TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dovetail

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.

    $0

    for a single individual, channel, and research project

    InVision

    Score7.9 out of 10
    N/AInVision is a collaborative design and prototyping platform with features such as freehand drafting mode and interactive mockups, collaboration, idea management, user testing, and integration with Slack and other collaboration tools. According to the vendor, 1 million designers are using the free version.

    $0

    Pricing
    DovetailInVision
    Editions & Modules
    Free
    $0
    for a single individual, channel, and research project
    Professional
    $15
    per month
    Enterprise
    Contact Sales
    per year
    Free
    $0
    Pro
    $7.75
    per user/per month
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    DovetailInVision
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsDiscount available for annual billing on the Professional plan.—
    More Pricing Information
    Community Pulse
    DovetailInVision
    Considered Both Products
    Dovetail
    No answer on this topic
    InVisionApp Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    45 Answers
    79%
    Would buy again
    15 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    33 Answers
    85%
    Delivers good value for the price
    11 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    45 Answers
    84%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    22 Answers
    60%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    91%
    Implementation went as expected
    32 Answers
    100%
    Implementation went as expected
    11 Answers
    Best Alternatives
    DovetailInVision
    Small Businesses
    No answers on this topic
    Figma
    Score8.9 out of 10
    Medium-sized Companies
    Optimal
    Score8.5 out of 10
    Figma
    Score8.9 out of 10
    Enterprises
    Optimal
    Score8.5 out of 10
    Figma
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DovetailInVision
    Likelihood to Recommend
    8.4
    (50 ratings)
    7.0
    (49 ratings)
    Likelihood to Renew
    8.1
    (4 ratings)
    8.0
    (1 ratings)
    Usability
    6.7
    (49 ratings)
    6.0
    (2 ratings)
    Availability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.1
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.9
    (2 ratings)
    8.8
    (4 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    Configurability
    5.6
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.6
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    6.9
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    5.9
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    5.2
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    DovetailInVision
    Likelihood to Recommend
    Dovetail
    Well suited for: A product team with one FT person dedicated to research and operations to ensure the DT stays up to date, since its automated connectors are not that robust for lower plans. Eg., Salesforce doesn't work great without an enterprise plan, and you have to use outside automated workflows to feed in data from other sources of user feedback (e.g., Google Docs, Sheets). An enterprise team with more engineering time to dedicate to customizing their user research workflows.
    Incentivized
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    InVisionApp Inc.
    InVision is well suited for design reviews and immersing yourself in the experience of an app-to-be. As a Product Manager, it's difficult to take abstract concepts, user pain points, and business needs, and produce a vision for an app without a visual aid to communicate a vision. InVIsion offers PMs, designers, and developers the opportunity to sketch a vision, communicate about it with inline commenting, and shareable with other stakeholders.
    Incentivized
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    Pros
    Dovetail
    • I really like the User Interface, how easy it is to have all your research data in one project and how visual it is to understand where are things. It does have a good User Experience.
    • I like how nice and easy it is to create categories or use the ones auto generated as a starting point. It is very easy to create a color coded set of categories that help make sense of the data.
    • I like how easy it is to see the video snippet of a specific highlight.
    Incentivized
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    InVisionApp Inc.
    • Very easy to export Sketch files (where prototypes are actually created) into Invision and preserve the interactivity.
    • Additional interactivity can be added in InVision. Like scrolling with locked footer.
    • Clients, designer and developers can collaborate - leave notes and respond to notes made by others.
    Incentivized
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    Cons
    Dovetail
    • As mentioned up top, the contextual errors that occur in AI analysis.
    • Your IA and discovery routes were better before; this overhaul was unnecessarily complex and frustrating to navigate.
    • I find assigning names clunky. Batch uploading data, or even agentic API plugins for drive or user testing, would make this more seamless.
    Incentivized
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    InVisionApp Inc.
    • would be nice to have commands for quick access to shapes from the keyboard
    • Quicker integrations with Notion and lucid chart to have a slick experience
    • The auto organize option should have multiple frame selection, sometimes is not the arranged expected for the wireframe
    Incentivized
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    Likelihood to Renew
    Dovetail
    Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
    Incentivized
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    InVisionApp Inc.
    it does what we bought it for, so would buy again :)
    Incentivized
    Read full review
    Usability
    Dovetail
    it is relatively intuitive but it does take some practice to get used to the platform and understand the capabilities and limitations. There are also times that we have run into issues where the people we are sharing reports with either cannot view them or access is not provided. Additionally, the ability to export any of the video clips or snippets has created some frustration since we want to include the great findings that Dovetail helps put together, but need to bounce between screens or share after-the-fact rather than embedding it directly into a readout deck.
    Incentivized
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    InVisionApp Inc.
    Easy for prototyping, sharing for comments and review changes with version. lags a bit when the design is heavy and large design models learning curve is shorter so saves time with new stakeholders responsiveness could be better and auto modeling can be introduced Not much advance features that can be used
    Incentivized
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    Reliability and Availability
    Dovetail
    I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
    Incentivized
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    InVisionApp Inc.
    No answers on this topic
    Performance
    Dovetail
    Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
    Incentivized
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    InVisionApp Inc.
    No answers on this topic
    Support Rating
    Dovetail
    Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
    Incentivized
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    InVisionApp Inc.
    I didn't need to contact InVision support, as I've never needed it. They have an intuitive UI, and most of the questions are answered in their help portal or in tutorials online. Since many people use it, there a great resources available on for example YouTube. No problems so far with InVision.
    Incentivized
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    Online Training
    Dovetail
    The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
    Incentivized
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    InVisionApp Inc.
    No answers on this topic
    Alternatives Considered
    Dovetail
    We looked at a few other options, Marvin and Reforge Insight. They were both pretty cool platforms that operate largely or entirely on AI, but neither quite fit our needs. Reforge Insight was cool, but it did not have all the features we needed from Dovetail, and switching to Marvin felt like a massive undertaking. We have so much data in Dovetail that the "cost" of leaving feels monumental. Besides, Dovetail fits our needs right now.
    Incentivized
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    InVisionApp Inc.
    We only tested out using Adobe XD for similar uses and found it to be more challenging to fit within our processes. It didn't have as robust a set of capabilities as InVision and wasn't as easy to use enterprise wide. I recall also having issues with working with Sketch.
    Incentivized
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    Contract Terms and Pricing Model
    Dovetail
    It’s very expensive, and we use a lot of features in beta. I think we could also be rewarded for our usage and frequent feedback on the tool.
    Incentivized
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    InVisionApp Inc.
    No answers on this topic
    Scalability
    Dovetail
    Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
    Incentivized
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    InVisionApp Inc.
    No answers on this topic
    Return on Investment
    Dovetail
    • Having a centralized research space is a game changer. Makes it so much easier to hand over research if working with new people and have system in place (using the templates). Saves so much time. We don't have hard numbers on the hours saved but we are much more efficient using Dovetail than without.
    • The tagging system in general is amazing and allows for consistency in topic marking. This was non-existent for our team before Dovetail and now we can do much more granule reports with exact # of times something was said with accuracy.
    Incentivized
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    InVisionApp Inc.
    • InVision helps our team better and more professionally portray the value and the work we do as designers, leading to more company buy-in in supporting and funding our work. In the past, we would create PowerPoints with screenshots to portray a user workflow that we would share out to stakeholders. Once we began to use this app, where stakeholders could click through and comment as though they were “real” users, stakeholders began to better understand our work, designs, and workflows. This has led to more productive conversations that, in turn, lead to more effective end products that have more consistently served our business goals in tangible ways.
    • InVision helps us save production time, effort, and cost, as we are able to solve design issues early in the process by having clickable prototypes to show to internal stakeholders and external users. It’s, understandably, difficult for people to provide effective feedback on screenshots. Using the clickable prototypes we created in InVision, we are able to get more effective feedback to solve user workflow issues before we spend time and money developing problematic designs (and later having to redesign them).
    • It’s easier to market designs to potential buyers with clickable prototypes than with screenshots. With these prototypes, we’ve been able to sell more digital products before product release dates, which has helped to secure many contracts and new business relationships that continue to this day.
    Incentivized
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    ScreenShots

    Dovetail Screenshots

    Screenshot of an automate workflow with AI: Agents track every customer signal and act on what’s important before they turn into problems.Screenshot of an example of an automated transcript with structured note-taking that anchors insights in the voice of the customer. This uses AI-powered Chat and Search to offer instant answers grounded in data—whether it is in Dovetail, Slack, or Teams.Screenshot of the AI Dashboards that help spot risks before they escalate, act on new opportunities.Screenshot of the dashboard to connect Dovetail to an existing tech stack, including Slack, Linear, and various meeting recording tools.Screenshot of where to automatically clustering customer issues into prioritized themes and trends. Useful for surfacing actionable product opportunities from high-volume ticket data.Screenshot of real-time dashboards that aggregate sentiment, NPS, and app reviews into a unified view of the customer experience.

    InVision Screenshots

    Screenshot of Take designs from ideas to development in one unified platformScreenshot of Collaborate in real time on an endless digital whiteboard. Start fast with a blank canvas or pre-built templates.Screenshot of Create rich, interactive prototypes. Import from Sketch, then gather feedback from any device.Screenshot of Involve your developers early and often. Collect input and provide detailed specs to keep builds on track.