Emarsys vs. Retainly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emarsys
Score 7.5 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Retainly
Score 9.2 out of 10
N/A
Retainly is an automated engagement platform that helps businesses maximize customer retention. The app enables users to automate emails, web push notifications, and SMS messages to retain customers and drive lifetime value. Retention & LTV: Increasingly business leaders are expecting marketing and product teams to play a key role in the growth – and customer retention is the critical platform on which…
$15
per month per user
Pricing
EmarsysRetainly
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EmarsysRetainly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
EmarsysRetainly
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
EmarsysRetainly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Emarsys
6.6
8 Ratings
16% below category average
Retainly
8.3
2 Ratings
7% above category average
WYSIWYG email editor7.06 Ratings8.82 Ratings
Dynamic content8.06 Ratings9.22 Ratings
Ability to test dynamic content4.17 Ratings9.22 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing7.07 Ratings7.72 Ratings
Mobile optimization6.17 Ratings3.61 Ratings
Email deliverability reporting6.58 Ratings9.22 Ratings
List management4.68 Ratings9.22 Ratings
Triggered drip sequences7.75 Ratings9.62 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Emarsys
6.5
5 Ratings
17% below category average
Retainly
9.1
2 Ratings
16% above category average
Lead nurturing automation6.05 Ratings9.62 Ratings
Lead scoring and grading7.04 Ratings9.11 Ratings
Data quality management00 Ratings8.21 Ratings
Automated sales alerts and tasks00 Ratings9.62 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Emarsys
6.9
8 Ratings
8% below category average
Retainly
9.0
2 Ratings
18% above category average
Dashboards7.58 Ratings8.42 Ratings
Standard reports7.08 Ratings9.22 Ratings
Custom reports6.17 Ratings9.22 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Emarsys
6.8
7 Ratings
11% below category average
Retainly
8.5
2 Ratings
11% above category average
API6.57 Ratings9.62 Ratings
Role-based workflow & approvals6.04 Ratings9.62 Ratings
Customizability5.57 Ratings00 Ratings
Integration with Salesforce.com7.04 Ratings6.41 Ratings
Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
Best Alternatives
EmarsysRetainly
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EmarsysRetainly
Likelihood to Recommend
7.3
(11 ratings)
9.2
(2 ratings)
Likelihood to Renew
9.9
(2 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
EmarsysRetainly
Likelihood to Recommend
SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
Read full review
Retainly
Retainly allowed me to take customer engagement to the next level. I felt an advantage of its low-code functionality, user-friendliness, intuitive automation, and pre-built integrations with a range of other marketing tools. I saw a noticeable difference in my marketing performance and customer retention results after almost 2 months of usage. As a marketer, I managed to automate heavy manual effort to run marketing my campaigns.
Read full review
Pros
SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
Read full review
Retainly
  • Segments creation
  • Workflow creation
  • Workspace creation
Read full review
Cons
SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Read full review
Retainly
  • Analytics can be improved
Read full review
Likelihood to Renew
SAP
We have no intention of changing Emarsys
Read full review
Retainly
No answers on this topic
Alternatives Considered
SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
Read full review
Retainly
Retainly has a unique and better workflow creation process.
Read full review
Return on Investment
SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
Read full review
Retainly
  • Set - up automated workflow sequences across the customer journey
  • Less manual intervention to manage campaign
  • 15 % Reduce of drop-offs in the customer experience
Read full review
ScreenShots

Retainly Screenshots

Screenshot of Here you can access your project overview and other important project-wide information.Screenshot of Create simple and extended dynamic Segments.Screenshot of Create new and manage existing workspaces.Screenshot of Connect Retainlys' and 3d party integrations.Screenshot of Access and create automated workflows, review workflow analytics.