Intuit Mailchimp easily powers our marketing needs
September 24, 2025

Intuit Mailchimp easily powers our marketing needs

Richard Sandown | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Intuit Mailchimp

We leverage Intuit Mailchimp to manage all of our outbound marketing needs for current and prospective clients. We use it to create cadences for new prospects who engage with our gated content and like the A/B testing features as it has allowed us to optimize a number of our marketing campaigns. Primarily it has been great because Intuit Mailchimp is an easy to use tool and I can quickly get any members of my team up and running on the platform easily.

Pros

  • Free Tier is great to get started
  • The UI is very easy to navigate
  • Having sequences and the ability to AB test emails

Cons

  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
  • We increased the number of emails we sent prospects by 2x with automated campaigns
  • Our webinar attendances increase by 13% off of a new email template we used
  • We have grown our email list by more than 2,000 prospects
No we don't use these features.
  • Sign-up forms
  • Campaign templates
  • Email marketing
  • Customer journeys (automated workflows)
  • A/B testing
The primary features we use are the ability to easily create and send email campaigns. We have implemented AB testing over time which has allowed us to improve our email open rates and also drive higher attendance to our webinars which we market via email. We leverage Intuit Mailchimp built in Signup forms as well and they work easily and integrate into our website.
We leverage the generated automations to create a series of emails for new prospects so that we can drip feed education about our product to them over time. Then based on their engagement with these emails we put them into different funnels so that we can take them further down the sales funnel and ideally get them to commit to a meeting.
We started on the free tier and have moved up to the paid tier as our list grew. Once our list reached a certain size we also saw value in investing in things like AB testing and more dynamic sequences which Intuit Mailchimp also offered. It can get expensive with larger lists but so far we continue to see value in paying for Intuit Mailchimp despite our costs rising.
I find Intuit Mailchimp extremely easy to use and any of my team members that I have had to onboard onto the platform have very quickly and easily been able to get set up and perform all of the basics such as creating campaigns, creating emails, setting up AB tests, etc.
We chose Intuit Mailchimp over competing solutions because we found their free tier more generous, which allowed us to get started easier. Also compared to other solutions we found their drag and drop email builder to offer a much better experience and easier UI. We also liked their paid features and could see that we would be able to use Intuit Mailchimp for a long time and not need to migrate to another solution.

Do you think Intuit Mailchimp delivers good value for the price?

Yes

Are you happy with Intuit Mailchimp's feature set?

Yes

Did Intuit Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Intuit Mailchimp go as expected?

Yes

Would you buy Intuit Mailchimp again?

Yes

If you require an easy to use email marketing tool that your team can quickly get up and running with then Intuit Mailchimp is a great option. I haven't had any team member struggle with their drag and drop email builder and the steps you have to take to add an email, create and send a campaign are all straightforward.

Intuit Mailchimp Feature Ratings

8.8
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
7
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
7.0
Lead nurturing automation
7
Data quality management
7
10.0
Event/webinar marketing
10
8.5
Social sharing and campaigns
8
Social profile integration
9
9.0
Dashboards
10
Standard reports
10
Custom reports
7
9.0
API
9
Role-based workflow & approvals
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
Not Rated

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