TrustRadius

Equifax Data-Driven Marketing vs. Singular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Equifax Data-Driven Marketing
Score 7.8 out of 10
N/A
The Equifax Data-Driven Marketing platform is a digital marketing solution designed to help find the right customers for a brand: Audience identification and targeting Prescreen and Invitation to Apply audience selection Pre-approval and pre-qualification Digital identity Customer onboarding Digital activation Segmentation and treatment strategiesN/A
Singular
Score 8.3 out of 10
N/A
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
Pricing
Equifax Data-Driven MarketingSingular
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Equifax Data-Driven MarketingSingular
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Equifax Data-Driven MarketingSingular
Best Alternatives
Equifax Data-Driven MarketingSingular
Small Businesses
Talkwalker by Hootsuite
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Score 8.2 out of 10
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Agency Analytics
Score 9.6 out of 10
Medium-sized Companies
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Score 8.2 out of 10
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Supermetrics
Score 9.5 out of 10
Enterprises
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Score 8.2 out of 10
Alteryx Platform
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Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Equifax Data-Driven MarketingSingular
Likelihood to Recommend
8.0
(1 ratings)
8.0
(4 ratings)
Support Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
Equifax Data-Driven MarketingSingular
Likelihood to Recommend
Equifax
Products quality result sets when targeting for a specific demographic be it geographic regions, audience, markets, charting out new avenues for business expansion, new modes of marketing communication in addition to the traditional channels.
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Singular
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
Amos Adler | TrustRadius Reviewer
Amos Adler
Director of Marketing
Read full review
Pros
Equifax
  • Finding target markets
  • Find target audience
  • Find new geographical locations
  • target Demographics
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Singular
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
Verified User
Anonymous
Read full review
Cons
Equifax
  • Sometimes working with large days sets can be cumbersome
  • Intermittent performance issues
  • Needs to be more scalable for a wide range of cloud service providers
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Singular
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
Verified User
Anonymous
Read full review
Support Rating
Equifax
No answers on this topic
Singular
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
Amos Adler | TrustRadius Reviewer
Amos Adler
Director of Marketing
Read full review
Alternatives Considered
Equifax
More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare.
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Singular
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
Verified User
Anonymous
Read full review
Return on Investment
Equifax
  • Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information
  • The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value
  • Optimahub provides low cost, easy to use data analytics and visualizations
Naveen Gagadam | TrustRadius Reviewer
Naveen Gagadam
Oracle E-Business Suite Technical/Functional Analyst
Read full review
Singular
  • Has helped to improve the ROI.
  • Helped to identify the right set of audience which need to be targeted.
Verified User
Anonymous
Read full review
ScreenShots