Insightly Marketing vs. SAP Engagement Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly Marketing
Score 3.9 out of 10
N/A
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
per month
SAP Engagement Cloud
Score 6.5 out of 10
N/A
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.N/A
Pricing
Insightly MarketingSAP Engagement Cloud
Editions & Modules
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
No answers on this topic
Offerings
Pricing Offerings
Insightly MarketingSAP Engagement Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Insightly MarketingSAP Engagement Cloud
Features
Insightly MarketingSAP Engagement Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Insightly Marketing
7.8
2 Ratings
2% above category average
SAP Engagement Cloud
6.5
8 Ratings
16% below category average
WYSIWYG email editor7.01 Ratings7.36 Ratings
Dynamic content7.02 Ratings8.06 Ratings
Ability to test dynamic content7.52 Ratings4.07 Ratings
Landing pages7.52 Ratings8.03 Ratings
A/B testing7.01 Ratings7.07 Ratings
Mobile optimization10.01 Ratings6.07 Ratings
Email deliverability reporting7.01 Ratings6.48 Ratings
List management9.02 Ratings4.48 Ratings
Triggered drip sequences00 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Insightly Marketing
9.5
1 Ratings
19% above category average
SAP Engagement Cloud
6.5
5 Ratings
18% below category average
Lead nurturing automation10.01 Ratings6.05 Ratings
Lead scoring and grading9.01 Ratings7.04 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Insightly Marketing
9.0
1 Ratings
19% above category average
SAP Engagement Cloud
-
Ratings
Calendaring9.01 Ratings00 Ratings
Event/webinar marketing9.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Insightly Marketing
8.5
2 Ratings
15% above category average
SAP Engagement Cloud
6.9
8 Ratings
6% below category average
Dashboards8.52 Ratings7.68 Ratings
Standard reports9.02 Ratings7.08 Ratings
Custom reports7.92 Ratings6.07 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Insightly Marketing
8.2
2 Ratings
9% above category average
SAP Engagement Cloud
7.0
7 Ratings
6% below category average
API8.02 Ratings6.97 Ratings
Customizability8.52 Ratings5.97 Ratings
Role-based workflow & approvals00 Ratings6.04 Ratings
Integration with Salesforce.com00 Ratings7.04 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
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User Ratings
Insightly MarketingSAP Engagement Cloud
Likelihood to Recommend
1.0
(3 ratings)
7.6
(10 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(2 ratings)
Usability
1.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Insightly MarketingSAP Engagement Cloud
Likelihood to Recommend
unbounce
It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
unbounce
  • Manage Customer Data
  • Link Projects to People
  • Automate Follow-up Reminders
  • Track Emails
  • Create Reports
  • Create Lists
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
unbounce
  • In my opinion, Journeys have very limited trigger and response capabilities
  • Allowing HTML options for landing pages
  • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
  • List management - uploads, reducing duplicates, general hygine
  • UI - it’s very hard to know where to click or how to do something new, in my opinion.
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SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Likelihood to Renew
unbounce
No answers on this topic
SAP
We have no intention of changing Emarsys
Read full review
Usability
unbounce
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
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SAP
No answers on this topic
Alternatives Considered
unbounce
Easy to check the phases and notes while EP is more for the project [management].
Read full review
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Return on Investment
unbounce
  • Saves Time
  • Increases Sales
  • Increases Customer Engagement
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SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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ScreenShots

Insightly Marketing Screenshots

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