Experiture Marketing Platform vs. Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
Wix
Score 8.2 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$17
per month
Pricing
Experiture Marketing PlatformWix
Editions & Modules
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Offerings
Pricing Offerings
ExperitureWix
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Experiture Marketing PlatformWix
Features
Experiture Marketing PlatformWix
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Experiture Marketing Platform
9.8
3 Ratings
33% above category average
Wix
-
Ratings
WYSIWYG email editor9.83 Ratings00 Ratings
Dynamic content9.93 Ratings00 Ratings
Ability to test dynamic content9.83 Ratings00 Ratings
Landing pages9.93 Ratings00 Ratings
A/B testing10.03 Ratings00 Ratings
Mobile optimization9.83 Ratings00 Ratings
Email deliverability reporting9.93 Ratings00 Ratings
List management9.02 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Experiture Marketing Platform
9.9
3 Ratings
42% above category average
Wix
-
Ratings
Lead nurturing automation9.92 Ratings00 Ratings
Lead scoring and grading9.92 Ratings00 Ratings
Data quality management9.93 Ratings00 Ratings
Automated sales alerts and tasks9.93 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Experiture Marketing Platform
9.3
2 Ratings
23% above category average
Wix
-
Ratings
Calendaring9.52 Ratings00 Ratings
Event/webinar marketing9.02 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Experiture Marketing Platform
9.0
2 Ratings
32% above category average
Wix
-
Ratings
Social sharing and campaigns9.92 Ratings00 Ratings
Social profile integration8.21 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Experiture Marketing Platform
9.6
2 Ratings
38% above category average
Wix
-
Ratings
Dashboards9.92 Ratings00 Ratings
Standard reports9.92 Ratings00 Ratings
Custom reports9.11 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Experiture Marketing Platform
8.2
3 Ratings
42% above category average
Wix
-
Ratings
API7.31 Ratings00 Ratings
Role-based workflow & approvals8.21 Ratings00 Ratings
Customizability10.03 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.31 Ratings00 Ratings
Best Alternatives
Experiture Marketing PlatformWix
Small Businesses
LocaliQ
LocaliQ
Score 8.8 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.8 out of 10
10Web
10Web
Score 5.6 out of 10
Enterprises

No answers on this topic

Adobe Experience Manager
Adobe Experience Manager
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Experiture Marketing PlatformWix
Likelihood to Recommend
10.0
(3 ratings)
8.0
(101 ratings)
Likelihood to Renew
10.0
(3 ratings)
7.0
(4 ratings)
Usability
9.1
(1 ratings)
7.7
(10 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
-
(0 ratings)
6.0
(1 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Experiture Marketing PlatformWix
Likelihood to Recommend
Indros Group
It should be appealing to organizations seeking fast and broad adoption throughout their organizations.
Read full review
Wix
I would recommend Wix if you're more website-savvy; it is more customizable than Squarespace. However, Squarespace's modules look more polished than Wix's, which you drag and drop onto the site. With Wix, you need to do a lot more work, and it allows for more customizations, but I am a lot quicker on Squarespace.
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Pros
Indros Group
  • We found the Experiture platform to be robust and fully customizable for our 7-Step Program. Working closely with the Experiture Team allowed our marketing team to create a fully customized platform that allowed us to tailor the platform to the exact needs of our clients! That, we believe, is the key to a truly successful multichannel marketing program that delivers the results our clients demand!
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Wix
  • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
  • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
  • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
  • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
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Cons
Indros Group
  • Very difficult to assess additional room for improvement, as we are early in our experience.
Read full review
Wix
  • In my opinion, with the removal of the ADI web-building tool in favor of editor, user-friendliness has suffered tremendously.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes that a big portion of a website has to be redesigned, as items are now linked to each other in a different way than before.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes Wix only usable for professional website builders and no longer for the general public.
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Likelihood to Renew
Indros Group
Because they deliver! If Experiture promises they can create or design something, consider it done.
Read full review
Wix
We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
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Usability
Indros Group
Platform is easy, powerful and very effective in driving new business opportunities!
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Wix
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Reliability and Availability
Indros Group
No answers on this topic
Wix
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Performance
Indros Group
No answers on this topic
Wix
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Support Rating
Indros Group
No answers on this topic
Wix
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Online Training
Indros Group
Sales and training support is excellent! Tom, The GPS Group
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Wix
No answers on this topic
Implementation Rating
Indros Group
No answers on this topic
Wix
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
Indros Group
Precision, recall, efficiency, follow through
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Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
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Scalability
Indros Group
No answers on this topic
Wix
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
Indros Group
  • Extremely fast lead conversion
  • Very high ROI
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Wix
  • Wix has helped the companies I've worked with to promote their products and events. Without Wix, it would be extremely difficult to create landing pages for email campaigns or advertisements so, Wix has enabled us to save a lot of marketing and design labor.
  • As a marketer for a non-profit (and previously for a startup), Wix has helped the companies I've served to build marketing campaigns despite having little to no marketing budget. Because many of its features are free or affordable, small businesses and non-profits receive a huge ROI since there isn't much investment required.
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ScreenShots