TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Factors.AI

    Score9.3 out of 10
    N/AFactors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console data with its no-code integrations. After identifying anonymous visitors from the website with CRM contacts/leads, Factors provides a unified view of marketing metrics, multi-touch…N/A

    Wunderkind

    Score5 out of 10
    N/AWunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at scale.N/A
    Pricing
    Factors.AIWunderkind
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    Factors.AIWunderkind
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Factors.AIWunderkind
    Small Businesses
    No answers on this topic
    FullContact
    Score8 out of 10
    Medium-sized Companies
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    Enterprises
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    Factors.AIWunderkind
    Likelihood to Recommend
    10.0
    (3 ratings)
    1.7
    (6 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Factors.AIWunderkind
    Likelihood to Recommend
    Factors.ai
    By using Factors.AI, we identified some automobile giants who have landed on our site and are checking our products and services, by doing our research on LinkedIn and identifying the right decision maker, we were able to set up a high level meeting and convert them into an opportunity. The foundational pillar for that was Factors.AI
    Incentivized
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    Wunderkind
    BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.
    Incentivized
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    Pros
    Factors.ai
    • Easy no-code integration.
    • Accurate data reporting.
    • The ability to track advanced engagement metrics.
    Incentivized
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    Wunderkind
    • Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
    • Great account management and fast turnaround times to address evolving needs we have
    • Very robust site experience capabilities to accommodate a lot of different use cases
    Incentivized
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    Cons
    Factors.ai
    • The speed/delivery of the platform can improve.
    • The UI/UX can be made more appealing and functional.
    Incentivized
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    Wunderkind
    • Support is awful
    • Management will not work with you to make things right
    • Tool is buggy. It went down for 50 hours during our Black Friday sale resulting in substantial amount of lost revenue.
    Read full review
    Usability
    Factors.ai
    Its too much of jumping of tabs in the UI. This can be made better. I see other tools have mastered this and have all the identification under a single screen instead of navigating between tabs. We could also iprove the traditional UI/UX interface and mix and match good colours to make the interface more appealing. Right now it feel a little traditional
    Incentivized
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    Wunderkind
    No answers on this topic
    Support Rating
    Factors.ai
    No answers on this topic
    Wunderkind
    Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.
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    Alternatives Considered
    Factors.ai
    The best part about Factors.AI compared to these other tools is that the intent identification is just another module in all other tools where as the identification part if the core business of Factors.AI, it does this perfecly well and accurately identifies companies that are visiting our site and have a decent buying intent. So i highly recommend Factors.AI for this feature.
    Incentivized
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    Wunderkind
    We've used both Emarsys and Klaviyo as our ESP, while using Wunderkind to handle email/SMS acquisition and abandonment emails. Wunderkind has proven to be able to capture more emails and send more behavioral emails with the contact matching technology.
    Incentivized
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    Return on Investment
    Factors.ai
    • Factors.AI allowed us to have clarity on our marketing results.
    • We saved a lot of money that could've been wasted in ad spend if we didn't have Factors.AI.
    Incentivized
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    Wunderkind
    • For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return
    Incentivized
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