Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).
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MediaMath
Score 7.4 out of 10
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MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.
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Pricing
Digilant
MediaMath
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Digilant
MediaMath
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Digilant
MediaMath
Features
Digilant
MediaMath
Data Collection
Comparison of Data Collection features of Product A and Product B
Digilant
7.5
2 Ratings
8% below category average
MediaMath
-
Ratings
Collection of first-party data
7.02 Ratings
00 Ratings
Collection of third-party data
8.02 Ratings
00 Ratings
Access to Third-party Data Providers
7.52 Ratings
00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Digilant
7.7
2 Ratings
7% below category average
MediaMath
-
Ratings
Audience taxonomy
8.02 Ratings
00 Ratings
Tag Management
7.02 Ratings
00 Ratings
Data Analysis Dashboard
8.02 Ratings
00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Digilant
7.5
2 Ratings
6% below category average
MediaMath
-
Ratings
Data Transfer
8.02 Ratings
00 Ratings
DSP integration
7.02 Ratings
00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
MediaMath is a cloud-based digital advertising platform designed to help marketing teams handle advertising data, audience segmentation, and programmatic marketing on a unified platform. It allows businesses to create, launch, and manage marketing campaigns and identify prospects across various online platforms and device types.