What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
2327 Ratings
Mailchimp
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
2327 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 2327 reviews and ratings
Feature Set Ratings
Email & Online Marketing

8.1
Mailchimp
81%
WYSIWYG email editor

8.2
82%
381 Ratings
Dynamic content

7.8
78%
367 Ratings
Ability to test dynamic content

8.0
80%
355 Ratings
Landing pages

7.7
77%
283 Ratings
A/B testing

8.1
81%
315 Ratings
Mobile optimization

8.2
82%
379 Ratings
Email deliverability reporting

8.6
86%
618 Ratings
List management

8.1
81%
400 Ratings
Triggered drip sequences

7.8
78%
282 Ratings
Lead Management

9.1
Mailchimp
91%
Lead nurturing

6.3
63%
2 Ratings
Lead scoring and grading

10.0
100%
1 Rating
Data quality management

10.0
100%
1 Rating
Automated sales alerts and tasks

10.0
100%
1 Rating
Campaign Management

10.0
Mailchimp
100%
Calendaring

10.0
100%
1 Rating
Event/webinar marketing

10.0
100%
1 Rating
Social Media Marketing

10.0
Mailchimp
100%
Social sharing and campaigns

10.0
100%
2 Ratings
Social profile integration

10.0
100%
1 Rating
Reporting & Analytics

7.7
Mailchimp
77%
Dashboards

7.6
76%
62 Ratings
Standard reports

8.2
82%
395 Ratings
Custom reports

7.2
72%
40 Ratings
Platform & Infrastructure

8.1
Mailchimp
81%
API

8.8
88%
2 Ratings
Role-based workflow & approvals

10.0
100%
1 Rating
Customizability

5.6
56%
2 Ratings
Integration with Salesforce.com

8.1
81%
2 Ratings
Integration with Microsoft Dynamics CRM

8.1
81%
2 Ratings
Integration with SugarCRM

8.1
81%
2 Ratings
Attribute Ratings
Likelihood to Recommend

8.3
Mailchimp
83%
432 Ratings
Likelihood to Renew

8.5
Mailchimp
85%
49 Ratings
Usability

8.5
Mailchimp
85%
321 Ratings
Availability

10.0
Mailchimp
100%
8 Ratings
Performance

10.0
Mailchimp
100%
10 Ratings
Support Rating

10.0
Mailchimp
100%
16 Ratings
Implementation Rating

8.8
Mailchimp
88%
40 Ratings
Product Scalability

9.3
Mailchimp
93%
4 Ratings
Likelihood to Recommend
Mailchimp
When you want to connect with your users and customers, Mailchimp is quite useful. We are able to send non-stop email campaigns to all our users. The best part is the email deliverability of Mailchimp. We are able to reach all our customers in their Inbox itself rather than their spam folder. Also, the analytics aspect is very cool.

Verified User
Manager in Marketing
Information Technology & Services Company, 1001-5000 employeesPros
Mailchimp
- Mailchimp's interface is comfortable, we made it part of our daily work and handle every little aspect and tool which is quite useful.
- Sending mass emails and reviewing the clients who have seen them, allows us to manage favorable content of our product and reach our potential clients, categorize the content, and speed up the work a lot.
- One of the most important functions for our work team is the analysis and gathering of information to form reports with every detail that we study from our clients and evaluate the best options in our promotional campaigns.
Marketing Assistant
Safe Travel CartagenaLeisure, Travel & Tourism, 51-200 employees
Cons
Mailchimp
- It would be great if the email template edit screen didn't save automatically.
- It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
- The OTP might take a long time to arrive when asked for during the login process.

Verified User
Administrator in Information Technology
Information Technology & Services Company, 10,001+ employeesPricing Details
Mailchimp
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$10 per month
Likelihood to Renew
Mailchimp
Mailchimp 8.5
Based on 49 answers
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Digital Marketing Strategist
CaseMetrixLegal Services, 1-10 employees
Usability
Mailchimp
Mailchimp 8.5
Based on 321 answers
It's very usable for everyone from email beginners to more seasoned email marketing professionals. The templates and campaign creator tools are easy to use and navigate. The audience management aspects are relatively straightforward. The analytics and reporting available are great and viewable at many levels including individual emails, campaigns, individual contacts, and audience groups.

Verified User
Employee in Marketing
Oil & Energy Company, 1001-5000 employeesReliability and Availability
Mailchimp
Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Risk Manager, and Insurance Agent
Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees
Performance
Mailchimp
Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Risk Manager, and Insurance Agent
Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees
Support Rating
Mailchimp
Mailchimp 10.0
Based on 16 answers
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Owner
Patterson-Robbins and Company LLCMarket Research, 1-10 employees
Implementation Rating
Mailchimp
Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Digital Marketing Specialist
Thoughtprocess InteractiveInternet, 11-50 employees
Alternatives Considered
Mailchimp
Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and deeper reporting on automated emails. I recommend Mailchimp for teams that are in the "crawl" or "walk" engagement vs using others for the "Run" phases.
System Designer
BNTSFood & Beverages, 501-1000 employees
Scalability
Mailchimp
Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Risk Manager, and Insurance Agent
Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees
Return on Investment
Mailchimp
- The free version of Mailchimp has a great ROI. There isn't any up-front cost and you can do so much with this version.
- The analytics and statistics for the reporting are a great way to see if what you're doing is working for your business.
Marketing Manager
Visit Lebanon ValleyNon-profit Organization Management, 1-10 employees