Epsilon PeopleCloud (formerly the Agility platform with Agility Harmony) is an enterprise-level email marketing and cross-channel campaign management platform competing with Responsys, Cheetah Mail, ExactTarget, etc. The vendor has a strong international presence with staff in 14 countries.
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Growave
Score 9.7 out of 10
Small Businesses (1-50 employees)
Growave (formerly SocialShopWave), a small company in Kyrgyzstan, offers a Social Login app for Shopify stores, and social product reviews and comments.
Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
After an exhaustive search, I was excited to choose Growave for my biz rewards & loyalty program, the Smile High Club™. The app is very customizeable so has checked off every requirement as far as our branding style guide goes. The greatest thing about Growave is its people. They are so kind, patient & know their stuff!! They always have an answer for me
The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.
Consider making some of the Enterprise only features available to Growth. Specifically, ability to offer products in exchange for points! I would like to give my best customer the opportunity to earn really cool corporate swag. For example, Collect 100 S'Miles (points) in exchange to WhiteBrights leather book bag. Also, Klaviyo integration. That should not be an Enterprise level feature?
We're currently a small newly launched eCommerce business so our needs are pretty basic. This app is free and does what we need it to and Growave's customer support and their dev team are super patient, helpful and attentive.
They are super attentive and will work with you to make sure that Growave is properly integrated on your site. I had a few conversations with them. They always had prompt replies and they helped to create some custom solutions so that their modules matched the style of our website. It was overall a really great experience working with them.
While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Yotpo seems to have more ways to integrate your reviews with other features on your site, but Growave is a simple solution for people who aren't actively focusing their attention on reviews. Yotpo also seems to have better filters for negative keywords and swear words (important for children's toy company). However, Yotpo carries a much higher price tag.