Mailchimp

Likelihood to Recommend

Mailchimp is perfect for any organization that needs to keep in touch with their customers or interested parties. Having a single simple system to manage mail and communications like this is a particularly useful tool for everyone. The management tools included are perfect. It is also great for larger organizations, as you can have a number of different mailing lists for specific categories of contacts.

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Daniel Morse

Founder

MicroScientistsEducation Management, 1-10 employees

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Feature Rating Comparison

Mailchimp

8.7

WYSIWYG email editor

8.7

Dynamic content

8.4

Ability to test dynamic content

8.5

Landing pages

8.5

A/B testing

8.6

Mobile optimization

8.9

Email deliverability

9.1

List management

9.0

Triggered drip sequences

8.2

Mailchimp

8.0

Dashboards

7.7

Standard reports

8.6

Custom reports

7.8

Pros

Great tools to create custom invitations which stand out in a crowded field.
Schedule e-mail blasts so that you can set it and walk away.
Great analytics, which help with cleaning up databases and identifying prospects that might be overlooked by sales and marketing teams!
Ease of use so that anyone can create a great invitation, schedule a blast, and get the results they are striving to achieve!

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Valie Robbins

Owner

Patterson-Robbins and Company LLCMarket Research, 1-10 employees

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Cons

I wish there was a way for me to go into an old email campaign and be able to edit it after it has sent, or copy/duplicate it for future use. Different from a template in the sense that I often send repeat information, and being able to make a copy of a previous campaign would be more ideal than creating a new campaign using a template. If this exists, it's not easily found for me.
Designing email templates takes longer than I think it should. It can be a bit clunky to design the template and get it the way you want it, navigating the set up process. Similar difficulties exist when selecting font or style of text, headlines, etc.

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