MailChimp -- a great product that allows businesses of all markets compete!
Valie Robbins | TrustRadius Reviewer
Updated January 28, 2020

MailChimp -- a great product that allows businesses of all markets compete!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mailchimp

We do lead/demand generation B2B companies in the IT arena. We use MailChimp to drive registrations to customer events, such as webinars/lunch n learns. It is great, easy to use, and allows us to create outstanding invitations incorporating our client's logo and their marketing messaging. Using the e-mail invitations that we created, we schedule e-mail blasts to our client's databases leading up to the event. Utilizing the analytics from each blast, we were able to identify prospects for sales and marketing to really focus on with a personalized phone call! These same analytics enabled us to identify bad e-mail addresses to assist our clients with keeping their databases in tip top shape. This ensures that our clients future e-mail correspondence don't get grey listed and they can continue to stay in front of their prospect customers. MailChimp gave us the capability to better serve our clients - their tools allowed us to create e-mails that our clients absolutely love - our clients review and critic them so that the messaging is consistence.
  • Great tools to create custom invitations which stand out in a crowded field.
  • Easily schedule e-mail blasts for clients
  • Great analytics, which help with cleaning up databases and identifying prospects that might be overlooked by sales and marketing teams! Also by keeping databases clean - ensures that your client doesn't get grey listed and future e-mails end up in the their prospects spam folder.
  • Ease of use so that anyone can create a great invitation, schedule a blast, and get the results they are striving to achieve!
  • Creating the initial e-mail invitation was a little tricky at first. It took some time to figure out the tools.
  • An app for the phone would be great so that you can review blast results on the fly.
  • Grey listing and spam folders are becoming a big issue with the amount of e-mails that are being sent - clients are very concerned about their e-mails not getting to their prospects - would like to see more information regarding bounces so that we can assist our clients with keeping their databases in tiptop shape.
  • Very Positive. It increases the number of services we can offer to our clients, which is always good!
  • Client's appreciate that we can offer a turnkey approach to increasing leads for their sales/marketing teams.
We looked at Constant Contact, but heard more positive feedback from other businesses regarding their overall experience with MailChimp. Many of them started with Constant Contact and then switched to MailChimp. Very impressed with MailChimp's overall functionality, ease of use, reporting statistics. Most important - client's were happy with the turnkey approach we could provide.
Very user friendly - we love using MailChimp - allows us to create an e-mail incorporating everything and more that our client's sales and marketing teams needs to increase awareness and attendance to events! Our clients absolutely love getting more for their money than they expected and we love pleasantly surprising as well!
We have benefited by identifying for our client's those prospects that would benefit from a little extra attention whether it be a phone call or a more personalized e-mail. We have also benefited by helping our client's databases stay up to date and clean so they do not get grey listed or rated as spam. This ensures that our client's can continue to reach to their prospects on a regular basis.
With MailChimp, we were able to identify prospects that didn't necessarily register for the event, but were legitimate prospects for sales and marketing to continue to reach and follow up with. Just because they didn't register, doesn't mean they aren't interested - they could use that extra touch whether it be a personal phone call or more personalized e-mail!
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Great for small to medium businesses who can use MailChimp's functionality within their marketing department's. I personally know a number of businesses across several vertical markets who successfully use MailChimp to promote their business in a variety of ways. Larger companies who require more complex e-mails regarding graphics and registrations pages not so much. But for simple e-mails - absolutely fabulous!

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
8
List management
10
Triggered drip sequences
9
Standard reports
10

Using Mailchimp

1 - Performing lead and demand generation for clients - driving prospects to events such as webinars, customer events - including trade shows, lunch n learns, etc. While expanding potential contacts of decision makers for clients for future follow up - including e-mail.
1 - Personnel must be able to write marketing content and assembling a quality piece which accurately captures the essence of our client and matches with their specific goals for this e-mail campaign so that we hit our client's target.
  • Ease of use - even a novice can create an e-mail which accurately captures the essence of our client's sales and marketing goals.
  • Great analytics which helps us gauge the overall effectiveness of the specific campaign
  • Again great analytics which help the sales and marketing team with sharpening their overall focus for future campaings
  • Create a follow up list of prospects for sales and marketing
  • Understand on an in-depth basis who within an organization our prospects should be targeting so that they can sharpen their focus
  • Assists our clients with cleaning up their lists to avoid grey-listing to keep future campaigns on target
  • Assisting sales/marketing teams with creating promotions or newsletters
  • Making suggestions as to who within an organization they should continue to reach out to or prune from their list
  • How to expand a prospect's list of potential contacts to continuously grow their database of prospects.
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!

Evaluating Mailchimp and Competitors

Yes - An in-house web designer who formerly created e-mails for our clients. Reduced cost, ease of use and turn around time for their client - all much improved
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Third-party Reviews
Product allowed us to give in-depth support to our client so that we were more responsive and insightful to better meet their needs.
Would use MailChimp first - no other vendor considered! Helped us be a better vendor to our clients - expanded our resources

Mailchimp Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Immediate help available
None
No - Tools available on the web site were excellent so all issues were resolved quickly and to our client's satisfaction. Totally unnecessary - easy to navigate, very though, questions were answered!