Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dovetail
Score 8.6 out of 10
Mid-Size Companies (51-1,000 employees)
Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
per month
Marsview
Score 10.0 out of 10
N/A
Marsview APIs can be used by developers and CX teams who are integrating conversation intelligence in voice, video and chat-driven applications. The flagship Marsview Speech Analytics is a cloud-hosted or containerized API service that helps transcribe a conversation and discover insights. It includes models for automatic speech recognition (ASR), Tone Analyzer, Natural Language Classifiers to uncover topics, keywords, entities and sentiments.N/A
Pricing
DovetailMarsview
Editions & Modules
Free
$0
Professional
$15
per month
Enterprise
Contact Sales
per year
No answers on this topic
Offerings
Pricing Offerings
DovetailMarsview
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsDiscount available for annual billing on the Professional plan.
More Pricing Information
Best Alternatives
DovetailMarsview
Small Businesses
Smartlook
Smartlook
Score 8.8 out of 10
Clari Copilot
Clari Copilot
Score 9.0 out of 10
Medium-sized Companies
Optimal
Optimal
Score 8.6 out of 10
Clari
Clari
Score 8.6 out of 10
Enterprises
Optimal
Optimal
Score 8.6 out of 10
Clari
Clari
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DovetailMarsview
Likelihood to Recommend
8.4
(50 ratings)
10.0
(1 ratings)
Likelihood to Renew
8.1
(4 ratings)
-
(0 ratings)
Usability
6.7
(49 ratings)
-
(0 ratings)
Availability
9.0
(2 ratings)
-
(0 ratings)
Performance
7.1
(2 ratings)
-
(0 ratings)
Support Rating
6.9
(2 ratings)
-
(0 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
Configurability
5.6
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
5.6
(2 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
6.9
(2 ratings)
-
(0 ratings)
Professional Services
5.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
5.2
(2 ratings)
-
(0 ratings)
User Testimonials
DovetailMarsview
Likelihood to Recommend
Dovetail
Well suited for: A product team with one FT person dedicated to research and operations to ensure the DT stays up to date, since its automated connectors are not that robust for lower plans. Eg., Salesforce doesn't work great without an enterprise plan, and you have to use outside automated workflows to feed in data from other sources of user feedback (e.g., Google Docs, Sheets). An enterprise team with more engineering time to dedicate to customizing their user research workflows.
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Marsview.ai Inc.
I believe communicating effectively is 99 percent of the battle in the field that we are in. I believe that understanding what people are saying and how they are saying it is crucial. I feel Marsview helps us become even better at helping our clients, because it allows us to listen in an enhanced way to properly service our clients.
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Pros
Dovetail
  • I really like the User Interface, how easy it is to have all your research data in one project and how visual it is to understand where are things. It does have a good User Experience.
  • I like how nice and easy it is to create categories or use the ones auto generated as a starting point. It is very easy to create a color coded set of categories that help make sense of the data.
  • I like how easy it is to see the video snippet of a specific highlight.
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Marsview.ai Inc.
  • Tone analyzer
  • Call transcription
  • Content moderation
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Cons
Dovetail
  • As mentioned up top, the contextual errors that occur in AI analysis.
  • Your IA and discovery routes were better before; this overhaul was unnecessarily complex and frustrating to navigate.
  • I find assigning names clunky. Batch uploading data, or even agentic API plugins for drive or user testing, would make this more seamless.
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Marsview.ai Inc.
  • Simpler interface
  • Transcription not quite 100 percent
  • Slow to load (but might just be our systems)
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Likelihood to Renew
Dovetail
Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
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Marsview.ai Inc.
No answers on this topic
Usability
Dovetail
it is relatively intuitive but it does take some practice to get used to the platform and understand the capabilities and limitations. There are also times that we have run into issues where the people we are sharing reports with either cannot view them or access is not provided. Additionally, the ability to export any of the video clips or snippets has created some frustration since we want to include the great findings that Dovetail helps put together, but need to bounce between screens or share after-the-fact rather than embedding it directly into a readout deck.
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Marsview.ai Inc.
No answers on this topic
Reliability and Availability
Dovetail
I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
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Marsview.ai Inc.
No answers on this topic
Performance
Dovetail
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
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Marsview.ai Inc.
No answers on this topic
Support Rating
Dovetail
Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
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Marsview.ai Inc.
No answers on this topic
Online Training
Dovetail
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
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Marsview.ai Inc.
No answers on this topic
Alternatives Considered
Dovetail
We looked at a few other options, Marvin and Reforge Insight. They were both pretty cool platforms that operate largely or entirely on AI, but neither quite fit our needs. Reforge Insight was cool, but it did not have all the features we needed from Dovetail, and switching to Marvin felt like a massive undertaking. We have so much data in Dovetail that the "cost" of leaving feels monumental. Besides, Dovetail fits our needs right now.
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Marsview.ai Inc.
I think it holds its own and then some. I believe Marsview picks their lane and really is effective at doing the things we want the software to do. Call transcription is important to me, and I feel that they are the best by far at what they do, and it is not even close. I picked Marsview for cost purposes, but by no means do I feel the quality is lost. It is great.
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Contract Terms and Pricing Model
Dovetail
It’s very expensive, and we use a lot of features in beta. I think we could also be rewarded for our usage and frequent feedback on the tool.
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Marsview.ai Inc.
No answers on this topic
Scalability
Dovetail
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
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Marsview.ai Inc.
No answers on this topic
Return on Investment
Dovetail
  • Having a centralized research space is a game changer. Makes it so much easier to hand over research if working with new people and have system in place (using the templates). Saves so much time. We don't have hard numbers on the hours saved but we are much more efficient using Dovetail than without.
  • The tagging system in general is amazing and allows for consistency in topic marking. This was non-existent for our team before Dovetail and now we can do much more granule reports with exact # of times something was said with accuracy.
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Marsview.ai Inc.
  • Allows us to tailor interactions with clients better
  • Debrief our team on how we can do better from reviewing our transcripts
  • Made my team receptive to critiques by showing them data that tells us how to be better at what we do.
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ScreenShots

Dovetail Screenshots

Screenshot of Automate workflows with AI: Agents track every customer signal and act on what’s important before they turn into problems.Screenshot of Transform customer data into searchable evidence with automated transcripts and structured note-taking that anchors insights in the voice of the customer. Plus, utilize AI-powered Chat and Search to get instant answers grounded in your data—whether you're in Dovetail, Slack, or Teams.Screenshot of These AI Dashboards help spot risks before they escalate, act on new opportunities, and focus your team on the work that matters most.Screenshot of Centralize fragmented customer feedback by connecting Dovetail to an existing tech stack, including Slack, Linear, and various meeting recording tools.Screenshot of Surface actionable product opportunities from high-volume ticket data by automatically clustering customer issues into prioritized themes and trends.Screenshot of Monitor organizational health with real-time dashboards that aggregate sentiment, NPS, and app reviews into a unified view of the customer experience.