What users are saying about
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Top Rated
1588 Ratings

Mailchimp

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Top Rated
1588 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Mailchimp

Mailchimp is perfect for any organization that needs to keep in touch with their customers or interested parties. Having a single simple system to manage mail and communications like this is a particularly useful tool for everyone. The management tools included are perfect. It is also great for larger organizations, as you can have a number of different mailing lists for specific categories of contacts.
Daniel Morse profile photo

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.7
WYSIWYG email editor
Mailchimp
8.7
Dynamic content
Mailchimp
8.4
Ability to test dynamic content
Mailchimp
8.5
Landing pages
Mailchimp
8.5
A/B testing
Mailchimp
8.6
Mobile optimization
Mailchimp
8.9
Email deliverability
Mailchimp
9.1
List management
Mailchimp
9.0
Triggered drip sequences
Mailchimp
8.2

Reporting & Analytics

Mailchimp
8.0
Dashboards
Mailchimp
7.7
Standard reports
Mailchimp
8.6
Custom reports
Mailchimp
7.8

Pros

Mailchimp

  • Great tools to create custom invitations which stand out in a crowded field.
  • Schedule e-mail blasts so that you can set it and walk away.
  • Great analytics, which help with cleaning up databases and identifying prospects that might be overlooked by sales and marketing teams!
  • Ease of use so that anyone can create a great invitation, schedule a blast, and get the results they are striving to achieve!
Valie Robbins profile photo

Cons

Mailchimp

  • I wish there was a way for me to go into an old email campaign and be able to edit it after it has sent, or copy/duplicate it for future use. Different from a template in the sense that I often send repeat information, and being able to make a copy of a previous campaign would be more ideal than creating a new campaign using a template. If this exists, it's not easily found for me.
  • Designing email templates takes longer than I think it should. It can be a bit clunky to design the template and get it the way you want it, navigating the set up process. Similar difficulties exist when selecting font or style of text, headlines, etc.
Rob Abid profile photo

Likelihood to Renew

Mailchimp

Mailchimp 8.9
Based on 20 answers
It's easy, we like it, and it works great. The only way we would move away is if we get into a total marketing solution like a HubSpot or Act-On.
Brian Walsh profile photo

Usability

Mailchimp

Mailchimp 10.0
Based on 7 answers
I have enjoyed using MailChimp because it is easy to use and simple for the employees to fill out when asked.
Brandon Adawi profile photo

Performance

Mailchimp

Mailchimp 10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Mailchimp

Mailchimp 10.0
Based on 7 answers
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations!
Valie Robbins profile photo

Implementation

Mailchimp

Mailchimp 9.0
Based on 5 answers
Write down the use cases in detail and test each one carefully.
Bob Thompson profile photo

Alternatives Considered

Mailchimp

We haven't used other similar products.
Jessica Meadows Rich profile photo

Return on Investment

Mailchimp

  • Increase monthly subscribers from 500 to 6,000 in just 5 months
  • Increase opening email rate to 15.8% (before it was 7%)
  • Email sales conversation rate go up to 1.4 from 0.5
Tony Phan profile photo

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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