Overall Satisfaction with Ensighten Manage
We use Ensighten Manage to manage web analytics tagging on our internet-facing websites. Currently, only the Digital Marketing, Internet Development and IS Architecture teams are given access. This application addresses the need to configure and deploy a variety of tagging requirements in an agile fashion that avoids the lengthy web development patch cycle.
- Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
- Roles and security can be thoroughly defined.
- Very good selection of tagging technologies.
- Site is stable, no availability concerns.
- GUI in general is straightforward.
- Improve speed of publishing.
- Add security at the tag type level (i.e. only ADMIN role has access to custom-code tag).
- Keep up to date with Google Analytics features.
- Increased employee efficiency.
- Faster implementation.
- Smaller implementation footprint.
Ensighten Manage has more tagging functionality, facilitating multiple tagging technologies, while Google Tag Manager (GTM) supports only Google Analytics. It has better security configuration, with custom role definitions that can define more detailed access characteristics. Ensighten vendor support and SLA were found to be well-defined, and have proven reliable. Audit and version control on Ensighten is superior. Overall, Ensighten is a more powerful and flexible product than GTM.
Ensighten Manage Feature Ratings
Ensighten Manage Support
Pros | Cons |
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Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Using Ensighten Manage
Pros | Cons |
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Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Security configuration.
- Google Analytics tag setup.
- Spaces configuration.
- Selection of deployments on Deployments screen a bit confusing due to checkbox.
- Publish is slow.
- View Details dialog too small.
Yes, but I don't use it