Dovetail vs. Voci by Medallia

It is well suited for centralizing qualitative and quantitative data, categorizing it, and organizing it from multiple entry points (interviews, surveys, usability tests, documents). It is particularly effective for structuring research outputs, tagging insights, and making user evidence easy to retrieve and reuse across teams.

However, Dovetail is less appropriate for product creation and delivery workflows, such as product discovery and prioritization, opportunity management, roadmap tracking, user journey mapping, or persona management. These activities typically require tools better suited to continuous product planning, visualization, and cross-functional collaboration.

Incentivized

• Tagging with a teammate. This is great for general topics and tracking trends for later analyze. We usually cross tag by sentiment + topic from our testing session. Creates a system that can be used by multiple people.
• User repository. For each interview we create a new user or cross reference if existing. This helps us keep track of who we have talked to across sessions and helpful if we want to see the change in responses for various features as we move through the app development process.
• Having all the tag options in the insights. I like having the columns where we can mark it by progress, type, user working on it, status, etc.

Incentivized

• Increased metrics tracking for individual projects/folders.
• Use case sharing across different companies...how are others utilizing Dovetail that maybe we haven't even considered yet...maybe in a newsletter.
• Research Newsletter development feature, direct from/within Dovetail, would be amazing. What my team primarily does now is link reports into an email or email builder tool. It would be amazing if maybe AI could whip that up for me in the Dovetail platform..

Incentivized

Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!

Incentivized

I am generally very happy with Dovetail as a product, but I cannot help to mention a negative experience last fall - this is also the reason I take out 3 points (thus 7 out of 10 in rating). A team member accidentally deleted a whole workspace field and there wa nothing we could do to bring back the lost information that affected more than 150 projects. We had to communicate with support and engineers, that literally live and work in timezones far ahead of us. I would love to have the option to undo some actions without the need to contact and rely on your company’s engineers!

Incentivized

I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.

Incentivized

Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.

Incentivized

Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back

Incentivized

The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.

Incentivized

I have used Condens for qualitative analysis in the past, and I really like that product. I think that Dovetail is more powerful in its ability to analyze with AI and organization. One feature I really liked about Condens was the ability to clip and tag quotes directly from the video, as if it were a movie-editing tool.

Incentivized

It’s very expensive, and we use a lot of features in beta. I think we could also be rewarded for our usage and frequent feedback on the tool.

Incentivized

Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.

Incentivized

• Researchers and designers now spend less time digging through scattered notes or redoing similar studies. Centralizing everything in Dovetail has significantly reduced the time needed to prepare synthesis reports, align stakeholders, or onboard new teammates into past research.
• With Dovetail, user insights are no longer abstract or anecdotal—they're traceable, searchable, and backed by real quotes. Product teams feel more confident making roadmap decisions based on what users actually need, not assumptions.
• Dovetail has encouraged more non-designers to engage with user feedback directly. This democratization of insights helps align everyone around real user problems, which ultimately leads to better product-market fit and faster iteration loops.

Incentivized