Wix is the best for beginners in need of a beautiful website fast!
Brittney Collier | TrustRadius Reviewer
January 30, 2019

Wix is the best for beginners in need of a beautiful website fast!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Wix

I have used Wix to create websites for an entire organization, but I've mostly used it to create landing pages and/or mini sites for specific aspects of an organization like a campaign for a new product or a registration site for an upcoming conference. Wix is perfect for small businesses who cannot afford to invest in an in-house web developer or designer but need a professional, visually-pleasing website.
  • The most important strength of Wix is its simplicity and intuitive interface. Wix is, by far, the best web CMS that I've ever used because it's easier to navigate and understand than other CMS platforms. Once you start building your site, there are pop-ups explaining what to do next until your entire site is filled with content. Because it's so easy to get started, I've completed websites on the same day that I started them, which makes marketing managers and directors extremely surprised and excited.
  • Wix's design and theme options are the best I've seen. When using other CMS platforms, I've had a difficult time finding themes that fit the way that I want to organize the content on my website. I felt restricted because the themes were not editable. Wix, however, allows users to edit themes as much as they want. The platform will also take the information that you've already plugged into the site and find a theme that works, choose the best fonts, and even implement color schemes. Wix really gives you control over the way your site is organized but also provides a "hands-off" route for people who don't want to be too heavily involved in the design process. There are options for any and all levels of experience and involvement.
  • Wix has an option to add a contributor to a website, which I also have not seen on any other CMS platforms. In most cases, CMS users would need to create several logins to get their colleagues or partners to edit the site. But with Wix, I can have my own account with both personal and professional sites - and invite colleagues to edit a specific website without seeing anything else. It's similar to having a Google Drive of websites. I can see all of my Wix websites, but colleagues can only see or edit the websites that I invite them to.
  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
  • Wix has helped the companies I've worked with to promote their products and events. Without Wix, it would be extremely difficult to create landing pages for email campaigns or advertisements so, Wix has enabled us to save a lot of marketing and design labor.
  • As a marketer for a non-profit (and previously for a startup), Wix has helped the companies I've served to build marketing campaigns despite having little to no marketing budget. Because many of its features are free or affordable, small businesses and non-profits receive a huge ROI since there isn't much investment required.
I would choose Wix over WordPress or Joomla when working on a personal website or building a site for a small business. It's definitely the easiest of the 3 to use and creates the best websites - as far as design and visual appeal. WordPress would be a second choice that I would use if I'm working for a larger company that plans to utilize a web developer. Since WordPress is a more popular CMS, there are more developers who are well-versed in designing WordPress sites and more plug-ins that easily integrate with WordPress. Joomla would be my very last choice. The interface is easy to navigate, but I've had technical issues with it in the past like difficulty editing text (all different sizes on one page) or updating photos - I would have a banner on the homepage, upload a new banner, and never see the live web page update itself for over 24 hours.
Content Author / Administrator
Wix is perfect if you need your website to look professional, but you don't have a lot of resources or time. It's also great if you've never built a website because the platform suggests design ideas and easily shows you how you can gradually improve your site with plug-ins like analytics, payments, email forms, etc. You'll have a beautiful website as soon as you start, but it will become even more personalized, the more you learn. Wix may be inappropriate for companies with huge e-commerce websites or sites with extreme amounts of content and graphics. You would need to have a web developer on your team to manage that. However, I still don't think it would cause any issues to start off with Wix.

Wix Feature Ratings

WYSIWYG editor
10
Code quality / cleanliness
9
Admin section
9
Page templates
10
Library of website themes
8
Mobile optimization / responsive design
9
Publishing workflow
Not Rated
Form generator
9
Content taxonomy
8
SEO support
8
Bulk management
Not Rated
Availability / breadth of extensions
8
Community / comment management
Not Rated
API
8
Internationalization / multi-language
Not Rated
Role-based user permissions
Not Rated