Email on Acid vs. Mapp Digital

Suited: Pre-deployment QA and rendering validation: If your audience uses a diverse mix of email clients and devices (e.g., corporate Outlook users, gmail users on mobile, etc.) Email on Acid ensures consistency across all of them. Less appropriate: If your organization only sends basic text-based emails or uses template with minimal HTML customization, then Email on Acid might not be appropriate.

Incentivized

During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.

Incentivized

• Email Spam Testing
• Email Code Editing
• Email Previews Across Multiple Providers

Incentivized

• BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
• I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
• BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.

• Limites Reporting and Analytics
• It a little slow when it comes to Rendering email clients
• The user interface is not so friendly

Incentivized

• It would be nice to see the API's functionality introduced into the web client.
• The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
• The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.

Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.

I'd rate Email on Acid a 7 out of 10 for overall usability. It is intuitive, reliable, and greatly enhances the QA process for email campaigns, though there's still some room for improvement in speed and report flexibility. For example: the previews sometimes take longer during peek hours, especially for complex or image-heavy emails

Incentivized

There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find

They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system

Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!

They made sure to go through anything and everything that we wanted

I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool

Email On Acid is very similar to Litmus, but perhaps slightly more reliable. I have used both extensively, and prefer Email On Acid.

Incentivized

We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.

Incentivized

• Ability to send over 1000 previews spanning across 90 email clients.
• Saves a lot of time getting emails out the door.

Incentivized

• BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
• It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
• I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.