Event Espresso headquartered in Utah offers an event registration and management platform supplying automated help for ticketing and ticket purchases, registration forms and pricing, promotions and correspondences (e.g. email), multiple attendee registration, and other features.
$79.95
per year
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
As far as I have found, Event Espresso has no peer. Yes, there are other WordPress plugins that provide for event registration, including a few available through Code Canyon, but none of them promise the rich feature set and robust support of Event Espresso. It seems to be the only real game in town, but luckily it's a good product. It's highly extensible, so it should scale well to any size or type of event. Through add-ons, it's doubtful there is an event scenario it can't handle. And because it runs on WordPress, you can incorporate it as part of your site--the plugin even does a good job of picking up design cues from your theme, or you can customize it using CSS.
For any E-commerce related needs, like you need to see a list of customers who have added products to cart but did not purchase, this can be done really easily, but if your e-commerce provider provides integration, then it is best suited. Most of the systems in the Market provide out-of-the-box integration. Their API is also very easy it can be integrated to any language. You can integrate it into your custom developed system and use the features, like adding customers to specific lists. Also, if your lists become really big, then their system can get a bit slow to respond via API, so you might need a strategy for how you are gonna fetch the data using API.
Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Integrating account creation with WordPress should be included in the core product, not an add-on. It's extremely frustrating to have to pay extra for that, especially when that add-on is not as flexible as it needs to be (for example, if someone is enrolling for a class on behalf of someone else).
The data visualization is a mess. That feature doesn't seem to ever work and it should be left out until it does.
The ability to show participant data on the front end is extremely limited. Event Espresso does provide a few hooks and some limited documentation on this feature, but I feel it should be more robust. Perhaps that can be a focus of future releases.
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
I looked at EventBrite, but it wasn't customizable enough for our needs and didn't provide the level of integration with our website that I desired. I also looked at the ticketing system offered by The Events Calendar for WordPress (by Modern Tribe), but it too lacked the feature set we needed. Only Event Espresso offered all the features, customization, and integration we desired and needed.
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Event Espresso has literally changed the lives of our volunteer organization, saving hundreds of hours of time and eliminating the frustration of paper enrollment.
The add-ons allow you to accomplish just about any event registration goals you might have. It's an extremely powerful product.
Integrating the plugin into our website was a breeze, and it's approachable enough where volunteers can create the classes and conduct the online enrollment all in a web browser.
One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
