Ensighten - one of the best enterprise tag management solution
November 04, 2016

Ensighten - one of the best enterprise tag management solution

Abhijeet Karmase | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ensighten Manage

Ensighten is being used to mange around 500 tags across 6 Websites. We have it deployed to Dev, QA and Prod environments. It enables our non technical users to create tags and deploy them in a few minutes instead of waiting on a development cycle which could be anywhere between 2 weeks to 2 months. It enables tag delivery for different campaigns and take down after the campaign is done.

Pros

  • Provides around 578 Apps, which are templates for various advertisement tags. Non technical business users can use a form based UI to enter values which are used by the App to create the tag code.
  • Provides the concept of Spaces which can be used for access restriction, manage tag development and QA process.
  • Provides tag firing timing control. Tags can fire immediately, after DOM has loaded, or after page has loaded.
  • Provides helper frameworks that enable features such as event triggering, DOM changes etc.

Cons

  • Manage 2.0 UI is slow to load.
  • Manage UI view tag feature is not very useful.
  • Tag enabling and disabling cannot be automated. We have requested this feature.
  • We have been able to deploy campaign based tags very easily due to Ensighten.
  • There have been many occasions when an error was made either in a Tag, or in code during production code changes, that we were able to fix through Ensighten very quickly.
  • Pre-Ensighten the tag management and campaign management function was not well defined in the company and spread out in different groups. Due to ensighten we were forced to think through the process and have a central group managing tagging request.
We were asked to evaluate Ensighten against GTM and have determined that GTM does not provide the required features that we currently use with Ensighten. Specifically things like vanity URL redirects, tag sequencing, helper frameworks. GTM also does not provide as extensive vendor support as Ensighten. The concept of spaces is not as robust.
Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup.

Ensighten Manage Feature Ratings

8.1
Tag library
10
Tag variable mapping
7
Ease of writing custom tags
7
Rules-driven tag execution
7
Tag performance monitoring
8
Page load times
9
Library of JavaScript extensions
9
Tag Load Rules ()
Not Rated
7.8
Event tracking
7
Data distribution management
8
Universal data layer
8
Automated error checking
8
TMS Architecture ()
Not Rated
7.0
Role-based user permissions
7

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