MailChimp

MailChimp is perfect for email newsletters as it provides marketing teams with everything they expect from an email marketing solution like analytics, ease of use, high inbox email delivery ratio, out of the box newsletter templates etcMailChimp is the ideal solution for companies who need to send large email volumes. MailChimp is able to send thousands of emails at a go, in a matter of seconds.Personally, MailChimp is the go-to solution for any form of email marketing. As it has a high deliverability ratio, very affordable, and also provides users with very important stats like how many of our email recipients opened our mail, and how many left it unopened, the number of clicks generated by the content in our marketing emails etc.

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Jean Mwelsa

Sales And Marketing Specialist

MTN UgandaTelecommunications, 1001-5000 employees

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Feature Rating Comparison

MailChimp

8.5

WYSIWYG email editor

8.6

Dynamic content

8.0

Ability to test dynamic content

8.4

Landing pages

8.3

A/B testing

8.8

Mobile optimization

8.6

Email deliverability

9.0

List management

8.8

Triggered drip sequences

7.8

MailChimp

7.8

Dashboards

7.8

Standard reports

8.1

Custom reports

7.5

Pros

Compatible email templates; MailChimp email templates fit all device screen sizes perfectly. From smartphones, tablets, iPads, and PC. This makes it possible for every reader of our newsletters to get a perfect experience while reading our emails.
Multi-template; As a user of MailChimp, I am provided with multiple newsletter templates to choose from, ensuring I am able to personalize each newsletter designs to be different from the one of past, without the need to always beckon on the graphic design team for input.
Analytical insights; MailChimp provides us with vital reporting stats regarding the performance of our email campaigns. Thereby giving us the means to refine and optimize our email marketing campaigns, to make it more effective.

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Jean Mwelsa

Sales And Marketing Specialist

MTN UgandaTelecommunications, 1001-5000 employees

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Cons

Poor customer support: There have been few occasions when we encountered issues while using this program. It was always very difficult to contact the team behind this program; and the times when we were able to get across to them, it took days to even get a response. While users are provided with tons of support materials, it is always important for users to be able to reach out to a real human for complaints and suggestions.
Inconsistency in UI: MailChimp is inconsistent with how they regularly alter their user interface with every update, which can be annoying and requires the team to relearn the software navigation after every new update.

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Jean Mwelsa

Sales And Marketing Specialist

MTN UgandaTelecommunications, 1001-5000 employees

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Likelihood to Renew

MailChimp7.0

Based on 19 answers

We love the product.One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.I would be surprised if anyone reacted negatively to the change.

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Ross Clurman

Co-founder

Some ScriptMarketing and Advertising, 1-10 employees

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Usability

MailChimp9.9

Based on 7 answers

We were able to use if from "day one" without any training. I think enterprise software vendors could learn a thing or two about design by studying MailChimp.

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Bob Thompson

President and CEO

CustomerThink Corp.Publishing, 1-10 employees

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Performance

MailChimp10.0

Based on 1 answer

Great company. Great support. Wide range of solutions.

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Christine Tabor

Independent Contractor / web, marketing

CLT Ventures, LLCHealth, Wellness and Fitness, 1-10 employees

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Support

MailChimp9.9

Based on 6 answers

Support is great, but not available 24H.

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Michael Sunarlim

E-Commerce Manager

BlueloungeRetail, 11-50 employees

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Implementation

MailChimp9.0

Based on 5 answers

Try to customize it as much as possible. Explore the APIs if you are a web developer.

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Michael Sunarlim

E-Commerce Manager

BlueloungeRetail, 11-50 employees

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Alternatives Considered

Constant Contact seems to be the most common alternative that people have gravitate towards, and for a low-tech person I would say that's appropriate. AWeber is a great alternative for people like affiliate marketers. Mad Mimi is a semi-popular alternative, but frankly I don't see any benefit of using Mad Mimi compared to MailChimp, and I have yet to get an explanation other than the fact they like the interface more than other email marketing providers.

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Seth Tucker

Growth Hacker

CourseStormEducation Management, 1-10 employees

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Return on Investment

Increased efficiency. We spend less time managing our lists and more time finding new customers!
Less downtime. With some other systems, list imports and integrations are not as fast as we like - MailChimp works at our pace.
Better response rates. TimeWarp enables us to send emails based on the recipient's time zone. The Litmus integration allows us to test our email across platforms, operating systems, and email clients. Both have greatly impacted our response rates.

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Ross Clurman

Co-founder

Some ScriptMarketing and Advertising, 1-10 employees

View all 85 answers on this topic