What users are saying about
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Top Rated
2327 Ratings

Mailchimp

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Top Rated
2327 Ratings
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Score 8.1 out of 100

Feature Set Ratings

Email & Online Marketing

8.1

Mailchimp

81%

WYSIWYG email editor

8.2
82%
381 Ratings

Dynamic content

7.8
78%
367 Ratings

Ability to test dynamic content

8.0
80%
355 Ratings

Landing pages

7.7
77%
283 Ratings

A/B testing

8.1
81%
315 Ratings

Mobile optimization

8.2
82%
379 Ratings

Email deliverability reporting

8.6
86%
618 Ratings

List management

8.1
81%
400 Ratings

Triggered drip sequences

7.8
78%
282 Ratings

Lead Management

9.1

Mailchimp

91%

Lead nurturing

6.3
63%
2 Ratings

Lead scoring and grading

10.0
100%
1 Rating

Data quality management

10.0
100%
1 Rating

Automated sales alerts and tasks

10.0
100%
1 Rating

Campaign Management

10.0

Mailchimp

100%

Calendaring

10.0
100%
1 Rating

Event/webinar marketing

10.0
100%
1 Rating

Social Media Marketing

10.0

Mailchimp

100%

Social sharing and campaigns

10.0
100%
2 Ratings

Social profile integration

10.0
100%
1 Rating

Reporting & Analytics

7.7

Mailchimp

77%

Dashboards

7.6
76%
62 Ratings

Standard reports

8.2
82%
395 Ratings

Custom reports

7.2
72%
40 Ratings

Platform & Infrastructure

8.1

Mailchimp

81%

API

8.8
88%
2 Ratings

Role-based workflow & approvals

10.0
100%
1 Rating

Customizability

5.6
56%
2 Ratings

Integration with Salesforce.com

8.1
81%
2 Ratings

Integration with Microsoft Dynamics CRM

8.1
81%
2 Ratings

Integration with SugarCRM

8.1
81%
2 Ratings

Attribute Ratings

Likelihood to Recommend

8.3

Mailchimp

83%
432 Ratings

Likelihood to Renew

8.5

Mailchimp

85%
49 Ratings

Usability

8.5

Mailchimp

85%
321 Ratings

Availability

10.0

Mailchimp

100%
8 Ratings

Performance

10.0

Mailchimp

100%
10 Ratings

Support Rating

10.0

Mailchimp

100%
16 Ratings

Implementation Rating

8.8

Mailchimp

88%
40 Ratings

Product Scalability

9.3

Mailchimp

93%
4 Ratings

Likelihood to Recommend

Mailchimp

When you want to connect with your users and customers, Mailchimp is quite useful. We are able to send non-stop email campaigns to all our users. The best part is the email deliverability of Mailchimp. We are able to reach all our customers in their Inbox itself rather than their spam folder. Also, the analytics aspect is very cool.
Anonymous | TrustRadius Reviewer

Pros

Mailchimp

  • Mailchimp's interface is comfortable, we made it part of our daily work and handle every little aspect and tool which is quite useful.
  • Sending mass emails and reviewing the clients who have seen them, allows us to manage favorable content of our product and reach our potential clients, categorize the content, and speed up the work a lot.
  • One of the most important functions for our work team is the analysis and gathering of information to form reports with every detail that we study from our clients and evaluate the best options in our promotional campaigns.
Francisco Gomez | TrustRadius Reviewer

Cons

Mailchimp

  • It would be great if the email template edit screen didn't save automatically.
  • It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
  • The OTP might take a long time to arrive when asked for during the login process.
Anonymous | TrustRadius Reviewer

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$10 per month

Likelihood to Renew

Mailchimp

Mailchimp 8.5
Based on 49 answers
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Harrison Pershing | TrustRadius Reviewer

Usability

Mailchimp

Mailchimp 8.5
Based on 321 answers
It's very usable for everyone from email beginners to more seasoned email marketing professionals. The templates and campaign creator tools are easy to use and navigate. The audience management aspects are relatively straightforward. The analytics and reporting available are great and viewable at many levels including individual emails, campaigns, individual contacts, and audience groups.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Mailchimp

Mailchimp 10.0
Based on 16 answers
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Valie Robbins | TrustRadius Reviewer

Implementation Rating

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Mailchimp

Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and deeper reporting on automated emails. I recommend Mailchimp for teams that are in the "crawl" or "walk" engagement vs using others for the "Run" phases.
Paul Constantopolous | TrustRadius Reviewer

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Mailchimp

  • The free version of Mailchimp has a great ROI. There isn't any up-front cost and you can do so much with this version.
  • The analytics and statistics for the reporting are a great way to see if what you're doing is working for your business.
Paige Gregorzek | TrustRadius Reviewer

Screenshots

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