Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
Mailchimp
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Mailchimp
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Mailchimp
Considered Both Products
Mailchimp
Chose Mailchimp
GetResponse's IT needed improving. It often would not send our emails due to technical difficulties on their part. For that reason, we left and subscribed to Mailchimp.
Chose Mailchimp
Mailchimp is more suited to subscriber communication while Mailshake is preferred for cold email outreach. The database functionality in Mailchimp is superior to that of Mailshake. It's also easier to segment audiences and update contact information in Mailchimp. Mailchimp has …
Chose Mailchimp
Mailchimp is a great tool for smaller businesses and businesses just starting out. It is easy to learn and generally have very few glitches. SharpSpring was very hard to operate and the EDM's we created looked clunky and dated. My company have just started moving over to …
Chose Mailchimp
Mailchimp is the better choice for small businesses, but it starts to lose its power and luster when you scale and want more power, features, and email-focused reliability. As a jack of all trades, it gets the job done—but it's now the email powerhouse on the block.
Chose Mailchimp
Mailchimp is the primary marketing email platform we use. I have not reviewed a competitor of them.
Chose Mailchimp
The free plan of Mailchimp works well for middle and small scale businesses. It offers a rich library of email templates and powerful analytics to support the lead generation and brand awareness initiatives of the organization. Customization of templates is a piece of cake …
Chose Mailchimp
The UX/UI experience is better which makes it seem like it's better, when they are both very similar on terms of features.
Chose Mailchimp
I would say that Mailchimp is better than MailerLite in terms of its abilities. It has the capacity to do more than simple newsletters but does hit a cap fairly quickly. It is a much more affordable price point than ActiveCampaign and Hubspot. It also has wide adoption so lots …
Chose Mailchimp
We haven't used anything else except to look over a client's shoulder with their system.

It seems like Constant Contact was in the same space of having a poor interface and analytics, dated templates, and built more for promotional email. I think they're both improving, and for …
Chose Mailchimp
MailChimp has much better UI and features when it comes to email marketing compared with Hubspot. The templates library is very rich as well and reporting and analytics are similar.
Chose Mailchimp
I think hubspot is a lot better for automated emails requiring business logic and more complex requirements, which is generally what i do. however if you are sending out more straightforward email marketing campaigns for a newsletter, product updates, or otherwise already …
Chose Mailchimp
Yes, Mailchimp was much better when we evaluated different products due to the use case and pricing. Managing email subscribers and lists is super easy in Mailchimp and I can easily segment using filters. Our use case was to integrate with the product and that process seems to …
Chose Mailchimp
It's better for the average campaign requirements. Some projects require more advanced features and we use other tools for those. For example, making an system email that needs to be white-listed and then send system emails from it. For that we used Mailjet, sendgrid and other …
Chose Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk …
Chose Mailchimp
Mailchimp is similar offering but ability to send transactional email from Brevo/sendinblue is definitely a step up. We have been with mail chimp for quite some time and mostly the familiarity of our users with Mailchimp is the reason for us to still use it. We will be …
Chose Mailchimp
The other products I have used are cumbersome and overly complicated. I can do what I need to do in Mailchimp and train someone else very easily. Even with the ease of use, I am not limited in functionality.
Chose Mailchimp
Managing lists in this system is much easier, you can see more about the person, but I do pay USD 280 per year for that.
Chose Mailchimp
After switching to MailerLite, I noticed a big shift in usability. Even though Mailchimp has all the features that you might want in an email marketing program, the simplicity of MailerLite makes it a lot more workable.
Especially if you need to make some quick changes or have …
Chose Mailchimp
Mailchimp is way more professional and easier to use than Constant Contact. It has a higher level of polish and better UX as well. Hubspot is better for larger business and organizations and it has deeper integrations with Microsoft Office and other business tools. It is …
Chose Mailchimp
Neon sends emails that are not as attractive as Mailchimp. In comparison to Neon, Mailchip is easier and more intuitive to use and it provides a more pleasing final result.
WildApricot doesn't have the email function that Mailchimp does. Mailchip has a far better database for …
Top Pros
Top Cons
Features
Mailchimp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
472 Ratings
3% above category average
WYSIWYG email editor8.1437 Ratings
Dynamic content7.8420 Ratings
Ability to test dynamic content7.9401 Ratings
Landing pages7.5325 Ratings
A/B testing8.0356 Ratings
Mobile optimization8.1431 Ratings
Email deliverability reporting8.5459 Ratings
List management8.1459 Ratings
Triggered drip sequences7.7317 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
17% above category average
Lead nurturing automation6.22 Ratings
Lead scoring and grading10.01 Ratings
Data quality management10.01 Ratings
Automated sales alerts and tasks10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
48 Ratings
6% above category average
Calendaring8.443 Ratings
Event/webinar marketing7.734 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.2
42 Ratings
9% above category average
Social sharing and campaigns8.340 Ratings
Social profile integration8.134 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.5
457 Ratings
0% above category average
Dashboards7.7120 Ratings
Standard reports8.0455 Ratings
Custom reports6.948 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.3
41 Ratings
4% below category average
API7.831 Ratings
Role-based workflow & approvals6.26 Ratings
Customizability5.62 Ratings
Integration with Salesforce.com8.320 Ratings
Integration with Microsoft Dynamics CRM7.517 Ratings
Integration with SugarCRM8.12 Ratings
Third-party software integrations7.636 Ratings
Best Alternatives
Mailchimp
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternatives
User Ratings
Mailchimp
Likelihood to Recommend
8.1
(496 ratings)
Likelihood to Renew
8.5
(51 ratings)
Usability
8.4
(373 ratings)
Availability
9.5
(6 ratings)
Performance
9.0
(7 ratings)
Support Rating
7.8
(14 ratings)
Implementation Rating
7.5
(22 ratings)
Configurability
10.0
(2 ratings)
Ease of integration
8.0
(4 ratings)
Product Scalability
9.5
(6 ratings)
Vendor post-sale
10.0
(2 ratings)
Vendor pre-sale
10.0
(2 ratings)
User Testimonials
Mailchimp
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
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Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.