Entendo vs. IBM Cognos Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Entendo
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
Entendo is a conversational business intelligence platform that turns plain-language questions into charts and numbers — without SQL, BI specialists, or weeks of setup. Built for Brazilian mid-market companies (50–300 employees), Entendo connects directly with XSLX/CSV to PostgreSQL, MySQL , SQL Server and Oracle databases — typically behind ERPs such as Totvs Protheus, SAP Business One, Bling, or Omie — and lets any decision-maker ask a question in natural language and get an answer in…
$29
per month per organization
IBM Cognos Analytics
Score 7.5 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$11.25
per month per user
Pricing
EntendoIBM Cognos Analytics
Editions & Modules
Free
$0
one-time fee Up to 5 users 30 free queries CSV / Excel upload Agents: Chart, Table Exports (CSV, PDF, PNG)
Starter
$29
per month Up to 15 users 80 queries / month SQL, Postgres, Sheets connection Basic Analytics Agent Dashboard Sharing
Pro
$69
per month Up to 40 users 200 queries / month Prediction Agent (Forecast) Full Analytics Agent Prompt audit logs
Business
$149
per month Up to 100 users 500 queries / month Execution priority Embedded Analytics Optional contract
Enterprise
tbd
per month Custom Full control: your cloud, your rules, your data. Unlimited users SSO / SAML Custom SLA BYOK (bring your own AI key)
On Demand - Standard
USD 11.25
per month per user
On Demand - Premium
USD 44.90
per month per user
Offerings
Pricing Offerings
EntendoIBM Cognos Analytics
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsEntendo is priced per workspace, not per seat. A 40-person data team on the Pro plan pays the equivalent of ~$1.75 per user per month. Query quotas refer to natural-language questions asked to the AI agents. Traditional dashboard views, chart interactions, drill-downs, cross-filters, report sharing, and data exports (CSV, PDF, PNG) are unlimited on all plans, including Free. Plan capabilities scale as follows: - Free (R$0 / ~$0): 5 users, 30 queries/month. CSV and Excel file upload only. Includes Chart Agent and Table Agent. Exports in CSV, PDF, PNG. - Starter (R$149 / ~$29): 15 users, 80 queries/month. Adds database connectors (PostgreSQL, MySQL, SQL Server, Oracle, Google Sheets). Adds Basic Analytics Agent. Adds Dashboard Sharing. - Pro (R$349 / ~$69, most popular): 40 users, 200 queries/month. Adds Prediction Agent (time-series forecasting with ARIMA and Holt-Winters). Upgrades to Full Analytics Agent. Adds prompt audit logs for governance and compliance. - Business (R$749 / ~$149): 100 users, 500 queries/month. Adds query execution priority, Embedded Analytics (iframe/embed in third-party applications), and optional annual contract terms. - Enterprise (custom): Unlimited users, custom query quotas, on-premise or hybrid deployment, BYOK (Bring Your Own Key) for LLM providers including OpenAI, Anthropic, and Google Gemini, SSO, audit trails, LGPD compliance, and SLA. Note on currency: Entendo is a Brazilian product and billing is currently available in Brazilian Reais (BRL) only. USD prices shown in this listing are approximate conversions at R$5.00 per USD and are provided for reference. Actual billed amounts are R$149 (Starter), R$349 (Pro), and R$749 (Business) per month.
More Pricing Information
Community Pulse
EntendoIBM Cognos Analytics
Features
EntendoIBM Cognos Analytics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Entendo
-
Ratings
IBM Cognos Analytics
7.6
131 Ratings
7% below category average
Pixel Perfect reports00 Ratings7.5121 Ratings
Customizable dashboards00 Ratings7.8127 Ratings
Report Formatting Templates00 Ratings7.6123 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Entendo
-
Ratings
IBM Cognos Analytics
7.5
131 Ratings
7% below category average
Drill-down analysis00 Ratings6.9128 Ratings
Formatting capabilities00 Ratings7.7130 Ratings
Integration with R or other statistical packages00 Ratings7.493 Ratings
Report sharing and collaboration00 Ratings8.2124 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Entendo
-
Ratings
IBM Cognos Analytics
8.2
129 Ratings
0% below category average
Publish to Web00 Ratings8.327 Ratings
Publish to PDF00 Ratings7.7123 Ratings
Report Versioning00 Ratings8.626 Ratings
Report Delivery Scheduling00 Ratings8.3125 Ratings
Delivery to Remote Servers00 Ratings8.112 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Entendo
-
Ratings
IBM Cognos Analytics
7.0
118 Ratings
13% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.6113 Ratings
Location Analytics / Geographic Visualization00 Ratings7.6108 Ratings
Predictive Analytics00 Ratings6.5104 Ratings
Pattern Recognition and Data Mining00 Ratings6.241 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Entendo
-
Ratings
IBM Cognos Analytics
7.4
123 Ratings
14% below category average
Multi-User Support (named login)00 Ratings7.1120 Ratings
Role-Based Security Model00 Ratings7.2119 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings6.7118 Ratings
Report-Level Access Control00 Ratings7.948 Ratings
Single Sign-On (SSO)00 Ratings8.2102 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Entendo
-
Ratings
IBM Cognos Analytics
6.4
103 Ratings
20% below category average
Responsive Design for Web Access00 Ratings6.797 Ratings
Mobile Application00 Ratings6.687 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.693 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Entendo
-
Ratings
IBM Cognos Analytics
7.4
83 Ratings
4% below category average
REST API00 Ratings7.180 Ratings
Javascript API00 Ratings7.477 Ratings
iFrames00 Ratings8.39 Ratings
Java API00 Ratings6.911 Ratings
Themeable User Interface (UI)00 Ratings7.110 Ratings
Customizable Platform (Open Source)00 Ratings7.87 Ratings
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EntendoIBM Cognos Analytics
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Score 10.0 out of 10
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User Ratings
EntendoIBM Cognos Analytics
Likelihood to Recommend
-
(0 ratings)
7.6
(146 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(30 ratings)
Usability
-
(0 ratings)
7.3
(9 ratings)
Availability
-
(0 ratings)
8.6
(4 ratings)
Performance
-
(0 ratings)
9.0
(5 ratings)
Support Rating
-
(0 ratings)
1.0
(9 ratings)
In-Person Training
-
(0 ratings)
8.7
(4 ratings)
Online Training
-
(0 ratings)
8.0
(4 ratings)
Implementation Rating
-
(0 ratings)
7.0
(7 ratings)
Configurability
-
(0 ratings)
7.0
(3 ratings)
Ease of integration
-
(0 ratings)
5.7
(5 ratings)
Product Scalability
-
(0 ratings)
2.7
(4 ratings)
Vendor post-sale
-
(0 ratings)
7.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
EntendoIBM Cognos Analytics
Likelihood to Recommend
Sozo Data Ltda
No answers on this topic
IBM
Well suited: Financial reporting - It can handle complex, pixel perfect, muti-page reports with scheduled delivery to stakeholders (like sales report by region on quarterly periodicity) Operational dashboard across departments - It can combine multiple data sources (ERP, CRM, excels etc) with filters, and embedded AI insights Less appropriate: Live dashboards - As stated earlier as well, IBM Cognos Analytics doesn't suit well for live dashboards or event driven data. For ex: live web traffic data or IOT device data, etc Data science - Although IBM Cognos Analytics is great tool for data exploration but it should not be used as a substitute for Python or R, which has edge over advanced modelling and stats based workflows like predictive modelling or clustering
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Pros
Sozo Data Ltda
No answers on this topic
IBM
  • We can make dozens of dispatchers all focusing on different types of workloads.
  • Friendly user interface, without the need for coding or complicated editing.
  • Highly functionality reporting tools.
  • We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.
Read full review
Cons
Sozo Data Ltda
No answers on this topic
IBM
  • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
  • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
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Likelihood to Renew
Sozo Data Ltda
No answers on this topic
IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
Read full review
Usability
Sozo Data Ltda
No answers on this topic
IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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Reliability and Availability
Sozo Data Ltda
No answers on this topic
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
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Performance
Sozo Data Ltda
No answers on this topic
IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
Read full review
Support Rating
Sozo Data Ltda
No answers on this topic
IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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In-Person Training
Sozo Data Ltda
No answers on this topic
IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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Online Training
Sozo Data Ltda
No answers on this topic
IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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Implementation Rating
Sozo Data Ltda
No answers on this topic
IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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Alternatives Considered
Sozo Data Ltda
No answers on this topic
IBM
Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.
Read full review
Scalability
Sozo Data Ltda
No answers on this topic
IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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Return on Investment
Sozo Data Ltda
No answers on this topic
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
  • API integration is not upto the mark with very limited options.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
Read full review
ScreenShots

Entendo Screenshots

Screenshot of Entendo's landing page, which introduces the product's core promise: Ask. We  understand. Users type any business question in plain language and get the answer instantly — with charts, context, and reasoning — no SQL, no IT tickets, no waiting for the BI team.Screenshot of where users can upload a spreadsheet or CSV, connect their own SQL database (PostgreSQL, MySQL, SQL Server, Oracle), or sync tables from a cloud service like Google Sheets. File  upload is the recommended path for first-time users who want to evaluate the product on their own data before connecting production systems.Screenshot of where Entendo connects directly to existing production databases —   PostgreSQL, MySQL, SQL Server, and Oracle — using read-only credentials you control. The architecture is read-only by design with  four layers of SQL sanitization, so the AI agents can never write, update, or delete data.Screenshot of the conversational interface, which delivers analysis as a complete answer. In this view, the AI is responding about a pessimistic scenario: a revenue line chart on top, headline KPIs in the middle (current revenue, scenario impact, variation percentage), and a comparative bar chart at the bottom. Everything is generated live from the connected database.Screenshot of the Business Analytics Agent responding to a real question:   "show me an analysis of the actions being continuously taken to grow revenue by 30%." Instead of dumping a chart, the agent delivers a   structured diagnosis — overall picture, central problem, root-cause hypothesis, and concrete actions — grounded in the user's own data.Screenshot of an AI generated chart that can be pinned to a dashboard with a click. This example shows a wholesale operations dashboard with four views: weekly sales by day, top products by unit, critical stock   products, and inventory turnover ratio. Dashboards are shareable across the workspace, so the whole team sees the same numbers.

IBM Cognos Analytics Screenshots

Screenshot of A natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of A dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of An AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of Where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.