Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.
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PostgreSQL
Score 8.7 out of 10
N/A
PostgreSQL (alternately Postgres) is a free and open source object-relational database system boasting over 30 years of active development, reliability, feature robustness, and performance. It supports SQL and is designed to support various workloads flexibly.
It's a viable alternative, with a rich feature set and a reliable system. PostgreSQL is one of the best RDBMS's currently on the market in 2020, it serves just as well as a starter, PoC DB for any software idea as a final, highly valuable database solution for big systems.
Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.
Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.
PostgreSQL is best used for structured data, and best when following relational database design principles. I would not use PostgreSQL for large unstructured data such as video, images, sound files, xml documents, web-pages, especially if these files have their own highly variable, internal structure.
Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
City-specific data instead of just country-specific data would have been a huge plus as well.
I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.
Postgresql is the best tool out there for relational data so I have to give it a high rating when it comes to analytics, data availability and consistency, so on and so forth. SQL is also a relatively consistent language so when it comes to building new tables and loading data in from the OLTP database, there are enough tools where we can perform ETL on a scalable basis.
The data queries are relatively quick for a small to medium sized table. With complex joins, and a wide and deep table however, the performance of the query has room for improvement.
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
There are several companies that you can contract for technical support, like EnterpriseDB or Percona, both first level in expertise and commitment to the software.
But we do not have contracts with them, we have done all the way from googling to forums, and never have a problem that we cannot resolve or pass around. And for dozens of projects and more than 15 years now.
The online training is request based. Had there been recorded videos available online for potential users to benefit from, I could have rated it higher. The online documentation however is very helpful. The online documentation PDF is downloadable and allows users to pace their own learning. With examples and code snippets, the documentation is great starting point.
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
Although the competition between the different databases is increasingly aggressive in the sense that they provide many improvements, new functionalities, compatibility with complementary components or environments, in some cases it requires that it be followed within the same family of applications that performs the company that develops it and that is not all bad, but being able to adapt or configure different programs, applications or other environments developed by third parties apart is what gives PostgreSQL a certain advantage and this diversification in the components that can be joined with it, is the reason why it is a great option to choose.
Makes building real-time interfaces easy to do at scale with no backend involvement.
Very low pricing for small companies and green-fields projects.
Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.
Easy to administer so our DevOps team has only ever used minimal time to setup, tune, and maintain.
Easy to interface with so our Engineering team has only ever used minimal time to query or modify the database. Getting the data is straightforward, what we do with it is the bigger concern.
