Fivetran vs. Google Optimize

Fivetran's business model justifies the use-case where we require data from a single source basically a lot of data but if the requirement is not on the heavier side, Fivetran comes to costly operation when compared to its peers. Otherwise, I'll recommend Fivetran for stability and update and seamless service provider.

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It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool

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• Easily connects to source data using delivered connectors
• Transforms data into standard models and schemas
• Has very good documentation to help quickly setup connectors

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• Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
• Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
• Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

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Independently Invited by TrustRadius

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• Very difficult to get connectors enhanced if a specific needed object is not supported by them
• Depending on the edition needed and the data volumes, can get quite expensive

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• Only works for browsers, not for the apps testing.
• Missing possibility to test complicated features.
• Audience division in groups is not always accurate.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Very easy and intuitive to setup and maintain as there usually are not that many options. Very well documented (e.g. how to setup each connector, how the schema looks like, any specific features of this connector etc.). Also the operation is intuitive, e.g. you have status pages, log pages, configuration pages etc. for each connector.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It runs pretty well and gets our data from point A to point cluster quickly enough. Honestly, it's not something I think about unless it breaks and that's pretty rare.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We never seriously considered using anything else. Our data engineers had used Fivetran extensively in previous roles so when it came time to make a decision, there wasn't much of a process. They gladly signed the contract with Fivetran pretty quickly.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.

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Independently Invited by TrustRadius

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• It has been very positive in serving BI team with new source requests
• It has been OK at scaling to match as data volumes as source data size grows

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• We were able to increase our main KPI for conversions by almost 50% by testing button copy.
• We were able to increase secondary KPIs for conversions by almost 30% by testing form design.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info