Dotdigital vs. TargetBay

DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.

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If you want to use email to market to your customer base and you don't want to handle the weekly chore of creating and sending the emails, then TargetBay and in particular, Danielle is the way to go. If you are not interested in email marketing or you can take care of that in-house, then there may be better choices to handle your reviews. It is rare today to find a company as responsive and easy to work with as TargetBay.

• Email Campaigns are simple and easy to crease
• We use the SMS to alert our customers to any technical issues
• Good support from account managers

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• TargetBay has amazing chat support.
• TargetBay has a great onboarding process.
• TargetBay is very affordable compared to other programs that offer similar solutions.

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• API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
• The API set is very limited in general.
• The API set is very limited in general

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• There is always room for improvement, however, I find Target Bay to be cost effective.

DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.

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TargetBay, while it is a great tool and more than pays for itself, is not the most user-friendly and/or easy to use. Even our very tech-savvy employees have struggled through figuring out some of the work flows. While TargetBay's technical support team on chat is amazing, they are not always available and documentation on "how-to" user and or do XYZ on their platform needs improvement.

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If I could rate their chat support separately than their phone support, I would rate their chat support at an 8 or 9. Their chat support team, when online, can usually answer most any questions quickly and clearly. If they can't find the answer right away, they always follow up with an email providing you the help/assistance you need. However, their phone support is another story. I would rate the phone support a 4. Most of the times, while not all of the time, that we've had to talk with someone on the phone, we typically are left with more questions and/or not the answer we were looking for. I think this may be partially due to the language barrier, but either way it has pushed us to want to only use that chat option for support which, unfortunately, is more time-consuming.

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Independently Invited by TrustRadius

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DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.

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Independently Invited by TrustRadius

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We have used other customer review services in the past. I did not have the level of involvement with them like I do with Danielle and TargetBay. Email marketing is a major plus. And the PPC ads have been cost-effective. I am pleased with TargetBay and the results we have been getting since working with them.

• Maintenance costs due to integration limits.
• API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
• In general, a raise of costs in the IT compartment, while it can benefit marketing.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• We have seen a positive ROI with TargetBay. Once we get through Covid-19, it will be even better.
• I know we are communicating with our customers on a regular basis, keeping Sign Art Etc in their minds as in-person events start happening again.
• Emails we send are professional and creative. Much better than I would do.
• PPC with TargetBay is better than what we see with Google Ads.