TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dovetail

    Score8.8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.

    $0

    for a single individual, channel, and research project

    Usabilla (discontinued)

    Score5.6 out of 10
    N/AUsabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.

    $49

    per month

    Pricing
    DovetailUsabilla (discontinued)
    Editions & Modules
    Free
    $0
    for a single individual, channel, and research project
    Professional
    $15
    per month
    Enterprise
    Contact Sales
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    DovetailUsabilla (discontinued)
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsDiscount available for annual billing on the Professional plan.—
    More Pricing Information
    Community Pulse
    DovetailUsabilla (discontinued)
    Considered Both Products
    Dovetail
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    55 Answers
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    38 Answers
    No answers on this topic
    Happy with the feature set
    92%
    Happy with the feature set
    55 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    26 Answers
    No answers on this topic
    Implementation went as expected
    93%
    Implementation went as expected
    37 Answers
    No answers on this topic
    Features
    DovetailUsabilla (discontinued)
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Dovetail and Usabilla (discontinued)
    Feature
    Dovetail
    -
    Ratings
    Usabilla (discontinued)
    8.0
    4 Ratings
    1% below category average
    Survey templates00 Ratings10.03 Ratings
    Themes00 Ratings6.04 Ratings
    Custom logo/branding00 Ratings7.94 Ratings
    Survey Content
    Comparison of Survey Content features of Dovetail and Usabilla (discontinued)
    Feature
    Dovetail
    -
    Ratings
    Usabilla (discontinued)
    8.6
    4 Ratings
    1% above category average
    Changes to live survey00 Ratings7.94 Ratings
    Question design help00 Ratings10.03 Ratings
    Multiple question types00 Ratings7.94 Ratings
    Survey Logic
    Comparison of Survey Logic features of Dovetail and Usabilla (discontinued)
    Feature
    Dovetail
    -
    Ratings
    Usabilla (discontinued)
    6.9
    4 Ratings
    19% below category average
    Survey logic flexibility00 Ratings6.94 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Dovetail and Usabilla (discontinued)
    Feature
    Dovetail
    -
    Ratings
    Usabilla (discontinued)
    5.8
    4 Ratings
    33% below category average
    Response tracking00 Ratings7.03 Ratings
    Data export00 Ratings5.54 Ratings
    Standard reports00 Ratings5.54 Ratings
    Custom reports00 Ratings5.52 Ratings
    Analytics00 Ratings5.54 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Dovetail and Usabilla (discontinued)
    Feature
    Dovetail
    -
    Ratings
    Usabilla (discontinued)
    7.4
    4 Ratings
    16% below category average
    Access controls00 Ratings7.44 Ratings
    Compliance00 Ratings7.44 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Dovetail and Usabilla (discontinued)
    Feature
    Dovetail
    -
    Ratings
    Usabilla (discontinued)
    8.4
    2 Ratings
    4% above category average
    Vendor-offered crowdsourcing00 Ratings10.01 Ratings
    Respondent restrictions00 Ratings6.92 Ratings
    Best Alternatives
    DovetailUsabilla (discontinued)
    Small Businesses
    No answers on this topic
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Optimal
    Score8.4 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Optimal
    Score8.4 out of 10
    QuestionPro
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DovetailUsabilla (discontinued)
    Likelihood to Recommend
    8.7
    (60 ratings)
    2.1
    (5 ratings)
    Likelihood to Renew
    6.8
    (6 ratings)
    -
    (0 ratings)
    Usability
    6.9
    (59 ratings)
    2.1
    (3 ratings)
    Availability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.1
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.9
    (2 ratings)
    1.9
    (4 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    Configurability
    5.5
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.5
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    6.9
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    5.9
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    5.2
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    DovetailUsabilla (discontinued)
    Likelihood to Recommend
    Dovetail
    Very good for a research repository where researchers need to go back and reference or search for studies. Especially helpful for a large team with many sub-teams and many stakeholders. Maybe less helpful for a smaller team, but really, I think anyone seeking a research repository and easy video transcription and transcription tagging would find it helpful
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
    Read full review
    Pros
    Dovetail
    • Chat to docs is a powerful feature for validating stakeholder ideas and providing real user insights, next to a summary and doc I can send along in as little as 5 min.
    • The flexibility of the database works for multiple types of org cultures (e.g,. one that is more eng. centric likes things organized by feature, whereas more user centric orgs can easily tag and adjust for user themes and needs)
    • Dynamic highlighting and auto suggest has improves and saves a lot of time manually tagging user quotes and interviews.
    Incentivized
    Read full review
    Discontinued Products
    • Continuous feedback such as CSAT or NPS score.
    • Monitors feedback trends on recurring surveys through analytics dashboard.
    • In context, in the moment data rather than during a follow up survey.
    Incentivized
    Read full review
    Cons
    Dovetail
    • Dovetail tends to suggest themes based on what 1 user has said. As a UX Researcher, I cannot use this data because there isn't enough evidence to justify it. I need to see larger patterns across more users.
    • I find the channels incredibly hard to identify themes - the UI is super confusing, and I've never managed to get my head around it, so I just ignore it.
    • I wish the 'published' button would come back in Docs. Right now, Docs show up in search results while we are still drafting them and don't want them visible to the organization yet.
    • On the Contacts page, I need to be able to search by any of the fields (and not just the name).
    Incentivized
    Read full review
    Discontinued Products
    • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
    • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
    • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
    Incentivized
    Read full review
    Likelihood to Renew
    Dovetail
    We are currently evaluating this tool and it would depend on the "usage credit" model that Dovetail is moving toward. Depending on our current usage and the cost change that might occur with that, I would assume there is a likelihood that we may not renew. I would like for us to renew, however it is up to our product financial decision makers
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Dovetail
    It takes a lot of getting used to in order to effectively navigate the folder structure, project tabs, project views, etc. It's why I haven't been able to just hand over access to a project manager or leader and trust that they will be able to find value quickly. Because of this, usage and value has been restricted mostly to the UX team.
    Incentivized
    Read full review
    Discontinued Products
    The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
    Incentivized
    Read full review
    Reliability and Availability
    Dovetail
    I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Dovetail
    Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Dovetail
    Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
    Read full review
    Online Training
    Dovetail
    The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Dovetail
    We currently have access to both of the listed programs through our company, but they were lacking in the ability to either accurately transcribe the interviews (which would lead to extra effort and time going in to correct the transcription errors) or would not analyze interviews at all and could only handle text which, again, would rely on accurate transcriptions to get insights and analysis. Having it all-in-one was the much better option.
    Incentivized
    Read full review
    Discontinued Products
    I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Dovetail
    It’s very expensive, and we use a lot of features in beta. I think we could also be rewarded for our usage and frequent feedback on the tool.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Scalability
    Dovetail
    Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Dovetail
    • Time saving. As I mentioned before, I save a lot of time by using Dovetail. What could take me 5 hours takes me now 2. (Aprox)
    • AI helping with the insights. Using the chat to ask to to extract certain highlights is very helpful when generating my report. Saving me time.
    Incentivized
    Read full review
    Discontinued Products
    • Positive - gave us more insight into our user's journey post purchase.
    • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
    • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
    Incentivized
    Read full review
    ScreenShots

    Dovetail Screenshots

    Screenshot of an automate workflow with AI: Agents track every customer signal and act on what’s important before they turn into problems.Screenshot of an example of an automated transcript with structured note-taking that anchors insights in the voice of the customer. This uses AI-powered Chat and Search to offer instant answers grounded in data—whether it is in Dovetail, Slack, or Teams.Screenshot of the AI Dashboards that help spot risks before they escalate, act on new opportunities.Screenshot of the dashboard to connect Dovetail to an existing tech stack, including Slack, Linear, and various meeting recording tools.Screenshot of where to automatically clustering customer issues into prioritized themes and trends. Useful for surfacing actionable product opportunities from high-volume ticket data.Screenshot of real-time dashboards that aggregate sentiment, NPS, and app reviews into a unified view of the customer experience.