Digilant vs. MediaMath

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Digilant
Score 8.0 out of 10
N/A
Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A
MediaMath
Score 7.4 out of 10
N/A
MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.N/A
Pricing
DigilantMediaMath
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DigilantMediaMath
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
DigilantMediaMath
Data Collection
Comparison of Data Collection features of Product A and Product B
Digilant
7.5
2 Ratings
7% below category average
MediaMath
-
Ratings
Collection of first-party data7.02 Ratings00 Ratings
Collection of third-party data8.02 Ratings00 Ratings
Access to Third-party Data Providers7.52 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Digilant
7.7
2 Ratings
9% below category average
MediaMath
-
Ratings
Audience taxonomy8.02 Ratings00 Ratings
Tag Management7.02 Ratings00 Ratings
Data Analysis Dashboard8.02 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Digilant
7.5
2 Ratings
6% below category average
MediaMath
-
Ratings
Data Transfer8.02 Ratings00 Ratings
DSP integration7.02 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Digilant
7.3
2 Ratings
8% below category average
MediaMath
-
Ratings
Campaign Analytics7.02 Ratings00 Ratings
Audience Analytics7.52 Ratings00 Ratings
Best Alternatives
DigilantMediaMath
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.1 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DigilantMediaMath
Likelihood to Recommend
8.0
(2 ratings)
7.4
(9 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(3 ratings)
User Testimonials
DigilantMediaMath
Likelihood to Recommend
Digilant
It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
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MediaMath
Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Read full review
Pros
Digilant
  • You can take advantage of the algorithms of the platforms
  • allows simultaneous access to global inventories with thousands and thousands of advertising options
Read full review
MediaMath
  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
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Cons
Digilant
  • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
  • It can make the price disadvantageous for the advertiser.
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MediaMath
  • Although easier than other DSPs, MediaMath's tagging process could be more streamlined
  • The reporting section could be more sophisticated/thorough - there are little to no visualizations currently
  • Platform itself looks a little outdated
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Likelihood to Renew
Digilant
No answers on this topic
MediaMath
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
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Alternatives Considered
Digilant
It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
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MediaMath
MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify prospects across various online platforms and device types.
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Return on Investment
Digilant
  • Helps prevent the user from encountering ads that are not relevant
  • dig into the data to enrich the segmentations of your campaigns
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MediaMath
  • Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
  • We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.
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