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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ezoic

    Score8 out of 10
    Small Businesses (1-50 employees)
    Ezoic gives independent publishers a fully-automated, scientific solution for improving income from advertising as well as improving user experience. Ezoic technology is a fully automated multivariate testing platform for webmasters who might not have the time or the ability to construct multivariate tests for their site. It is designed for content publishers to improve income from advertising by automatically testing ad placement and usability metrics (Ezoic is not for ecommerce or marketing…

    $0.20

    No Ad, all features

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A
    Pricing
    EzoicGoogle Optimize
    Editions & Modules
    Expert
    20% of Ad Revenue
    No Ad, all features
    Enterprise
    $499
    per Month (No Ad, all features)
    Personal
    Free
    No Ad, limited features
    Professional
    free
    Ad at Bottom of Page, all features
    Google Optimize
    Free
    Offerings
    Pricing Offerings
    EzoicGoogle Optimize
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    EzoicGoogle Optimize
    Considered Both Products
    Ezoic Inc
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    6 Answers
    Features
    EzoicGoogle Optimize
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Ezoic and Google Optimize
    Feature
    Ezoic
    10.0
    2 Ratings
    17% above category average
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    a/b experiment testing10.01 Ratings4.08 Ratings
    Multivariate testing10.01 Ratings4.08 Ratings
    Cross-browser testing10.01 Ratings6.44 Ratings
    Test significance10.01 Ratings1.07 Ratings
    Visitor recordings10.01 Ratings10.01 Ratings
    Preview mode10.01 Ratings3.06 Ratings
    Dynamic experiment activation10.01 Ratings6.92 Ratings
    Split URL testing00 Ratings2.08 Ratings
    Multi-page/funnel testing00 Ratings1.06 Ratings
    Mobile app testing00 Ratings2.72 Ratings
    Visual / WYSIWYG editor00 Ratings3.07 Ratings
    Advanced code editor00 Ratings2.07 Ratings
    Page surveys00 Ratings5.02 Ratings
    Test duration calculator00 Ratings9.03 Ratings
    Experiment scheduler00 Ratings7.05 Ratings
    Experiment workflow and approval00 Ratings8.93 Ratings
    Client-side tests00 Ratings7.04 Ratings
    Server-side tests00 Ratings2.62 Ratings
    Mutually exclusive tests00 Ratings8.02 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Ezoic and Google Optimize
    Feature
    Ezoic
    10.0
    2 Ratings
    15% above category average
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Click analytics10.02 Ratings9.03 Ratings
    Experiments results dashboard10.01 Ratings9.97 Ratings
    Heatmap tool00 Ratings2.01 Ratings
    Scroll maps00 Ratings9.02 Ratings
    Form fill analysis00 Ratings8.01 Ratings
    Conversion tracking00 Ratings9.06 Ratings
    Goal tracking00 Ratings8.07 Ratings
    Test reporting00 Ratings7.06 Ratings
    Results segmentation00 Ratings10.04 Ratings
    CSV export00 Ratings9.93 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Ezoic and Google Optimize
    Feature
    Ezoic
    -
    Ratings
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Standard visitor segmentation00 Ratings6.08 Ratings
    Behavioral visitor segmentation00 Ratings7.06 Ratings
    Traffic allocation control00 Ratings8.07 Ratings
    Website personalization00 Ratings7.07 Ratings
    Best Alternatives
    EzoicGoogle Optimize
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EzoicGoogle Optimize
    Likelihood to Recommend
    10.0
    (2 ratings)
    5.0
    (10 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.7
    (4 ratings)
    User Testimonials
    EzoicGoogle Optimize
    Likelihood to Recommend
    Ezoic Inc
    As I said earlier, Ezoic is PROACTIVE. The account managers reach out to me to recommend changes. They're incredibly responsive when I have a question. I get answers in hours, not days.
    Incentivized
    Read full review
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Pros
    Ezoic Inc
    No answers on this topic
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Cons
    Ezoic Inc
    No answers on this topic
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Usability
    Ezoic Inc
    No answers on this topic
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Support Rating
    Ezoic Inc
    No answers on this topic
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Alternatives Considered
    Ezoic Inc
    Ezoic has proven more powerful than others in the space, adaptable to our needs and growing along with us as a publisher
    Incentivized
    Read full review
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Return on Investment
    Ezoic Inc
    No answers on this topic
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    ScreenShots

    Ezoic Screenshots

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