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Digital Shadows vs. Google Universal Analytics (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Digital Shadows

    Score7.8 out of 10
    N/ASan Francisco-based Digital Shadows presents a vulnerability management solution.N/A

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Pricing
    Digital ShadowsGoogle Universal Analytics (discontinued)
    Editions & Modules
    No answers on this topic
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    Digital ShadowsGoogle Universal Analytics (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Digital ShadowsGoogle Universal Analytics (discontinued)
    Considered Both Products
    Digital Shadows
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    34 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    No answers on this topic
    91%
    Happy with the feature set
    32 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    27 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    24 Answers
    Features
    Digital ShadowsGoogle Universal Analytics (discontinued)
    Web Analytics
    Comparison of Web Analytics features of Digital Shadows and Google Universal Analytics (discontinued)
    Feature
    Digital Shadows
    -
    Ratings
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Lead Conversion Tracking00 Ratings7.01 Ratings
    Device and Browser Reporting00 Ratings1.01 Ratings
    Pageview Tracking00 Ratings7.01 Ratings
    Event Tracking00 Ratings8.01 Ratings
    Reporting in real-time00 Ratings10.01 Ratings
    Referral Source Tracking00 Ratings10.01 Ratings
    Customizable Dashboards00 Ratings5.01 Ratings
    Best Alternatives
    Digital ShadowsGoogle Universal Analytics (discontinued)
    Small Businesses
    No answers on this topic
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Tenable Nessus
    Score8.8 out of 10
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    Tenable Vulnerability Management
    Score8.9 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Digital ShadowsGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    10.0
    (1 ratings)
    8.0
    (55 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (11 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (5 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    10.0
    (23 ratings)
    In-Person Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    10.0
    (3 ratings)
    User Testimonials
    Digital ShadowsGoogle Universal Analytics (discontinued)
    Likelihood to Recommend
    Digital Shadows
    DS is fantastic for big and large-medium companies, it has many very featured functions and works very well. It's a little bit expensive for small and little-medium companies.
    Incentivized
    Read full review
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Pros
    Digital Shadows
    • We found company emails used for personal uses.
    • We found internal documents in deep web.
    • We found news and information about the company managers on social media not delivered by the company.
    Incentivized
    Read full review
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Cons
    Digital Shadows
    • I'd like to have still more features for searching on social media.
    • I'd like to have a better interface for configuration.
    • It's expensive for middle and small companies, I'd like to have a reduced-features version for them.
    Incentivized
    Read full review
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Likelihood to Renew
    Digital Shadows
    Solved the problems of my customers and permitted to clearly demonstrate these problems to management.
    Incentivized
    Read full review
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Usability
    Digital Shadows
    It's very easy to use, also non-technical users can understand the information to use for search and results, initial configuration is less easy to configure but just a little.
    Incentivized
    Read full review
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Support Rating
    Digital Shadows
    They are very available and competent, in addition, they used people with a good knowledge of the Italian language that helped very much, especially with the first customer.
    Incentivized
    Read full review
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Online Training
    Digital Shadows
    No answers on this topic
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Implementation Rating
    Digital Shadows
    As I said: ease of use, scanningg of deep web and social media, results easy to understand and use.
    Incentivized
    Read full review
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Alternatives Considered
    Digital Shadows
    The other product didn't have searches on Social Media.
    Incentivized
    Read full review
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Return on Investment
    Digital Shadows
    • DS gave more visibility on the company cyber exposure.
    • Results of DS searches helped to solve security holes in people's behaviour.
    • Company management reached more awareness about company cyber exposure.
    Incentivized
    Read full review
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    ScreenShots