Everflow - Partner Marketing Platform vs. Zoho Marketing Automation

I would say the area Everflow has been the best for us is in tracking affiliate and internal metrics for our campaigns and our external(brokered) campaigns. A scenario where I think it may not be best suited would be integrating with Shopify through API. I've had multiple times where the integration doesn't go as stated it would and had to troubleshoot. I've also run into issues with reporting being accurate with that integration specifically. (Which could be Shopify's fault as they don't play well with many platforms anyway. So could be their problem, not Everflow's just to clarify).

Incentivized

I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.

Incentivized

• Manages offers to affiliate partners.
• Tracks payouts and traffic volume.
• Houses creatives for affiliates to use.
• Generates reports and dashboards for tracking sales.

Incentivized

• Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
• I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.

Incentivized

• Some of the field mappings between Leads and Deals are not always perfect.
• Social media interactions are not captured (i.e. you cannot make a case from a post)

Incentivized

It's flexibility allowed for 100% adoption in our company

Incentivized

Pretty responsive, but that's kinda expected within the space. TUNE has chats open and available right away.

Incentivized

Zoho custom support is fantastic. Quick responses from knowledgeable staff!

Incentivized

You can request a demo to better understand and experience all the features Everflow has to offer. While receiving the assistance you will be able to determine which tools adapt the most to your business needs and customer and integrate them. Everflow provides great marketing software and tracking resources to help your program grow faster.

Incentivized

Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.

Incentivized

We are a professional service firm

Incentivized

• Positive since we have real-time attribution
• Customer support is helpful as needed
• We can measure performance and make data driven decisions

Incentivized