Swydo, by DialogTech vs. Woopra

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Swydo, by DialogTech
Score 8.0 out of 10
N/A
Swydo, now from DialogTech (acquired January 2018) is a reporting, monitoring and workflow sofware application for online marketers, designed to allow users to create professional online marketing reports and dashboards, save time and show impact.N/A
Woopra
Score 5.8 out of 10
Enterprise companies (1,001+ employees)
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.
$80
per month
Pricing
Swydo, by DialogTechWoopra
Editions & Modules
No answers on this topic
Pro
$999.00
per month
Offerings
Pricing Offerings
Swydo, by DialogTechWoopra
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
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User Ratings
Swydo, by DialogTechWoopra
Likelihood to Recommend
10.0
(1 ratings)
7.0
(16 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(7 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Swydo, by DialogTechWoopra
Likelihood to Recommend
DialogTech
When talking with people in the industry (colleagues, job interviews, clients) Swydo, by DialogTech, has an outstanding reputation. I've recommended the service many times in one-off audits and to in-house marketers at clients who are still doing manual reporting. The Holy Grail was always getting data pushed to you so that you could analyze it and improve the business. Mondays are no longer reporting days. They're analysis days. We've also set up a number of online dashboards that we host on our site. We could use Swydo, by DialogTech, as well, but we think it's great that our site is the place where people retrieve their data.
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Woopra
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
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Pros
DialogTech
  • Great product that produces results people use.
  • Fantastic pricing creating a good value.
  • Outstanding customer service--fast and friendly.
  • Constant evolution with new features added all the time.
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Woopra
  • Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
  • Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
  • Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
  • Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
  • Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
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Cons
DialogTech
  • The interface has a bit of a learning curve.
  • Because you're directly accessing an API, there is some experimentation needed to get the data that you want.
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Woopra
  • User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
  • Can add more cards to the live dashboard.
  • More context data on the user, the device being used, etc.
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Likelihood to Renew
DialogTech
No answers on this topic
Woopra
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
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Usability
DialogTech
No answers on this topic
Woopra
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
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Support Rating
DialogTech
No answers on this topic
Woopra
Team was always responsive and helpful with special use cases.
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Implementation Rating
DialogTech
No answers on this topic
Woopra
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
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Alternatives Considered
DialogTech
I've never found as good a combination of value and featured data as Swydo, by DialogTech. I think that Semrush is a great tool, especially for research. And I use some of their social media templates, but the report writer is nowhere near as robust as Swydo, by DialogTech. Supermetrics also has an okay product, but is nowhere near Swydo, by DialogTech's class. Even when I'm only reporting on one platform, I find that Swydo, by DialogTech, is often a better choice than the native report.
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Woopra
Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
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Return on Investment
DialogTech
  • Improved accuracy
  • Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
  • Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.
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Woopra
  • Really helped us begin to segment our users based on their engagement and retention.
  • Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
  • I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
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ScreenShots

Woopra Screenshots

Screenshot of Screenshot of Screenshot of People Profiles - Understand Individual Users from Every AngleScreenshot of Journey Analytics Reports - Uncover critical obstacles and opportunities at every point in the customer experience - from campaign conversions to product engagement.Screenshot of Trends Analytics Reports - Analyze the growth of any metric over time and uncover the hidden forces that drive performance.Screenshot of Retention Analytics Reports - Measure the engagement of features and actions over time to proactively reduce churn and identify the behaviors that drive success.