with other groups to push out analytics codes in general. Ensighten Manage is less suited for, at least currently, auto correcting and optimizing for bad codes being provided by multiple sources. This is definitely an avenue for improvement.

Ensighten Manage Feature Ratings

Tag library
7
Tag variable mapping
7
Ease of writing custom tags
8
Rules-driven tag execution
8
Tag performance monitoring
6
Improved page load times
6
Mobile app tagging
7
Library of JavaScript extensions
5
Event tracking
7
Mobile event tracking
7
Data distribution management
6
Universal data layer
7
Automated error checking
4
Role-based user permissions
8