Entendo vs. Looker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Entendo
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
Entendo is a conversational business intelligence platform that turns plain-language questions into charts and numbers — without SQL, BI specialists, or weeks of setup. Built for Brazilian mid-market companies (50–300 employees), Entendo connects directly with XSLX/CSV to PostgreSQL, MySQL , SQL Server and Oracle databases — typically behind ERPs such as Totvs Protheus, SAP Business One, Bling, or Omie — and lets any decision-maker ask a question in natural language and get an answer in…
$29
per month per organization
Looker
Score 8.3 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
EntendoLooker
Editions & Modules
Free
$0
one-time fee Up to 5 users 30 free queries CSV / Excel upload Agents: Chart, Table Exports (CSV, PDF, PNG)
Starter
$29
per month Up to 15 users 80 queries / month SQL, Postgres, Sheets connection Basic Analytics Agent Dashboard Sharing
Pro
$69
per month Up to 40 users 200 queries / month Prediction Agent (Forecast) Full Analytics Agent Prompt audit logs
Business
$149
per month Up to 100 users 500 queries / month Execution priority Embedded Analytics Optional contract
Enterprise
tbd
per month Custom Full control: your cloud, your rules, your data. Unlimited users SSO / SAML Custom SLA BYOK (bring your own AI key)
No answers on this topic
Offerings
Pricing Offerings
EntendoLooker
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsEntendo is priced per workspace, not per seat. A 40-person data team on the Pro plan pays the equivalent of ~$1.75 per user per month. Query quotas refer to natural-language questions asked to the AI agents. Traditional dashboard views, chart interactions, drill-downs, cross-filters, report sharing, and data exports (CSV, PDF, PNG) are unlimited on all plans, including Free. Plan capabilities scale as follows: - Free (R$0 / ~$0): 5 users, 30 queries/month. CSV and Excel file upload only. Includes Chart Agent and Table Agent. Exports in CSV, PDF, PNG. - Starter (R$149 / ~$29): 15 users, 80 queries/month. Adds database connectors (PostgreSQL, MySQL, SQL Server, Oracle, Google Sheets). Adds Basic Analytics Agent. Adds Dashboard Sharing. - Pro (R$349 / ~$69, most popular): 40 users, 200 queries/month. Adds Prediction Agent (time-series forecasting with ARIMA and Holt-Winters). Upgrades to Full Analytics Agent. Adds prompt audit logs for governance and compliance. - Business (R$749 / ~$149): 100 users, 500 queries/month. Adds query execution priority, Embedded Analytics (iframe/embed in third-party applications), and optional annual contract terms. - Enterprise (custom): Unlimited users, custom query quotas, on-premise or hybrid deployment, BYOK (Bring Your Own Key) for LLM providers including OpenAI, Anthropic, and Google Gemini, SSO, audit trails, LGPD compliance, and SLA. Note on currency: Entendo is a Brazilian product and billing is currently available in Brazilian Reais (BRL) only. USD prices shown in this listing are approximate conversions at R$5.00 per USD and are provided for reference. Actual billed amounts are R$149 (Starter), R$349 (Pro), and R$749 (Business) per month.Must contact sales team for pricing.
More Pricing Information
Community Pulse
EntendoLooker
Features
EntendoLooker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Entendo
-
Ratings
Looker
7.5
134 Ratings
9% below category average
Pixel Perfect reports00 Ratings6.6110 Ratings
Customizable dashboards00 Ratings8.3133 Ratings
Report Formatting Templates00 Ratings7.6115 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Entendo
-
Ratings
Looker
7.0
132 Ratings
14% below category average
Drill-down analysis00 Ratings6.5128 Ratings
Formatting capabilities00 Ratings6.7130 Ratings
Integration with R or other statistical packages00 Ratings5.855 Ratings
Report sharing and collaboration00 Ratings8.8131 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Entendo
-
Ratings
Looker
8.0
128 Ratings
3% below category average
Publish to Web00 Ratings7.7105 Ratings
Publish to PDF00 Ratings8.0113 Ratings
Report Versioning00 Ratings7.984 Ratings
Report Delivery Scheduling00 Ratings8.4110 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Entendo
-
Ratings
Looker
6.6
128 Ratings
19% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.7124 Ratings
Location Analytics / Geographic Visualization00 Ratings7.5110 Ratings
Predictive Analytics00 Ratings4.66 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Entendo
-
Ratings
Looker
7.4
128 Ratings
14% below category average
Multi-User Support (named login)00 Ratings7.7120 Ratings
Role-Based Security Model00 Ratings7.3105 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.3122 Ratings
Report-Level Access Control00 Ratings7.460 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Entendo
-
Ratings
Looker
5.3
95 Ratings
37% below category average
Responsive Design for Web Access00 Ratings5.391 Ratings
Mobile Application00 Ratings5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.085 Ratings
User Ratings
EntendoLooker
Likelihood to Recommend
-
(0 ratings)
8.4
(134 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(8 ratings)
Usability
-
(0 ratings)
8.8
(12 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
Support Rating
-
(0 ratings)
8.8
(14 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
EntendoLooker
Likelihood to Recommend
Sozo Data Ltda
No answers on this topic
Google
When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
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Pros
Sozo Data Ltda
No answers on this topic
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
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Cons
Sozo Data Ltda
No answers on this topic
Google
  • Documentation is scarce, and very difficult to find when you need it.
  • Pricing is unclear, particularly as you look to scale your reports across the business.
  • Data from other sources is not represented in the system as well as first party Google services.
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Likelihood to Renew
Sozo Data Ltda
No answers on this topic
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
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Usability
Sozo Data Ltda
No answers on this topic
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
Sozo Data Ltda
No answers on this topic
Google
No objections
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Performance
Sozo Data Ltda
No answers on this topic
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
Sozo Data Ltda
No answers on this topic
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Implementation Rating
Sozo Data Ltda
No answers on this topic
Google
Very satisfied, easy to implement
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Alternatives Considered
Sozo Data Ltda
No answers on this topic
Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
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Contract Terms and Pricing Model
Sozo Data Ltda
No answers on this topic
Google
Perfect price to performance
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Return on Investment
Sozo Data Ltda
No answers on this topic
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
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ScreenShots

Entendo Screenshots

Screenshot of Entendo's landing page, which introduces the product's core promise: Ask. We  understand. Users type any business question in plain language and get the answer instantly — with charts, context, and reasoning — no SQL, no IT tickets, no waiting for the BI team.Screenshot of where users can upload a spreadsheet or CSV, connect their own SQL database (PostgreSQL, MySQL, SQL Server, Oracle), or sync tables from a cloud service like Google Sheets. File  upload is the recommended path for first-time users who want to evaluate the product on their own data before connecting production systems.Screenshot of where Entendo connects directly to existing production databases —   PostgreSQL, MySQL, SQL Server, and Oracle — using read-only credentials you control. The architecture is read-only by design with  four layers of SQL sanitization, so the AI agents can never write, update, or delete data.Screenshot of the conversational interface, which delivers analysis as a complete answer. In this view, the AI is responding about a pessimistic scenario: a revenue line chart on top, headline KPIs in the middle (current revenue, scenario impact, variation percentage), and a comparative bar chart at the bottom. Everything is generated live from the connected database.Screenshot of the Business Analytics Agent responding to a real question:   "show me an analysis of the actions being continuously taken to grow revenue by 30%." Instead of dumping a chart, the agent delivers a   structured diagnosis — overall picture, central problem, root-cause hypothesis, and concrete actions — grounded in the user's own data.Screenshot of an AI generated chart that can be pinned to a dashboard with a click. This example shows a wholesale operations dashboard with four views: weekly sales by day, top products by unit, critical stock   products, and inventory turnover ratio. Dashboards are shareable across the workspace, so the whole team sees the same numbers.

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.