eVoice vs. Listrak

If you are looking for a strong product that is highly customizable, Onebox is a great choice. It can be difficult to navigate, but almost every feature you would need is included somewhere.

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It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.

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• Low Pricing.
• Ease of use.
• Professional voicemail.

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• Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
• Importing and exporting lists is very self explanatory and easy to manage.
• The main dash has a great overview of your most recent messages and metrics.

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• The scheduling is very granular, but the interface for setting up the schedule isn't the easiest to navigate.
• I would like the ability to copy or clone schedules. We have 3 different schedules on three different hunt groups and when there are changes to be made, I would like to be able to make the change on one schedule and copy that for another hunt group.
• The interface for the users to change some of their settings (password, phone, email, etc) isn't very user friendly. I usually have to walk users through changes, and at that point, it is easier for me to just make the changes myself.

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• It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
• Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

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I was not an employee when Onebox was selected, but I have used Avaya and Nortel PBXs in the past and while it is not as powerful, it has a lot of great features and a much lower cost of entry.

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The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.

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• Value for money.
• Great option regarding ROI.
• It creates a better way to connect.

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Independently Invited by TrustRadius

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• Increasing our awareness of effective marketing email campaigns
• Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.