Echobox Email vs. Ontraport

Echobox Email is great for news or article-based sites. It's the only platform we've used that allows editors to simply paste one link to include or override a story. The ability to automate fully or enable periodically is a time and money saver for us during holidays or employee vacations. The platform has been easy to learn and a great improvement over our workaround solutions in Mailchimp and Campaign Monitor. Besides the platform UI and optimizations for articles (which is worth switching for alone), the AI/ML built in to the platform has already started showing improvements to our open and click rates. The personalized send time is a game-changer and the personalized story selection is a promising feature– we look forward to seeing how it plays out over time.

Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.

Incentivized

• Increases traffic
• Saves time
• Scheduling
• Nice, Modern Design of Newsletters

• Dashboards for our daily stats.
• The email follows up and broadcasts are simple and easy.
• Sales and marketing can now see the impact they have working together. Nobody can point finger anymore.
• They have the best customer support. I can't tell you how many times they have walked me through the problems that I created.
• Amazing email inboxing.

Incentivized

• Reporting area has bare minimum and could use some UI improvements
• Timezone quirks can come up when editorial team is fully remote
• Google Analytics integration would be nice to have so that popularity of articles could be incorporated in algorithm
• Integrations with common form plugins would be great

• Wish they had more options for their forms. Would really like to use multi-step forms.
• A lot of times their forms load slowly on the website. Would like to see them speed up their services.
• Their broadcasting options are legacy. There are better options out there for sending broadcast messages.

Incentivized

It has helped increase traffic via social media, which was something crucial for us. This came without extra working time. On contrary, it saved us time.

My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.

It has all the features we need and is performing better than what we used previously. The support/development team has been very open to feedback and is actively working on new features and improvements. Any shortcomings (which may not exist for long) are very minor compared to the benefits and features specifically built for news/articles.

The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.

Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.

The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.

I went to their Ontrapalooza event, and it opened my mind as to how the software can be used.

If you know your business, ONTRAPORT is easy

Echobox is super "user friendly", has a great support when you face a problem, no matter how simple or complicated the answer is, you have available statistics about the results of your use, as well as suggestions for further improvement. The Newsletters service is new to us, but we spend zero time to prepare and send! We also have option about titles, logos and banners, which adds services for our clients.

Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.

With the new lower priced options, it's now easier for newer businesses to start with a more basic version and upgrade as they need more features.

• Increased open rates 17%
• Higher click totals overall

• We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
• Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
• Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.